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Updated by Nick Kellet on Nov 13, 2015
Headline for 7 coping mechanisms to deal with Social Media's Excess
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Nick Kellet Nick Kellet
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7 coping mechanisms to deal with Social Media's Excess

Source: http://blog.list.ly/2012/12/20/the-paradox-of-content-marketing-7-responses-to-social-media-excess/

1

Sharing is a Coping Mechanism

Sharing is a Coping Mechanism

Sharing - We share to help others and we share to help ourselves. Perhaps others can help us shine a light on what really matters. Sharing has become a two way process. Sharing is also self validating.

2

Collaborating is a Coping Mechanism

Collaborating is a Coping Mechanism

Collaborating - We are learning collaboration and the sharing or crowds, community and engagement is the only way to rise above the noise. Collaboration is a coping mechanism.

3

Skimming is a Coping Mechanism

Skimming is a Coping Mechanism

Skimming - We skim to survive. We look for easy skimmable content. We want headlines and soundbites. We look for the shortest route to ROI. We want value and we want it fast. To a large degree it explains why we love lists. Skimming is also bi-directional. We know get get skimmed to.

4

Brevity is a Coping Mechanism

Brevity is a Coping Mechanism

Brevity - Skimming leads to the need for brevity. Twitter is the perfect example, but SMS preceded Twitter. We like to ping and be pinged back. We need and crave constant contact. The red light on the blackberry was a sign to call us to check. Now we get calls to Facebook and to check our status updates and mentions. We need it brief, but we need it constant.

5

Curation is a Coping Mechanism

Curation is a Coping Mechanism

Curation - Curation is a coping mechanism. We curate to distill. To be brief. We also curate to package up opinions. We curate to be interesting and feed the skimmers and the info snackers. Curation is totally a coping mechanism.

6

Trust is a Coping Mechanism

Trust is a Coping Mechanism

Trust - We make some very quick judgments - on people, products and experiences - all to cope. We have to make judgement constantly about how and why we spend our time. Trust is a coping mechanism. Trust is a filter. People are excessively visible online. We are reachable, addressable. We can listen. We can hear the approaches. The more famous and influential you are the more approaches you receive. We filter to cope. We form our networks, our inner circle to cope.

7

Conversation & Storytelling are Coping Mechanisms

Conversation & Storytelling are Coping Mechanisms

Conversation & Storytelling - Constant communication and the sharing of stories is another coping mechanism. Stories give us content, build trust - stories curate our version of the truth. Stories intertwine our journeys and experiences. Stories connect us. Stories are totally a coping mechanism.