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Updated by Angela Daffron on May 28, 2014
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Must Read Social Media/Marketing Books

These are not affiliate links just books I think are great!

UnMarketing: Stop Marketing. Start Engaging: Scott Stratten

UnMarketing: Stop Marketing. Start Engaging [Scott Stratten] on Amazon.com. FREE super saver shipping on qualifying offers. Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox

The Book of Business Awesome / The Book of Business UnAwesome

The Book of Business Awesome / The Book of Business UnAwesome [Scott Stratten] on Amazon.com. FREE super saver shipping on qualifying offers. UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing

Crush It!: Why NOW Is the Time to Cash In on Your Passion: Gary Vaynerchuk

Crush It!: Why NOW Is the Time to Cash In on Your Passion [Gary Vaynerchuk] on Amazon.com. FREE super saver shipping on qualifying offers. Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition [Shama Kabani, Chris Brogan] on Amazon.com. FREE super saver shipping on qualifying offers. ALL NEW content on Google+, Facebook advertising, SEO, and more!Social media is a crucial tool for success in business today. People are already talking about your business using social media

The New Rules of Marketing & PR

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [David Meerman Scott] on Amazon.com. FREE super saver shipping on qualifying offers. David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization: Olivier Blanchard

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) [Olivier Blanchard] on Amazon.com. FREE super saver shipping on qualifying offers. “Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) [Ann Handley, C. C. Chapman] on Amazon.com. FREE super saver shipping on qualifying offers. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube

What the Plus!: Google+ for the Rest of Us

What the Plus!: Google+ for the Rest of Us [Guy Kawasaki] on Amazon.com. FREE super saver shipping on qualifying offers. Learn how to master Google+—the world's fastest-growing social-media service Attract followers. Engage enchanting people. Promote your brand. The former Chief Evangelist for Apple knows a superior product when he sees one

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (9781591841661): Seth Godin: Books

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. The old saying is wrong—winners do quit, and quitters do win. Every new project (or job

Internet Marketing 101: How Small Businesses Can Compete with the Big Guys

Small businesses often feel they are at a distinct disadvantage when competing against large
enterprises and their massive budgets. They simply don’t have the finances, experience,
and staff to compete on such a high level. This doesn’t have to be the case, though. There
are a number of great online opportunities, tools, and strategies that make it possible for
small businesses to stand up to, and compete with, the big guys.