Ganesh Mahajan
The marketing automation industry continues to grow at a rate of 8.55 percent and is expected to unleash a market capitalization of $5.5 billion by 2019. Furthermore, studies have found that over 51 percent of companies today are already using marketing automation already.
As we head into the next decade, marketers need to question what their marketing automaton platform (MAP) can and should do, and whether it is equipped to propel them into next gen marketing in 2020 and beyond.
