As a business owner, you must avoid these 14 Social Media Mistakes

Marketing a product is essentially communicating a commodity's intention to your target audience. Hence, at the very core, marketing is a communication process. Now, if one goes by the definition of communication, it has got to be a two-way process. There is no communication, without feedback and response to feedback.

Humans are your audience/customers. Hence, you will always find helpful if people were to relate your business to a face. This will add a humane touch to your brand, rather than having a rigid corporate product based identity. Human emotions are what you deal with when you market. Adding a face to your presence on social media, you will have more effectiveness in ensuring trust and reliability with your audience.

Ever heard of determining the price by controlling the supply? Such is the case with marketing posts. If you flood your social media channels with endless posts and promotional contents, your campaign will lose its impact with the audience. They will develop the habit of noticing a few posts and ignoring few. In lieu of which certain critical promotional content might pass unnoticed. There is a very thin line between the right amount of promotion and over promotion. Failing to maintain this distinction you risk characterizing your business's social media presence with the mark of an over promoter. Start your campaign with posts to generate awareness, then in the next phase -build up and then for the final take reveal your end game. Don't maximize your posts but optimize them. Make every post count.

Concentrating your campaign with Straight-faced one-sided informative updates is a severe social media marketing flaw. People choose to pull media over push media mainly because it is interactive. Try to include various contests, polls, discussion forums and competitions in your marketing campaign. This will make your audience feel more engaged with your brand.

It is not just the age, gender and location diversity you need to aim. Social media channel diversity and content format diversity also needs addressing for a successful campaign. Your audience is spread across various social media channels. Which is why it is important that your campaign is planned according to all the prominent social media channels. Even include content in different formats such as video, digital banner, application, infographics and such.

If this is a drawback your business recognizes with, then it's bad news. Losing track on analytics, although a common mistake, has become a mistake of the past. These days almost every android and iOS App developer is aware of various analytical tools and their implementation in improving strategies. Keeping data track of your followers, their demographical information, their online footprint and engagement, are just a few ways of analysis. With such data, you can establish an advanced operation of campaign formulation that will yield higher relevancy, effectiveness and ROI.

Without your target audience, your brand doesn't exist, your business doesn't exist. Hence, knowing your target audience closely is of utmost importance. The timing of their online presence, their digital footprint, their patterns of likes/shares/comments and the preferences in content format. All effectively add up for a high ranking post.

Automated redirection does save you a lot of time and effort, but it also annoys your audience. Give your audience the freedom to like and pick. There is a reason why social media is a booming pull media and not push.

When you sense something afoot, rest assured, it is not the potential of social media but your approach towards its application. Without doubt social media, today is the most effective means of promotion. When used in right measures, forms and approaches, it will be every marketer's and top iOS apps for developers greatest ally.

If it is exaggeration your audience wishes to watch/read, they would pretty much prefer a literary source over a business one. A business promotional content is utterly futile if it is just literature and no information. Innovative-literary spin with information-rich content, on the other hand, is sure to be a huge hit. Remember, information is a must, literature is an improvement.