Among lean startups, a common mantra is "launch and learn." Braden Kowitz of Google Ventures Design Studio says that's precisely the wrong approach and suggests seven strategies that he says will save time and lead to a better product.
Each time I give a talk introducing people to qualitative “customer development” conversations, I try to revisit my points. A few months ago, I gave this talk to an entrepreneurship class at Columbia Business School, and once again the list
