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Updated by cindycraw123 on Feb 01, 2019
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CRM Overview

Customer-relationship management is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Source: https://www.predictiveanalyticstoday.com/what-to-look-for-in-a-small-business-crm-implementation/

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