Nemanja Manojlovic
Chatbots are all over the place but not many brands understand how to utilize them properly - we're here to help.
If you still aren't big on chatbots, it's time for some catching up. AI and bots, automation and machine learning, these are things that are shaping the modern business landscapes. It's true, chatbot technology has taken the world by storm.
This technology powered by artificial intelligence provides companies with the ability to deliver more advanced customer care to modern consumers while successfully monetizing their marketing efforts in return. Although many people think that creating a chatbot requires profound coding and programming knowledge, it isn't so.
Modern chatbot platforms like SnatchBot.me allow users to create a chatbot that's fully customizable and according to their unique business needs. The best thing is, you don't need any coding knowledge to create your own chatbot when you have a platform like this.
AI assistants are the most effective and cost-efficient way to automate the most repetitive tasks while allowing you to fully focus your resources on more important business goals. Additionally, your AI assistants are easily incorporated into your social media efforts as well. Creating and implementing a chatbot brings you many benefits:
-Reach your audience more conveniently
-Deliver answers to customers’ questions on demand
-Increased lead generation and conversion rates
-Increase brand awareness
-Boost sales
Your virtual assistants powered by AI allows you to send targeted messages to your customers based on data gathered from previous interactions. That's one of the best ways to monetize your social media marketing efforts. The trick is to build one that's both unique and functional.
So, with that in mind, here are a few tips on what to do get the most effective chatbot working to your advantage.
Before you can start creating your first digital assistant, you need a good platform as this is the best way to create a chatbot that is fully functional and unique in features. SnatchBot.me allows you to build your digital agent without any programming knowledge. This platform offers you some really useful chatbot tools that include benefits such as:
-Seamlessly working with Facebook Messanger and comments
-The possibility to push deals and offers to customers
-Recognition of variations of keywords
-Integration with all the major payment systems
-CMS platform support as well as supporting various business categories
Simplicity is the key to success so overloading your AI agent with tons of features and loads of information isn't going to ensure success. It's better to create chatbot that will master one task to the maximum of its capability simply because it'll be able to provide a quality service to your customers.
Since the chatbot crowd is rapidly growing, you need one that's unique. Therefore, you should come up with a name for your virtual agent to make it stand out from the crowd. Think about your marketing goals. People need to be able to find your digital assistant online and giving it a unique name will make it more unique and easier to find.
Despite the fact that so many companies use them, chatbots are still somewhat a mystery to most people. Therefore, each time a visitor pays a visit to your website, approach them directly. That way, you'll be able to easily generate more conversations that will improve the user experience for each visitor. So, when creating your bot, pay attention to:
-Creating an effective welcome message
-Clearly positioning the Get started button
-Greet your customers by asking them how you can be of assistance
-Use all available buttons on your website and Facebook page
It's crucial that your bot is conversational simply because it's your first line of contact with visitors and online users. The more conversational your bot is, the better and more open the interaction between your audience and you will be. That will allow you, as a brand, to understand the needs of your customers and gather more useful and valuable data.
The main purpose of your bot is to answer requests and questions of your audience so it should be able to facilitate conversation in an orderly manner. Keep all communications understandable and concise and more importantly, jargon-free. Your bot is a clear representation of your brand and products.
Through a simple conversation, your bot should be able to learn from the behavior and preferences of your audience. The more it learns, the more functionalities you can add.
The more your bot learns, the better it becomes. The first bot you create won't be the final version as you'll add more and more functionalities with each new and improved version. Therefore, it's paramount that you regularly optimize and evaluate your bot to ensure maximum performance.
Since this is one of the most powerful marketing tools, it needs your evaluation and optimization to provide the best results. Each new feature and functionality you add brings better customer response. When optimizing and evaluating your bot, pay attention to:
Before you launch your chatbot, each feature needs to be perfect. You'll get the maximum effect if you release your features one by one instead of facing your audience with a multitude of information in one go. Since your AI assistant is your most valuable tool for gathering data about your prospects, think about the data you want to gather from your targeted audience.
That way, you can customize and tailor your digital assistant to better fit the conversation flow. Once you launch your bot, stay up to date with your competitors so that you can learn what they’re doing good and learn from their mistakes. It's also a good opportunity to learn about new features that could be of any use to you. The most efficient bot is easily accessible, easy to use, and simple.
By creating such a bot, you'll easily reach your audience but better yet, ensure they come back for more.
Tech, Lifestyle and Fitness blogger, wordsmith and a fairly enthusiastic and interesting character overall. Work, train and play is what I do.
