Email List Verification

There are many articles referencing the difference between email list validation versus email list verification and it’s quite confusing. I have written at least 10 articles on the topic so far myself. This article breaks down the words, the history and the reasons as to why both words are thrown around in the email marketing world. This article could save you thousands by understanding what you are buying. Here are both words and their English meanings:

Validation

Validation, according to Dictionary.com is, "…the action of checking or proving the validity or accuracy of something…"

Verification

Verification, according to Dictionary.com is, "...the process of establishing the truth, accuracy, or validity of something..."

As you can see, both words mean almost exactly the same. Here’s what happened. 15 years ago, the first company that offered email list hygiene had no real name for it other than data cleansing or email cleaning (or email list hygiene). When I started cleaning, the only word I ever heard was “validation”. In example, people would ask me, “Do you validate the email by checking the mx record?” This was the first form of email list cleaning (mx record checking) in our industry.

MX checking was the industry standard until spam fighters started using bounces as traps. They (the ISP’s) would activate old and/or deleted accounts and judge the IP/domain (incoming) on merit of being verified. Hygiene companies quickly adopted the term “verification” due to this dilemma. We started receiving calls from customers asking, “Do you do verification by removing bounces?” This process was more difficult to do without actually sending information to the email thus required an actual SMTP handshake.

Verification was, in effect, 100% bounce removal. As a bonus, many hygiene companies would remove other things like traps, complainers, bots and seeds, which actually became validation + verification. Verification companies versus validation companies had a much bigger problem, however. In order to verify if the email is real, they had to throw as many IPs and domains at their system because of how fast the ISP would block them. It was extremely expensive.

For example, cables (AOL, Hotmail, Yahoo and the like) only allow a certain amount of emails from outside networks per hour or day. Each one is different. If a client wants to verify 10 million records, as an example, and you could only get 3,000 emails into AOL per 24 hours, it would take months to complete or lots of funds to get done sooner. This made verification way more expensive in the past.

So sum up, both terms mean exactly the same thing. If you are looking to clean up your email marketing list, there are certain questions you should ask. 1.) How do you remove the bounces and 2.) where do you get your traps? The hygiene company should be able to answer the bounce question by talking about the interaction they do with the postmaster. Whether it’s sending a blank email, an advertisement or a handshake pull-away doesn’t matter. What matters is how effective are they and you can test this by random sampling. As for traps, I am saving that for my next article. Stay tuned!

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There is a big difference between email list validation versus email list verification and you could be paying for something you don't want - read this!

Although not illegal (some can/could argue this), grey hat email marketing is still frowned upon. The quickest way to grow a list is to send bulk email to unsolicited people (we are not condoning this behavior one bit). If the consumers were introduced to you before you send out an announcement, this would be better but still sending a mass email broadcast to people who did not ask for your information is wrong.

Once you think you have a large number of mailing lists, then it is time for you to do some cleanup by eliminating bad addresses. This can be possible by using a paid or email verification tool. It is among the most essential action in email marketing, straight after growing your list of leads.

Establishing a subscriber list and making use of email marketing to draw in more visitors and obtain additional sales might look like a fast procedure, but it isn’t actually as simple as it seems. Sending out spam emails with recurring or poor information can cause a problem for your business.

If your email list has addresses that are role-based or merely incorrect, or spam traps, chances your email deliverability will deteriorate. Thus, pull down your email marketing ROI as well.

Establishing mailing lists and using email marketing to draw in more visitors and get more sales might, seem like a fast procedure. However, it isn’t as simple as it appears. Sending out spam emails with recurring or ineffective details can trigger a huge predicament for your company.

If you are new in the business world, you should know how important it is to maintain good and effective communication with your clients. Email marketing is a high priority for businesses of all types and sizes. Thus, it would be best to make sure that every incoming email addresses in your list legit and verified. That is why you must use email list verification services.

Gathering email addresses is a common role of an email marketer, however, how can you determine if you are getting a high-quality lists? Even if you obtain a new subscriber, it does not indicate that the account is authentic, or that if an inaccuracy did not take place. That’s precisely where the significance of email verification services comes in.

Having valid email addresses are every companies’ vital foundation for successful email marketing. It is essential to validate that your the addresses on your list is 100% working, error-free and exists. The best solution to achieve this is by using an email validation service.

Both consumers and marketers depend on emails to serve as a primary way of communication to supply them with relevant information needed. This is why email marketing is very essential for businesses, either big or small. Email Confirmation or verification begins by examining if the syntax of the email address is genuine.

An email has been an effective medium in communicating with existing and new customers. Did you know that customers who purchase items through an email promotion devote about 138% greater than other consumers? That’s why consistently engaging with your target audience through email does work and it will even more effective is email list cleaning is conducted on a regular basis.

If you are an email marketer, having a poor sender reputation indicates that your messages will never be able to reach the inbox. Hence, resulting in loss of money, time, and effort.

Generating a customer or subscriber list is essential for an efficient marketing campaign. Email list verification free or paid helps make sure that your subscriber list is all accurate and working. It likewise keeps your emails from being flagged as spam, having your sender rating decreased, or your IP address obstructed and added to a blacklist.

A regular data hygiene and email validation api is a vital part of email marketing strategies. That is because preserving a strong relationship with Email Service Providers and Internet Service Providers is quite challenging.

Working in email marketing may give you headache and stress because of the lack of email verification. In this article, we will explain as to why verify mailing address free is important and how it works.

An email validation tool is an integral part of every marketing campaign tool kit. The secret to effective email marketing is preserving a substantial level of email deliverability.

In order to have a healthy environment for your outbox; it is important that you perform a mailing list cleanup. This works by getting rid of all outdated, invalid, and inactive email addresses in your database. This process may require time and effort; however, it will certainly deliver a positive result to your business.

If you are an email marketer and is eager to make their campaigns run successfully and smoothly, thus they must make use of email address verification service.