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Find your dream website.
When picking a website for your business, it’s vital to think about your overall complete strategy. Do you have to opt for a reputation that describes what you are doing, or do you have to choose for a status that matches your business name?
Domain names usually make up one amongst these two buckets: descriptive domains and brandable domain names.
As a tiny low business owner, a mix of the 2 is maybe your best bet. Let’s take a glance at what this implies to you.
Describe a Business
A descriptive domain name describes specifically what your business will or the content on your website.
What does one expect to seek out at Golf.com? residences.com? low.club? however concerning BuyTickets.com?
These square measure domains that square measure pretty obvious, and you have got a reasonably sensible plan of what’s attending to get on the sites.
Descriptive domain names oughtn't to be short, either. WeSellYourFurniture.com is an example of a protracted descriptive name. You recognize precisely what the business will before you even visit its website.
The drawback to descriptive domain names is that they'll be harder to make AN identity around. Individuals will tell what you’re marketing. However, they don’t get away for UN agency you're or however your services dissent.
Descriptive domain names also can become a limitation. What if you would like to supply one thing apart from what your domain describes?
Create a complete Identity
Read More > BRANDABLE OR DESCRIPTIVE? CHOOSE THE RIGHT DOMAIN NAME
How to Choose a Brandable Domain Name
It’s no surprise businesses today find it more and more challenging to find a brandable domain name they can own. It’s frequently more difficult with the increase in online stores and online regularly presence. Being original with your brandable domain name likely does it easier to find domain choices that aren’t already listed since most Exact Match Domains (EMDs), and even some different domains are long-ago captured and buying one from settlers, or prior owners can be precious.
There are also significant arguments for differentiation, not getting taken in the rut of identifying names or choosing your brandable domain name only from keyword analysis.
Brandable Domain Names are a Long-Term Investment
Given how high we have to live with a group or brandable domain name, it’s incredible how few thought most companies give to them. Most look at a brandable domain name as a personal preference rather than a brand or marketing strategy, or surely as a legal necessity. Given the complexities attached by consumer psychology, global search match or confusion, possible constitutional infringement, unavailable domain names, and the need for differentiation, it can be well worth your chance to hire someone very close with brandable name and naming strategy to help you not just expand creative opportunities, but help you accurately evaluate them and determine the best choice.
But here are some beginning tips.
What Makes a Domain Brandable?
Just a year before the collapse of the USSR, Vadim Antonov, an employee of the Demos organization, registered a new first-level domain in the international InterNIC database. The SU (Sovet Union) zone was intended for use on the territory of the Soviet Union.
SU Domain
It happened on September 21, 1990. Today, this day is considered the official date of birth of the Russian segment of the Internet - Runet.
History lessons - 25 years of the SU zone
Less than a year later, the USSR, as a state, ceased to exist, by 1993 legal issues were settled, and the Russian Research Institute for the Development of Social Networks (RIPN) received the right to administer the domain - it turned out that there are already several thousand users in the SU zone. A year later, the national domain RU appeared and, in order not to create competition for it, the SU zone was frozen. However, it was not liquidated (as it was done with the CS domain of Czechoslovakia), but they decided to keep it indefinitely.
The zone continued its quiet development by increasing the number of domains at various levels, and by the 11th anniversary of SU there were already about 25 thousand delegated domains. By this time, the management of the SU zone was transferred to a public organization, the Internet Development Fund, which attempted to activate its life by reopening domain registration.
The situation attracted public attention, heated ideological disputes flared up on the advisability of such actions. However, to eliminate the zone without problems for many sites was not possible. It already had a large number of DNS servers, which also influenced many other domains. In addition, an online public survey showed that more than 75% of the audience wanted the zone to exist.
Domain SU was destined to wait for its new birth - it happened in December 2002. It was then that the registration was again opened (this time selective). Not all applications were satisfied, but June 27, 2003 was a significant date - priority registration was completed and universal open domain registration began in the SU zone.
RU-CENTER became the official registrar. They immediately faced an unprecedented rush: in the first two days alone, over a thousand new domains were occupied, despite the high. cost of the procedure.
Only in 2007, when interacting with ICANN, it became possible to reduce the price for registration of new domains 5 times. Since December 2007, the final cost amounted to only 600 rubles and in the first month the number of new users increased by 300%.
