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Updated by Stephan Marais on Nov 27, 2013
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Content Marketing & Outreach - Round-Up 07 Dec 2012

Content and curation are changing integrated digital marketing | Econsultancy

This is a quick post with some key takeaways from one of Econsultancy’s smaller conferences, Digital Shorts.

Alternative Power Sources for Out-of-Gas Content Marketers | Social Media Today

The question has become predictable: how do I continue to generate quality content? Yes, sir. When a marketing authority conducts a survey regarding today’s toughest challenges, you can expect to see a bar or pie chart indicating the need to create content is the marketing pain point of the year, decade, millennium.

12 Attributes of a Successful Content Curation Strategy | Heidi Cohen

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information. Here are 3 reasons you need content curation in your content marketing strategy and 12 attributes of a successful content curation strategy.

Social Media and Content Marketing | Predictions for 2013

There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013.

Beyond the Buzz: The True Power of Content Marketing #BlueGlassX

Kevin Gibbons of BlueGlass UK, and Hugo Guzman outline the long-term benefits of a powerful content marketing strategy.

The eBook is the Stud in Your Content Marketing Stable | Social Media Today

Content Marketing Institute and Marketing Profs collaborate annually to produce a heap of research findings they call “B2B Content Marketing Benchmarks, Budgets and Trends.” This year’s report just came out last month. (Presented on SlideShare here.)

How to Build a Large, Passionate Audience from Scratch With No Connections #BlueGlassX

Derek Halpern and Rob Woods share tactics and real life examples of how to build an audience from the ground up.

7 Ways to Master Buyer Personas Within Your Marketing

Learn how to create buyer personas and use them to make your marketing more successful in this guest post by HubSpot's Rebecca Corliss.

Better Content Marketing Titles | 10-Point Checklist

Before writing, promoting, and publishing your next book, eBook, or content marketing premium take a moment to make sure you've chosen the best possible title.

Understanding Google Author Rank & How to Use it in Content Marketing

What is Author Rank? How will it affect my Content? How do I build my Author Rank?Get all the answers in this extensive post on AuthorRank

A Powerful Content Tactic That Strikes a Chord with Your Audience

Learn a new content tactic that Barry Feldman calls "color commentary" to make your content more interesting and exciting to your readers.

YouTube: A Video Marketing Love Story (+Tips for Bootstrappers!)

Find out what happened when this Notre Dame graduate knew she wasn't cut out for cubicle life and pursued video marketing instead.

How to Use Google Reader to Quickly Find and Share Content

Learn how to use Google Reader to find the best content to share. After all, you should regularly share great content to maintain a strong social presence.

A Practical Marketers Guide to Writing for Conversion | Unbounce

If you wanna know what messages to put on your home page or landing page, and write great copy, swipe it from your visitors, customers and prospects.