Listly by Stephan Marais
Attribution modeling is a hot topic in the SEO industry, but many of us aren't doing it as well as we want to be. Take a look at how you're approaching attribution modeling, and see why marketing analytics may be the solution you've been looking for.
I was ready to write a completely different column today. Then, I saw the announcement that Raven is doing away with ranking reports and any other SEO data that might ruffle Google’s feathers. I quickly went through denial/anger/bargaining/acceptance:
A lot of SEOs still believe that setting an SEO strategy is as simple as performing site optimization, maybe adding some content to the site (landing pages or blog posts), and then link building like a mad man.
If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are missing out on data that you can only get with true integration. Google is constantly upgrading Analytics and adding new features for AdWords.
We recently launched a new keyword column in the search term report to let you see exactly which keywords matched particular search terms. With this information at your fingertips, you can quickly and easily make better keyword and bid management decisions.
In mid-October, Google launched the disavow link tool and some have complained it doesn't work but it seems like it does indeed work.
Keeping track of Google algorithm updates is a time consuming job and one that you should try to make as straightforwards as possible – there are much more effective ways to spend your time than monitoring whether Google had made a big change.
This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly.
How hard are are you willing to work to remain relevant? There is a radical shift underfoot and it’s not clear who will serve what role in the future.
When we think of searching the Internet, we without a doubt think “Google”. And why not? It’s a fantastic search engine and has some great features. But even before the idea of writing this article, I started Bing again and I was quite surprised.
Google Webmaster Tools was once Google Webmaster Wasteland. But the past year has been a fruitful one as Webmaster Tools has rolled out improvements faster than Facebook does new privacy statements.
Here's how can you can use the the gold mine of pay-per-click data you are collecting for uses that go BEYOND the conversion...
Check out these common SEO myths you should stop believing in as soon as possible.
Eloqua, the international marketing automation firm, has assembled a selection of key mobile marketing facts, assessing the importance of mobile usage, key aspects of user behaviour, and future trends for mobile marketers.
The ebook is a content marketer's best friend. Not only does it allow you to become a publisher, where you can have your own editorial agenda, it gives you a platform to become a thought leader in your field.
Search and Social Industry experts share their best moment of 2012. In this one: Becky Naylor, Marcus Tandler, Dennis Goedegebuure, Alex Moss and Julie Joyce