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How to built LinkedIn Boolean Search Strings That Deliver an Ideal Prospecting List

Developing targeted search strings for LinkedIn.com (the free version) is foundational when leveraging LinkedIn for prospecting. Search strings (originally called LinkedIn Boolean Search ) is a mathematical formula that delivers a specific list that meets the defined criteria.
In other words, by developing targeted search strings you pinpoint your buyers, influencers, and stakeholders on LinkedIn.
Just like in a mathematical equation, search strings utilize modifiers defined by OR, AND, NOT, “Quotation Marks” and (Parentheses).
Here is how to develop a powerful search string to enhance your social selling prospecting efforts:
When combining two titles or keywords with OR, you will get all-inclusive results. For example, a search that is defined as Marketing OR Sales will result in a list of everyone with the word sales and everyone with the word marketing in their profile.
AND is a limiting term. If you have the search terms Marketing AND Sales the profile will need to include both terms to show up in that search.
NOT helps to eliminate words and phrases from the search result. Marketing NOT Sales will only provide a list of profiles that contain the keyword sales but do not mention marketing anywhere.
The second part of developing a productive search string is utilizing “Quotation Marks”. They are very important when using phrases or terms that include more than one word, for example, if you are looking for a “Vice President" if you do not use the quotation marks, you will get results that include all profiles with the term vice and the term president even if they are not together.
The last part of understanding Boolean search strings includes:
Parenthesis - ( ) If you use these with OR meaning you would like would like at least one of these terms.” parentheses is your way of telling the search engine that you are looking for one of these terms: (Marketing OR Sales). The parenthesis is only important if you are looking to use a second term or set of terms to complete your search (Sales OR Marketing) AND (“Vice President” OR Director) In this case you are asking LinkedIn to find profiles that have either sales or marketing listed that are Managers or Directors. The AND means that they have to have one term from the first set of parenthesis and one term from the second to show up in the search.
Now that you have the perfect search - here are a few areas where you can use it!
1. In Sales Navigator, identify who your client or networking partner knows (mining their connections) using this search helps to drill down to exactly who they know that you want to meet. First, you need to be connected to the person. Then, from their profile click on the 500+ or scroll down to the connections section. Click on the magnify glass and paste your search terms. If you want to drill down further, click on the "advanced" link on the top right of that section.
2. When completing an advanced search, paste your search criteria in Keywords or Title.
3. Paste the Boolean search term in the search box at the top. Click the hamburger on the left of that search box to choose People, Companies, Posts etc.
Take some time and build out your perfect LinkedIn search strings - I am confident that once you have this down, finding your buyers on LinkedIn will be much more targeted.

Using Boolean Search on LinkedIn
You can run a Boolean search on LinkedIn by combining keywords with operators like AND, NOT, and OR during your search.
Here are some ways to use Boolean logic and construct your searches:
• Quoted searches: For an exact phrase, enclose the phrase in quotation marks. For example, type "product manager". You can also use quotation marks if you want to find someone with a multi-word title.
• LinkedIn search only supports standard, straight quotation marks ("). Other software or websites may use special symbols that our system does not recognize. Curly quotation marks (“), also known as smart quotes or typographer's quotes, aren't supported.
• In order to optimize overall site performance, stop words such as "by", "in", "with", etc. aren't used.
• NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. This typically limits your search results. For example, "programmer NOT manager".
• OR searches: Type the word OR (capital letters) to see results that include one or more items in a list. This typically broadens your search results. For example, "sales OR marketing OR advertising”.
• AND searches: AND searches: Type the word AND (capital letters) to see results that include all items in a list. This typically limits your search results. For example, "accountant AND finance AND CPA".
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• Note: You don't need to use AND. If your search has two or more terms, you'll automatically see results that include all of them.
• Parenthetical searches - To do a complex search, you can combine terms using parentheses. For example, to find people who have "VP" in their profiles, but exclude "assistant to VP" or SVPs, type VP NOT (assistant OR SVP).
When handling searches, the overall order to precedence is:
1. Quotes [""]
2. Parentheses [()]
3. NOT
4. AND
5. OR
Important:
• The + and - operators are not officially supported by LinkedIn. Using AND in place of + and NOT in place of - makes a query much easier to read and guarantees that we'll handle the search correctly.
• When using NOT, AND, or OR operators, you must type them in uppercase letters.
• We don't support wildcard "*" searches.
• Boolean search will work in the keyword field in Recruiter and Linkedin.com, and will work in the Company, title, and keyword field in Sales Navigator.

Start conversations the right way People hate cold emails. Start prospecting and building relationships the right way, by warming your approach automating your client's Linkedin profile to sequence soft touches like profile visits, connect requests, and follow-ups and trigger social looks backs to get your client noticed by potential leads sooner rather than later. Control client Linkedin accounts remotely Orca was built with your agency and client in mind. Our intuitive drag-and-drop workflow and client management UI makes it easy for you to create, automate, and manage social selling campaigns across all clients and profiles remotely. Take your clients beyond cold tactics and land more opportunities through social selling on Linkedin.
Orca com makes your team's outreach more social and authentic. At scale. Built to increase engagement rates, spark real conversations, and drive more revenue. Help your team blow past quotas doing less. Conversations with Linkedin messages Start conversations the right way People hate cold emails. Warm up your team's approach so they can start building relationships with prospects the right way. Automate and sequence Linkedin profile visits, connect requests, and follow-ups to trigger social lookbacks that help get your sales development reps noticed by potential customers sooner, not later.
Control client Linkedin accounts remotely Orca com was built with your agency and client in mind. Our intuitive drag-and-drop workflow and client management UI makes it easy for you to create, automate, and manage social selling campaigns across all clients and profiles remotely. Take your clients beyond cold tactics and land more opportunities through social selling on Linkedin.

We highly recommend setting up a Linkedin automation tools in Orca to prevent automation from occurring outside of work hours. You definitely do not want to run automation 24/7 as it would place your Linkedin account at risk. Plus, there's no added benefit to running Linkedin automation tools all day everyday.
With over 35% connect rate across the board, it's better to focus your efforts on sparking quality conversations and connecting with leads. Unlike email, Linkedin is not a quantity game, it's about quality. Less is really more.
That said, we advise setting up an automation schedule by going to the Automation Settings tab under Preferences. On the left side of the screen, you'll find a section titled Automation Scheduler where you can set the operating hours for the application by selecting the day and start and end times from the drop down menus. When you are done, click on Add Hours to commit.
To remove a date/time preference, simply select Remove next to the hours.
Automation schedule recommendations
If you are a light Linkedin user or are new to Linkedin, we recommend setting up an initial automation schedule that runs 3-4 hours a day for the first 2-3 of weeks. After the first month, you can gradually ramp up the schedule to 6-8 hours over the course of 2-3 months.
If you are a heavy Linkedin user with a premium subscription or have used other Linkedin automation tools in the past, we recommend setting up an initial automation schedule that runs 4-6 hours a day before ramping it up to 8-10 hours.
Though we cannot 100% guarantee the safety of your Linkedin account from being banned or restricted, we have built-in features that minimize the risk, such as:
• Daily Limits: Orca automatically detects whether or not you are on a basic or premium Linkedin subscription and will automatically adjust the number of engagements it runs per day. For basic accounts, engagements are limited to 100, whereas premium users are limited to 200.
• Randomization: We randomize the max number of engagements per day and intervals between these engagements to give the automation a more human touch.
• Account Monitor: We track anomalies that occur in your Linkedin account, i.e. being logged out or hitting recaptchas, and adjust your limits and intervals accordingly.

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