Learn what call tracking can do for your sales and marketing team. Visit Retreaver for more information.
Call tracking is the process of attaching valuable information to a number/phone call and tracking its path throughout the sales process. This enables users to monitor which marketing efforts, products or services are driving the most revenue and which campaigns require some adjusting.
On top of tracking and monitoring call effectiveness, data associated with a call can be used to route and direct traffic to the appropriate sales person. A call center or affiliate network would find these tools very valuable in organizing, improving and scaling their businesses effectively.