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NOT searches: *Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. This typically limits your search results. For example, “programmer NOT manager”.
*OR searches: Type the word OR (capital letters) to see results that include one or more items in a list. This typically broadens your search results. For example, “sales OR marketing OR advertising”.
For more info: https://useorca.com/help/building-campaigns/leads/using-boolean-to-filter-search-results-in-linkedin

Quoted searches: For an exact phrase, enclose the phrase in quotation marks. For example, type “product manager”. You can also use quotation marks if you want to find someone with a multi-word title. For more info: https://useorca.com/help/building-campaigns/leads/using-boolean-to-filter-search-results-in-linkedin

How to use boolean operators to refine your searches on Linkedin

AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose.

Once Orca is connected with Growlabs you will be able to create a campaign to Send Linkedin URLs from Growlabs.

Step 1:

Build a social sequence and publish.

Step 2:

Once the campaign is published, go to Growlabs and go to the Leads tab. Select the leads that you'd like to push to Orca by clicking on Action and selecting Push leads to Orca from the drop down menu. For more: https://useorca.com/integrations/push-leads-from-growlabs-to-orca

Orca is a desktop application that enables you to automate and sequence social engagements on the Linkedin. To do this, Orca will need to login to your Linkedin account as you. It's best to think of Orca as your personal virtual assistant.

You can connect your Linkedin account by heading to the Automation Settings page under Preferences. On the right side of the screen, you'll see a section titled Linkedin connection.

Enter your Linkedin login credentials. For more: https://useorca.com/help/getting-started/connecting-li-account

In this article, we're going to dive into EasyLeadz intent-based lead generation.
Unlike other lead generation services and tools, EasyLeadz let's you setup dynamic, intent-based lead generation, basically enabling you to set up advanced filters to find, for example, leads at companies that are hiring for X and have raised Y about Z months ago.
That makes you're targeting 50x more precise.

Let's dive into the the different filters:
Growth Signal filter
There are four options in this filter:
• Funding - if you want to target companies that have recently raised funds.
• Hiring - if you want to target companies that are actively hiring for certain roles.
• Just Launched - if you want to target companies that have just launched new websites, new mobile apps etc.
• Launching soon - if you want to target companies that are going to launch new mobile apps, website etc.
Industry
This filter helps you target companies basis on the industry the company falls in.
Example: If you want to target all Automotive Companies, type or set Automotive as the industry.
Employee Count
This filter helps you target companies basis on how many employees are there in the company.
• Startups - generally have 1-10 employees.
• SME's - generally have 11-50 or 50-200 (upto 200 employees).
• Mid sized companies - have upto 1000 employees in their organisation.
• Enterprise companies - have above 1000 employees in their organisation.
HQ Location
HQ location is the head quarter location of the company. If you want to target companies that are headquartered in United states then use this filter as a method to filter companies. For more: https://useorca.com/help/building-campaigns/easyleadz-integration/setting-up-intent-based-lead-filters-in-easyleadz

Our mission is to help teams do sales better by exploring ways to spark conversations with leads the right way.
We come from diverse backgrounds and are united by an enthusiasm for great products and delightful customer experiences.

Since launching in January 2018, Orca now powers 150+ sales teams from around the world. Our software is used and trusted by sales and marketing teams of every shape and size.
Our goal is to help thousands of sales marketing teams around the world through our products. While growth is important, team and values are paramount. We’re always striving to do impactful work we’re proud of in lieu of chasing overnight success.
We don't have an office. Our entire team is free to work anywhere, whenever and however they choose because we believe freedom inspires play that inspires creativity. We overcome remote challenges through transparency, trust, and video conferencing. The reward is worth the effort—we’ll take talent, skill, and diverse perspectives over local geography any day. For more: https://useorca.com/about-us/