The next burst of activity occurred in 2008, when it was allowed to use national encodings (IDN-domains) in the address name. In addition to the Cyrillic alphabet, 37 more special characters were added, thanks to which the national languages of the peoples of Russia and the CIS countries are supported.
Features of the domain zone SU
Although the SU zone enjoys considerable success among users, it still has interesting free names, which is an undoubted advantage for international companies. It also attracts the possibility of using short (one- and two-character) domain names and IDN domains. For example, it is possible to become the owner of the domain i.su or you.su. The uniqueness of the zone also lies in the fact that it unites people on a national basis, but belongs not to the state, but to a public organization.
Many interesting domains have already been registered, among them the longest are:
international conference-school-mediation.su
0--gde-kupit-domen-deshevo--ru--su--com--net--org--info--me--tv.su
It is particularly gratifying that the SU zone has been adopted by the world community, is developing steadily and is increasingly becoming the basis for integrating the entire virtual information space of the post-Soviet countries and can compete with the popular domain of such a plan EU.
The situation with the domain SU today
Currently, the SU zone belongs to exclusively reserved domains. As registrars, 12 Russian companies are allowed to work in it, and the number of second-level domain names exceeds 120 thousand, and is steadily growing.
The SU domain has excellent prospects, it is not a relic of the past, but just the opposite - a symbol of internationalism and the unification of the information space of the former Soviet republics. In the zone there are many organizations - commercial, public, educational and international. Our Site Manager also uses the SM.SU domain.
This year, the SU domain marks its 25th anniversary and there is no doubt about the prospects for its further development. SU Domains - this is stylish, it is a large selection of free names and full support from all providers. In addition, it is also a peculiar response of the United States (the national domain of the US) in the eternal historical contest with the USSR, and now, of the Russian Federation: US SU (joke).
Brandable domain names
The history of the domain zones COM, NET, ORG
For the modern user, not versed in the technical aspects of the computer, work in the Internet looks simple and clear. Here are the most common ways to start using the site:
If you know exactly where you need to go, then the site name is typed in the address bar.
If any information is needed, then a request is made via a search engine, which provides a list of addresses with the necessary information.
These actions are familiar and do not cause any problems. But not everyone knows why addresses look like a collection of words separated by dots. To understand this question - a little theory and history.
It should be noted that in reality, computers work with digital addresses that look like a set of four groups of 3 digits separated by dots. If you know the numerical address of the site, you can type it in the address bar of the browser, and get to the desired place. But this method is inconvenient for real work, since it is extremely difficult to memorize 12 numbers.
To solve this problem, a site naming system was developed in a more human-readable symbolic form. But the numerical addresses have not gone away, so at the moment the algorithm is as follows: by typing the name of the site in a symbolic representation, you give the browser a command to contact a special server that stores a table of correspondences of symbolic names to their real numeric addresses.
Having appeared for the first time, such a system turned out to be very convenient, but very soon, due to the rapid growth in the number of sites, the linear list of matches became so large that the search time in it increased to completely indecent values. It became clear that it was necessary to structure it somehow.
The result of research and development was the emergence in 1984 of the concept of domain names and domain zones. From this point on, there was no longer a single list: all site names began to fit into a tree structure, the roots of which are the domain zones. All zones have a certain level and are subordinate to each other. To separate the zones from each other, the point symbol was also chosen when writing.
The highest-level domain zone, which stores all the rest (directly or through a chain of submissions), does not have a symbolic name and is denoted by “.”. It does not even need to be specified when entering the address. Further (or below - on a hierarchical ladder) zones of the first level are located.
Initially, domain zones .com, .net, .opg appeared. At that time (the 90s of the last century) their primary purpose of the zones was as follows:
com - for commercial organizations
org - for non-profit and government organizations,
net - for research entities.
For a long time, these zones remained the most important (though not the only) batteries of the names, it was considered prestigious to get the name in them. This explains the fact that the specialization of the zones with time has become not as strict as before - anyone could have registered their membership.
But the explosive development of the Internet eventually led to the fact that more or less sensible names in the oldest zones became lacking. There is a need to expand the list of upper zones.
It was decided to structure the concept of zones not only according to a functional basis: this is how national zones (.su, .ru, .ua, etc.), as well as regional (.asi, .eu) appeared. It is important that there are no administrative restrictions on membership in such zones.
