Social media is one of the most potent digital marketing tools today. It allows direct communication with the target market, and provides a clear gauge of their behavior. Digital marketing in the Philippines and abroad have benefited greatly from utilizing this arm, as well as partnering up with its most notable personalities: social media influencers.
Social media influencers are prominent online personalities whose wide audience and strong presence is considered substantial enough to affect how others think and influence. Brands recognize the potential of working with these people to increase their visibility and improve their RoI. But how does one gain a social media influencer?
The first--and arguably, most difficult--step is to become the influencer yourself. Establish a strong online presence, create eye-catching content, and become a notable authority for a certain market to help increase your reputation. Some online startups made their first foray into the market as up-and-coming social media personalities before creating their own brand.
For smaller brands or those with no established brick-and-mortar stores, the most basic way to find an influencer is to scour social media platforms and get in touch with who they believe can represent their brand the best. Instagram is recommended for this because of the high level of engagement between users.
Know an influencer's full details. You can check out their bios on their personal profile pages (or personal sites if they have one) for important information like contact details, their interests, and what they expect from people they interact with. Knowing who to contact and how to properly negotiate with them will increase the chances of your brand finding the right influencer to work with.
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