We're sick of cold emails and calls. Help us change the way organizations find and reach customers.
Everyone is a leader and a leader is an owner. Always think long term and never sacrifice core values for short-term results. “That’s not my job” is not a phrase you’ll hear at Orca. Being part of this team means pushing towards greatness together, regardless of title, role, and responsibility.
We're motivated to succeed and that's why our values always come first, whether we're discussing ideas for new projects or deciding on the best approach to solving a problem. It is just one of the things that makes Orca great.
Sweat the small stuff, and know that excellence in any one piece increases the potential of the whole project. Every job you do has your signature on it, so sign with pride. Express your highest, most authentic self through your creativity and craft.
Being a remote first company allows us to invest in the best people without being limited by geography. We go to great lengths to set you up for success from day one, and work hard to keep the team connected, to include team trips around the world. One of the many perks of not being tied down by an office. For more: https://useorca.com/careers/

A complete list of sales terms from A to Z.
Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams.
Amortization – paying off debt on a fixed schedule or spreading a write-down over time.
Baseline refers to a minimum level or starting point from which further measurements or comparisons can be made for analyses, forecasting, performance improvement or strategy formulation.

A buyer is an individual or organizational entity that purchases a product or subscribes to a service.
Churn is a term that describes the percentage of customers that leave or cancel a service or product within a given period of time.
Decision Maker in the context of sales, is a person who possesses the required expertise and authority in making purchase decisions.
*Enterprise * (in the context of sales) is a relatively large organization typically composed of multiple levels, locations, and departments which need multi-layer software systems that support collaboration across a large corporate environment. For more: https://useorca.com/b2b-sales-definitions/

I’m going to show you how to set up a Zapier trigger with Google Forms to automatically engage prospects who want to access to a guide, e-book, or any content you can share.
Whatever it is you plan on sharing, make sure it can be accessed by the public. For example, if you’re sharing a growth hack written in Google doc, make sure the doc accessibly by the public..
Open up Google Drive and click on the big +New button on the side menu and select Google Forms from the drop down. You may need to first select More to expand.
Give the form a nice description.
Add a question and change the question type to Short Answer so you can ask for Linkedin profile URL. Make sure the question is Required.
If you know about regular expressions, click on the show more button indicated by the three vertical dots and select Response validation.
Make sure Regular Expression is selected and type the expression into the form. For more: https://useorca.com/help/building-campaigns/zapier-integration/trigger-social-sequences-with-google-forms

Welcome to Orca! We are pumped you're taking the plunge into social selling. In this guide, I'm going to help you get everything setup and running with your first social selling campaign.
Orca is a desktop app. You can start the download here.
The download should start automatically, but just in case it doesn't, you can select your operating system at the bottom of the page and the download will start.
Once the download is finished, install and run the app. The app will appear in the menu bar.
Clicking on the icon will open a drop down.
If this is your first time using Orca, you'll be prompted to Login and will be taken through a quick 4-step on-boarding process.
Let's get your account set up.
A new window will open where you can select the Google account you want to use to with Orca. If you're using Orca for personal use, you can create an account with your personal email. Otherwise, we highly recommend signing up with your email. For more: https://useorca.com/help/getting-started/setup-guide

If you could improve your email response rates by 558% would you do it? Stupid question, obviously you would. The solution is easier than you think: switch from sending emails to sending Automate Linkedin Messages to your prospects.
In a recent experiment, where one social selling expert sent out 100 InMails and 100 emails and made 100 phone calls, LinkedIn responses outperformed e-mail by 558% and phone by 209%. The lowest cost per registration was also LinkedIn.
This is not that surprising given that we live in an era where messaging/chat is king. Messaging has come a long way since Samuel Morse sent the first Telegramin 1884, and even since the days when people IM’d over platforms such as AOL and MSN Messenger. We’re now living in the golden age of messaging where platforms such as WeChat allow you to hail cabs and book movie tickets through the app. This golden age extends to business communication, with more and more companies choosing to use messages instead of email as part of their social selling strategies. This is because messages trigger higher response rates than cold emails. Here’s why: https://useorca.com/blog/why-linkedin-messages-trigger-higher-response-rates-than-cold-emails