The former zones began to be called international, not bearing the national binding. To date, their list is quite wide - it is possible to register in the zones .biz, .info, .gov.
The current system is quite convenient and has reached our days almost unchanged. Among the most significant improvements that have occurred recently and are of interest to ordinary users, it is worth noting the possibility of registering domain zones and addresses using symbols of national languages.
For more info : Brandable domain names
Domain for your site: how to choose a domain name?
Choose a domain name is not as easy as it may seem at first glance. This is how to choose the name of the child. You can call it simple, original, unique, or attach a meaning to the name, meaning.
In the beginning was the word
Domain is the address of the site, so first you need to decide for what purpose the site will be.
If this is your personal page on the Internet, then you should call it by your first name or surname. So do many famous artists, musicians, singers and artists.
If you choose a domain name for a business, then it is desirable that it coincides with the name of the company. The easiest way is to join the name zone RU.
What domain zones are there yet?
In addition to the main zone RU, in 2010 a national zone of the Russian Federation appeared, which you can safely use for your site, moving ahead on the Russian market.
The third excellent and stylish option would be a domain in the SU zone. This domain zone was allocated to the Soviet Union. After the collapse of the USSR, it was inherited by Russia. SU domain registration is a bit more expensive than RU, but there are many free names in it, and domains can be used outside of Russia.
If you have an international brand, consider the option of using the COM domain zone - it is designed for such commercial organizations.
You can register any free domain, however, ideologically, each zone has its own purpose: ORG - for non-profit organizations, NET - for telecommunications, MOSCOW - for capital companies, KZ - Kazan, etc. You can see the list of domain zones here: sm.su/tariff/dom/
Where to check domain?
To check domains there are many special services. They are called WHOIS-services. There are many, you can use any. We recommend the WHOIS Site Manager, his address whois.sm.su
If the domain you need is busy?
You can choose another name or open a busy domain and see if it is for sale. Buying a domain from a different owner is more profitable than registering a new one - for example, if a domain has a good SEO history and there is Yandex TIC.
Brevity and uniqueness
The domain should be easy to pronounce and remember. It is good if it is short, unambiguous, without negative coloring, to have an unambiguous spelling in Russian and in English. It is important offline: dictate the name of the site by phone, use it in advertising materials, broadcast on radio or TV.
Numbers in the title
Some companies add numbers to their names, which make them more original and memorable. For example, travel company 1001tur.ru or shop of women's dresses 1001dress.ru.
Business theme
Add to the title the line of business or limit the scope of the business. The main thing is that the user understands that he got on the site that he needs.
For example, a house building company used the phrase “Build a house”, which it left as the name and domain name stroimdom.com. Simple, understandable, easy to remember and pronounce. It is possible that with this name the company loses its individuality, but it finds a lot of other advantages.
Original title with meaning
The best option for a domain name is to create your own brand, an original name with a hidden idea or meaning. For example, as domianta.ru. The name contains the root of the house, which speaks of the construction theme of the business. Or a more famous example - avito.ru. A unique name that reflects the essence of the service: avito, translated from Italian, is “hereditary”. Open the Italian dictionary - it has many beautiful and memorable words, look at your options.
Brandable domain names
A memorable, easily pronounced domain name that belongs to your area of activity will play an important role in promoting your company on the Internet.
Below are some reasons why you need to register your own domain name.
1. Improving the memory of your address
If your website has a short and easy-to-pronounce name, a potential client will easily recall it when he sees the Internet address on a business card or billboard. You can easily dictate it by phone. An interested visitor to the site even after a week can easily remember his address and will recommend to his friends. And so on.
2. Quick memorability of your brand, easy search in the Network, inability to use the name against you
The coincidence of the website address with the name of the company will allow you to make an additional contribution to the promotion of the name (brand) of your company on the Internet.
If the user of the network knows your company, then the first thing he will do when trying to find a website is to type either http://www.company.com or http://name.ru (if you work in the Russian market).
It’s bad if such a domain is not registered by anyone, it’s even worse if it is owned by competitors or holders of a porn server. It is advisable, if funds permit, to register several domain names corresponding to the most probable spelling of the company name.
An instructive example is the story of the domain of the largest automotive company General Motors
At the very beginning of the development of the WWW company, the easily pronounced and remembered gm.com was registered. But for some reason this large company, which could afford to register a hundred domain names, did not bother to appropriate the obvious - generalmotors.com, which was later prudently captured by an American student.
And what he puts there, very far from cars and is called: Welcome to Freedom Links! Now GM has such an alternative: to pay a tidy sum to the student or to pay it for the legal process of returning the name to himself.
At the moment, the parties have come to certain agreements. The generalmotors.com page transfers the gm.com account after a certain amount of time, but this situation could have been easily avoided.
Registering sonorous domain names of well-known companies for the purpose of subsequent sale has become a whole Internet industry. People involved in such a business are called squatters. And the amounts involved in such transactions are considerable.
CNET paid $ 15,000 for tv.com, Mecklermedia paid $ 100,000 for internet.com, and a couple of years ago Multimedia Publishing posted a tidy sum of $ 150,000 for the business.com domain
If the company says that it has been successfully engaged in Internet commerce for a long time, has solid orders, etc., but at the same time the address of their web page is halyava.ru/sexhackers/romik.htm I will think about it ten times and bring detailed references before how to start any cooperation with her, or even just give your phone number.
The lack of a site of its own domain name is often interpreted by server visitors as a shortage of registration funds by its owners or as their frivolous approach to online business.
The address provided by free hosting services can greatly spoil the initial impression of the server.
Well, if you change the domain, you have an agreement with the provider to support my old addresses. If the provider had changed the scope of activities, significantly increased tariffs, etc., then the first addresses would have disappeared. All visitors coming from the old links would have disappeared.
A domain name registered to you or your company can be easily transferred to another provider for servicing.
5. Allow to give all employees of your company significant e-mail addresses
By registering a domain name www.company.ru, you can open a mail-server and assign an e-mail address to each employee - employee@company.ru. Such e-mail addresses are informative and easy to remember. In addition, it is possible to assign a number of service addresses, such as info@kompaniya.ru, support@kompaniya.ru, etc.
How to register a domain name?
The process of registration and maintenance of domain names involved in specialized organizations. Domain registration in the .com zone (commercial servers), .edu (educational institutions), .org (non-profit organizations), and .net (network projects) is conducted by the United States-based organization Internet Network Information Center. In Europe, RIPE took over its function. In Russia, RIPN deals with the registration of domains in the .ru zone.
Domains .com, .ru, .org, etc. are domains of the first level, domains of the company.com type are domains of the second level, domains of the company.aha.ru type are domains of the third level, etc.
Brandable domain names
What is DNS or simple words about Domain Name Services?
03/17/2005 19:47
The Domain Name Service is designed so that machines running on the Internet can find the IP address of the machine they need by the domain name, as well as some other information; and by IP-number could find out the domain name of the machine.
The Domain Name Service was designed to name machines on the global network. The main feature of the global network is distributed administration, when one administrator physically can not keep track of the allocation of names. Therefore, the Domain Name Service operates on the principle of delegation of authority.
Each machine either knows the answer to the question, or knows who to ask. When properly functioning, the system is closed, i.e. if the requested information is available from someone, it will be found and communicated to the client, or if the question does not have an answer, the client will receive a message that it is impossible to receive an answer to the question.
Each client knows its server; usually not one but several servers are indicated - if the first does not respond, the client contacts the second and so on until the list is exhausted. In principle, it does not matter which server to turn to - they give (must give, when properly functioning), the same answers to any request. Therefore, to speed up the work usually indicate the nearest. It should be remembered that the Name-server and client programs can function simultaneously on the same machine; therefore, if the Name-server is running on the machine, then "I myself" must be registered as the Name-server.
There is a certain top-level domain, denoted by a dot: "." There are nine servers (at a minimum) that are responsible for this zone. They do not know a single domain name - they only authorize the servers of the upper zones. Servers in the upper zones also disdain to store information about specific machines and transfer this right to the underlying servers. Here there are already the first mentions of specific machines, as well as the authorization of the underlying servers.
I don’t know a single machine with a domain name from one segment; domain names of two segments are very rarely used; names of three and four segments make up the overwhelming proportion of all Internet names; The names of the five segments are quite rare, and of six or more unknown to me.
Suppose a client has requested the address "www.organizatsiya.gorod.ranna".
Search for information on the domain name is as follows:
The client is asking for its server.
If that is the server of this zone, then it will answer what it all ends with.
The server is asking for the root server.
He cannot answer because he does not know; but he knows which server is responsible for the "country" zone.
The server of the "country" zone also cannot answer, but knows that you need to ask the server of the zone "city. Country".
The latter, in turn, sends a request to the server of the "organization.city.strand" zone, which will provide the necessary information.
This is an approximate model that nevertheless allows us to represent the work of the DNS system.
However, this coherent picture is distorted by caching systems and secondary servers. The fact is that after receiving the answer to your question, the DNS server also receives a certain number, which tells it about how long this information should be considered outdated.
Thus, all the servers that participated in the search for the answer to a question asked by the client can (and most likely will be) remembered as the answer to the question asked, and the path followed by the search. With the following queries, having a common right part with recently made queries, the search will be simplified (accelerated, cached).
In addition, most zones have secondary servers that contain copies of data from the primary servers. The server in the overlying zone can send a request to both the primary server and any of the secondary ones, based on their own considerations as to which of them is closer.
I want to pay special attention to the similarities, differences and interaction of DNS and IP-routing systems. Like IP routing, DNS works on the principle of delegation of authority, but the allocation of domain names is completely independent of the allocation of IP addresses. For example, consider the domain freebsd.org.
This is the domain of the organization that distributes the FreeBSD Unix operating system. The FTP server containing the distribution of the operating system and a variety of utilities for it has copies in several dozen countries. Server names look like this:
ftp.freebsd.org - primary server in the USA
ftp.strana.freebsd.org - the main server in the country
ftpnice.strana.freebsd.org - additional server in the country
For example:
ftp.ru.freebsd.org corresponds to ftp.ru
ftp2.ru.freebsd.org matches ftp.gamma.ru
ftp3.ru.freebsd.org matches ftp.chg.ru
Thus, machines located in Russia were arbitrarily (by the will of the DNS master from the University of Bercley) included in the freebsd.org domain; however, they are also in their own zones. The DNS system allows any DNS master to include any server in its zone, although this inclusion does not oblige anyone to anything.
e. The third example shows that the provider has a second-level domain name, aha.ru. In turn, under this domain it opens third level domains for its customers. Registration of third-level domains is usually much cheaper or free of charge at all, but in this case the name is longer, its memorability is, respectively, worse, and you also become provider-dependent (see above, clause 4).
You can register a domain name yourself by examining the instructions on the above-mentioned specialized servers, or using special domain name registration services, such as, for example, "Registry. Site Manager". The main thing when registering a domain is to make sure that the domain is registered specifically for you or your company, and not for the provider or another person.
The cost of registering and renewing domains with different registrars may vary, but the extension, as a rule, is cheaper than registration. A domain name is registered for a period of one year.
For different domain zones, the registration period, as well as the cost may vary. If you do not make payment on time, the domain name will again be considered free, and here too - who will have time to re-register it ...
Which domain name to choose?
the name should be easy to remember;
be short enough;
be easy to write, in order to avoid user errors when typing;
easy to pronounce (for example, by phone);
contain either the name of your company, or designate the scope of its activities, the main product or service, etc.
Of course, it is often not possible to fulfill all these conditions, so you should rely on the criteria that will be most important in a particular case or register several names for your server at once.
If your business is directly connected with Russia, it is recommended that when registering choose the .ru ending, it will immediately make it clear to visitors the georeferencing of your business or Internet project. The server with the end of .ru will be freely indexed by Russian search engines.
In addition, the choice of free names in the .ru zone is much wider than in the international zone .com, .org, .net, .biz, .info and others.
In RuNet, domain names are usually formed in one of the following ways:
name of the company or server in English letters.
Of course, it is desirable that this name could be written in English in an unambiguous way. If the company name is rather complicated and long, ambiguously translated in English letters, I recommend additionally registering the abbreviated name. An example is a large computer company from St. Petersburg Nyenskans. In addition to the domain nienschanz.ru, the company has registered a shortened version - nnz.ru.
English name of the subject or concept related to the activities of the company or the focus of the Internet project. In this case, it is desirable to use fairly simple and frequently used English words. For example, the address of the bookstore book.ru without any errors will dial almost any Russian user of the network. At the same time, a user who has already forgotten a little English since school days may not understand that jewelry.ru is a jewelery server, and probably will not be able to correctly type its browser address the first time after hearing the name on the phone.
Perhaps the name you chose for your server has already been taken
To verify employment, there are special whois services, for example, http://whois.site-manager.ru Using a whois service, you can check whether a particular name is already registered.
If this happens, you can try to go to the organization or individual who owns the domain, and try to outbid it, or agree on the transfer / lease of the domain under other conditions.
Brand domain names for sale
How long does a domain name live? ”Or a domain’s lifetime
Buying a domain is an important event in the life of the site, which carries the pitfalls. If you are going to start your own business, you should initially think about the domain name and check whether the desired name is not taken. If the name is free - well, but this is half the battle. The second task after choosing a name is to check whether it was previously involved.
If the name is clear - you get a completely new domain with zero weight ranking in the search engines, which will have to be raised by yourself. If the name has already been used before, then you should make sure that it worked according to all the rules and is not on the black list of search engines. The answers to these questions are in the article "Should I study the history of the domain before buying?".
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How is it that I buy a domain name, but it was previously in use?
Such situations sometimes occur. For many, reselling domain names with a weight rating and attendance is a business. Buying such a URL, it is easier to start a new business, since the site will be higher in the search engines line. It also happens that you simply find a name that previously had once functioned, but the previous owner did not extend the lifetime of the domain and he went into free access.
Each domain has a period of life, it is specified in the registration contract. If after the registration period expires, the client does not extend it, then the deletion takes place, and then the possibility of re-registration is performed.
As already noted, each domain has its own registration period, it ranges from 1 to 10 years, depending on the zone. Consider the most important domain zones for Ukraine.
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Periods of life of Ukrainian and international domain zones
National and international domain zones have a different period of life. Among the internal ones, we consider domains .UA, .COM.UA, .ORG.UA, NET.UA, which are popular among Ukrainian users.
National Domain Zones
National domains differ from each other by the registration period and the period of life.
Minimum registration period: 1 year.
Maximum registration term: .NET.UA - 2 years, .UA, .COM.UA, .ORG.UA - 10 years.
Renewal period: 60 to 90 days. It starts 60 days before the end of the domain registration period and lasts 30 days after the end of this period. If the domain name is not renewed within the stated time, it will be removed from the delegation.
Recovery period: if the owner has not taken the opportunity to extend the domain in the required period, the domain zone falls into the RedemptionPeriod or the recovery period - this is the time when the domain can be restored, but at an increased price, which is set individually by the administrator of each domain zone. Not all domains fall into RedemptionPeriod, for example, the UA, .COM.UA, and .ORG.UA zones have one, but NET.UA does not.
Period of deletion: on the 31st day after the expiration of the domain registration, the domain names are deleted from the registry. The exceptions are weekends, holidays and days after the weekend. On the day of deletion, the domain name acquires the status pendingDelete.
International Domain Zones
International domain zones differ from regional time extensions, restoration and removal.
Minimum registration period: 1 year.
Maximum registration period: from 1 year to 10 years.
Renewal period: 40 days. At this time, the renewal will cost the buyer at the usual cost.
Recovery period: if after the expiration of the renewal period the use of the domain name has not been extended, it will be transferred to the RedemptionPeriod. In this case, you can return it 5-10 times more expensive than extend. Redemption is 30 days.
Period of deletion: if the name has not been extended, it will go to the deletion registry - this happens on the 71st day. In this case, to restore or extend it is no longer possible.
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If the domain name is not renewed, then it will go through the deletion process and go back to free registration. If the site worked for a long time, having earned weight in the ranking of search engines, however, for some reason, its operation came to an end and the domain became available, then this is a good chance to get a name that is no longer zero for SEO.
In more detail about what advantages can be obtained when changing the URL of the site, we described in the article "7 reasons for changing the domain name."
Never pull off the time to extend a domain name, if you are going to continue to use it. Even if you are not sure about your future plans, but the site has already received some feedback and attendance, losing the name will be much more problematic than extending it.
Brandable domain names
How to protect your domain name?
Securing a domain name is very important. Fortunately, this activity does not take much time. The following 6 ways to protect your domain name are easy to use and take the first position on your list of security policies and procedures.
Be wary of domain hijackers
Hijackers of domains bet on the confusion with registrations. Therefore, it is imperative to know who you are buying the domain from, and which company is hosting your site. For example, many users register their websites with authorized registrars, but they may not be hosts for their websites. And this is the very situation in which the hijackers see an opportunity to steal a web address.
One of the ways cybercriminals abduct web addresses is to transfer ownership of a domain name to another user. At the beginning of the site owner will be sent a notification that it is time to update the domain name. If he decides to use this service, the hijackers are authorized to transfer property rights from the rightful owner to the criminals or the hijackers themselves.
Clever criminals make a request to the WHOIS database to determine the name, address and phone number of the site owner. Here are some ways to protect yourself from such intruders:
Enter your domain name in the WHOIS service to find out exactly what information a potential criminal can access.
Before making any payment for a domain, check the WHOIS database and make sure that the invoice is issued by a company that is your registrar and that your domain name really needs to be updated.
Never pay a bill for registering a domain or updating it without being convinced of its authenticity. Many companies automatically pay incoming bills without checking their legality.
Typically, people access information in the WHOIS to check if the web address is free and when it expires. By becoming familiar with the work of the WHOIS service and how to use it, you will reduce the chances of becoming a victim of malicious actions.
Protect your personal data
The WHOIS database and other similar public data stores may also provide information such as the home address of the business owner. Unfortunately, anyone, including domain hijackers, can access this information, unless you take additional precautions to protect your privacy. For example, such as the service of private registration.
Private registration
Many domain name registrars offer a private registration service that hides the real name of the domain owner for public viewing. The service allows users to use the name, address and phone number of the registrar in the registry, instead of displaying personal data of the owner or administrator.
How it works? The registrar creates a special code to carry out legal correspondence between the site owner and those who want to contact him. If a cybercriminal tries to use this address to contact the real owner or administrator, it will immediately be obvious to them that the message did not come from their registrar, since the email will not correspond to the usual recipient address.
For example, if criminals want to send email to the owner of the site DomainPro.ru, then they will not have access to the real address and the name of the owner. Instead, the message will be sent to an address similar to ProxiedDomain.com@DomainPro.ru.
Check the WHOIS database for errors
Like any other database, the WHOIS may have incorrect information. Periodically go to the service site and make sure that the published information is accurate. If you chose a private registration, check with the company how this registration will be listed in the database.
If you find an error in the database, you can report it to the ICANN Domain Name Management Corporation. WHOIS Data Problem Reporting System. Also send yourself an email from the anonymous address of the registrar. If the letter reached, then everything is in order. If not, inform your registrar immediately.
Remember the validity of your domain name
This may seem obvious, but knowing the validity of your domain name can save it. Check the seventh line in the WHOIS database to know exactly when the domain expires. Then set yourself a reminder in the calendar to extend it on time.
For more info ; Brandable domain names
A few words about binding a domain name to a hosting
Hello. Today we will talk about such a topic as domain name binding.
As you know, the domain name is only the address of the site, and does not contain any more information, such as the house number on the street does not contain the house itself. In fact, domain names were invented to facilitate the perception of the names of sites (as it is difficult to remember the ip address). Also, thanks to domain names, we can host multiple sites on one ip address, not just one. The DNS server is responsible for distributing IP addresses on domain names.
A DNS server is a server that contains a list of domain names (predefined, you can add and edit the list) with various parameters.
The key in these parameters is the type A record. It contains the information about the ip address of the domain name, that is, it says which specific server is associated with this domain.
How does the domain bind to the hosting?
In the parameters of each domain name there is such a thing as a name server (nameserver, name server, etc.). For each domain there should be at least two of them.
It is these lines that contain the address of the DNS server to which the user is redirected, and only then this DNS server tells the computer to which server (ip address) the given domain name is attached.
We denote the algorithm:
A browser on the computer → a request to the DNS server → receives a response in the form of an ip address → loads the site for the user in the browser from the server whose ip it received.
Why sometimes you need up to 72 hours for DNS records to take effect?
Since a DNS server can contain a large number of domain names, then, accordingly, there can be a great many requests for it per unit of time, and the performance of the server can suffer greatly from this. In order to solve this problem (and not to make a request to the DNS service every time you click on any link on the site) a DNS query caching was created. That is, when a computer (and Internet provider) receives data from a DNS server for a specific domain for the first time, it writes them to itself in the cache and the next time it no longer makes a request to the DNS server, it simply issues an ip address from its cache. This is justified, since in general, the name servers on the domain change very rarely, just like the IP address of the domain itself.
That is why it is necessary to wait some time for the domain to start pointing to the right place.
Recall that our name servers - ns1.shneider-host.ru ns2.shneider-host.ru
In order to bind the domain to our hosting, you need to register them in the settings of the domain name and wait up to 72 hours. Usually binding takes about 3-4 hours.
Yes, it is worth recalling that on the DNS server itself there must be an entry associated with your domain name. When you create a hosting, it is created automatically, so you should first arrange the hosting, and then register your servers on the domain.
For more : Domain names
Domain Names
What is a domain name?
A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses.
A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more.
The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. If someone types in www.yourdomain.com, it will go to your website and no one else's.
Brandable domain names
What is a domain?
As I mentioned above, the domain is the name for the site. Agree that it is more convenient to use ktonanovenkogo.ru, than the IP address 108.162.192.0. And besides, imagine the situation. You placed the site on the hosting server (what it is, see above) and got an IP address. But, moving to another hosting, ip will change, which will cause a catastrophe. But in the case of domain names this will not happen. Why?
The fact is that on the Internet there are thousands of DNS servers (domain name systems), in which it will be stated that the domain ktonanovenkogo.ru is available at ip address 108.162.192.0. If I move to another hosting, I’ll go to the domain name registrar panel (where I bought it), change something and prescribe in all Internet DNS servers that ktonanovenkogo.ru should be searched for at another ip address. Convenient, isn't it?
Convenient, but probably not yet clear. The main thing you need to understand is that the name for the site is a very important thing and it is for life (as a rule, although you can transfer the site to another domain if you wish, it is not just that). As you call a boat, so it will float. True, it is important not only the name but also the level of the domain, as well as the zone to which it belongs. Again, it is not clear? Well, let's go in order.
How does a domain name work?
Let's start with the basics. The domain record (site name) must include all levels of nesting of the domain (all zones into which it belongs) in order for it to be unique and not confusing. It is impossible, for example, to simply write “ktonanovenkogo” - you need to specify the domain zone to which this domen belongs - “ktonanovenkogo.ru”.
There are two basic rules for recording domain names:
Zones in which this domain belongs are listed from right to left.
Dots are used as separators.
It may look, for example, like this:
net.blog.ktonanovenkogo.ru
We get the fourth level domain net, which is part of the third level domain zone “blog”, which is included in the second level zone “ktonanovenkogo” belonging to the first level zone .ru. Bullshit, right? (my spouse checking errors in the article will confirm this with pleasure).
Domain names for sale
A domain name is more than the address of your site. This is a business idea, your identification mark, online company identification. Domain - the strongest marketing tool. Even one word of 5-6 letters that a domain name consists of can significantly influence the user's decision to visit the site or not even open it, add up the first impression of the brand and remain forever in the person’s memory.
That is why it is so important to come up with a unique, simple, easy and memorable domain name that can maximize the idea of your business and arouse the user's confidence and interest at first sight. In this article we will tell you how to choose a domain for a site, which tools are best to use in particular cases, and also specify the most important rules that every truly successful and effective domain must comply with.
Domain role in SEO promotion
Domain affects the effectiveness of SEO promotion. And this is no secret to anyone. Another issue is the choice of the domain name for the site, so that it brings results in SEO, and is correctly perceived and ranked by the search engine.
How to make a domain powerful website promotion tool?
The simplest and safest solution would be to use the brand name as a domain. Firstly, it helps to remember it to the consumer, and secondly, such a domain name is perfectly ranked by a search engine due to the method of navigation search. Navigation search is a way for a user to search for the name of a company or brand that he enters in the search box. In this case, the search engine creates a relationship between the request, domain and content. Therefore, even if the user enters the brand name with errors, the search engine will display exactly those links to the site that interest the consumer.
If you plan to promote your website using SEO, you can buy a domain in advance that has an excellent citation index and has recently been released. Such a domain will instantly provide your resource with a stream of clients. To check all the efficiency factors of the address, you need to use special services.
Brandable domain names for sale