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Updated by Stephan Marais on Mar 17, 2013
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SEO & SEM - Round-Up 14 Dec 2012

10 tips for managing an effective search team - State of Search

With the current growth in our industry there has never been a better time to branch out and start your own thing. Some lessons learned along the way.

A Search Marketer's Guide To Google Display Advertising, Part 2

Last month, in A Search Marketer’s Guide to Google Display Advertising, I discussed recent changes to the Google Display Network (GDN) that are important to search marketers who use both search and display advertising to reach customers. This month, we’ll dig in and try to make some sense of GDN targeting options.

SEO Audits - Large Scale Link Evaluation

In Performing SEO audits it's imperative to find ways of working more efficiently, without sacrificing quality. Here are some useful tips for doing so.

A Year-End Checklist For Evaluating Your Enterprise SEO Program

As the year comes to a close it is a good time to evaluate your enterprise SEO program and ensure that needed adjustments are made.

Bounce Rate and SEO | Social Media Today

Bounce rate, from its core definition, is the percentage of users who visited only a single page of your website and I think that this definition leads to such confusions . Alright, a visitor didn’t click any other page of my website, that’s not a crime!! We need to understand user sentiments here.

32 free tools to help make your digital campaigns more effective - State of Search

An overview of 32 free tools which can help you forward in your digital campaigns, whether its SEO, Social, development or something else.

10 .htaccess File Snippets You Should Have Handy | SEOmoz

In the Moz Q&A, there are often questions that are directly asked about, or answered with, a reference to the all-powerful .htaccess file. I've put together a few useful .htaccess snippets which are often helpful, but are generally underused by SEOs.

5 Mind-Blowing SEO Tools Every Industry Expert Needs

Everyone in the SEO industry is searching for a competitive edge. To this end, here are five SEO tools that simply must be in your toolbox.

Every Marketer Should Be Technical | SEOmoz

There's been a lot of talk of roles like growth hackers, marketing ninjas, and technical marketing in the past year. Regardless of whether or not you subscribe to these labels, technical skills combined with marketing tactics are creating the most desirable and productive individuals in our industry.

UX, CRO, SEO: What Does It All Mean And Where Does It All Fit?

Ned Poulter looks at where the line falls between UX, CRO, SEO and many other web design disciplines whilst ultimately asking how you can leverage all of these aspects as something working in SEO.

Hot and Cold Trends in Search Going into 2013

The end of the year in any industry marks a good opportunity to look back on the year and reflect on changes. This is particularly true in the SEO industry, given the volume and intensity of changes that have occurred in 2012.

Mobile SEO Is Not A Myth: 8 Popular Claims Refuted

Last year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves.