Stephan Marais
This is a quick post with some key takeaways from one of Econsultancy’s smaller conferences, Digital Shorts.
The question has become predictable: how do I continue to generate quality content? Yes, sir. When a marketing authority conducts a survey regarding today’s toughest challenges, you can expect to see a bar or pie chart indicating the need to create content is the marketing pain point of the year, decade, millennium.
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information. Here are 3 reasons you need content curation in your content marketing strategy and 12 attributes of a successful content curation strategy.
There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013.
Kevin Gibbons of BlueGlass UK, and Hugo Guzman outline the long-term benefits of a powerful content marketing strategy.
Content Marketing Institute and Marketing Profs collaborate annually to produce a heap of research findings they call “B2B Content Marketing Benchmarks, Budgets and Trends.” This year’s report just came out last month. (Presented on SlideShare here.)
Derek Halpern and Rob Woods share tactics and real life examples of how to build an audience from the ground up.
Learn how to create buyer personas and use them to make your marketing more successful in this guest post by HubSpot's Rebecca Corliss.
Before writing, promoting, and publishing your next book, eBook, or content marketing premium take a moment to make sure you've chosen the best possible title.
What is Author Rank? How will it affect my Content? How do I build my Author Rank?Get all the answers in this extensive post on AuthorRank
Learn a new content tactic that Barry Feldman calls "color commentary" to make your content more interesting and exciting to your readers.
Find out what happened when this Notre Dame graduate knew she wasn't cut out for cubicle life and pursued video marketing instead.
Learn how to use Google Reader to find the best content to share. After all, you should regularly share great content to maintain a strong social presence.
If you wanna know what messages to put on your home page or landing page, and write great copy, swipe it from your visitors, customers and prospects.
