Books for Community Managers

Word of Mouth Marketing: How Smart Companies Get People Talking [Andy Sernovitz, Guy Kawasaki, Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) [Ann Handley, C. C. Chapman] on Amazon.com. FREE super saver shipping on qualifying offers. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube

The Power of Habit: Why We Do What We Do in Life and Business [Charles Duhigg] on Amazon.com. FREE super saver shipping on qualifying offers. A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust [Chris Brogan, Julien Smith] on Amazon.com. FREE super saver shipping on qualifying offers. The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on Amazon.com. FREE super saver shipping on qualifying offers. Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs

How To Win Friends and Influence People [Dale Carnegie] on Amazon.com. FREE super saver shipping on qualifying offers. • One of the best known motivational books in history: Since it was released in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Carnegie’s first book is timeless and appeals equally to business audiences

Habit: The 95% of Behavior Marketers Ignore (paperback) [Neale Martin] on Amazon.com. FREE super saver shipping on qualifying offers. “The Samsung Instinct was designed to be habit forming. Inspired by pioneering work by Dr. Neale Martin

Online Community Management For Dummies (For Dummies (Computers)) [Deborah Ng] on Amazon.com. FREE super saver shipping on qualifying offers. Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage

The Tipping Point: How Little Things Can Make a Big Difference [Malcolm Gladwell] on Amazon.com. FREE super saver shipping on qualifying offers.

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time [Keith Ferrazzi, Tahl Raz] on Amazon.com. FREE super saver shipping on qualifying offers. Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social [Jay Baer, Amber Naslund] on Amazon.com. FREE super saver shipping on qualifying offers. The social web has changed the way we do business forever The future of your company is not in measured

Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities [Richard Millington] on Amazon.com. FREE super saver shipping on qualifying offers. Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science

The Art of Community: Building the New Age of Participation [Jono Bacon] on Amazon.com. FREE super saver shipping on qualifying offers. Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service

Building Successful Online Communities: Evidence-Based Social Design [Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen, Niki Kittur, Joseph Konstan, Yuqing Ren, John Riedl] on Amazon.com. FREE super saver shipping on qualifying offers. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook

Made to Stick: Why Some Ideas Survive and Others Die [Chip Heath, Dan Heath] on Amazon.com. FREE super saver shipping on qualifying offers. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends

Design to Thrive: Creating Social Networks and Online Communities that Last [Tharon Howard] on Amazon.com. FREE super saver shipping on qualifying offers. Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces

Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities [Sarah Robinson] on Amazon.com. FREE super saver shipping on qualifying offers. A practical, put-it-to-work-now guide for understanding, building and fostering a Fiercely Loyal community of clients

Michael Silverman, founder and CEO of Duo Consulting, has been building online communities for more than 15 years. A student of business for nearly 30 years, Michael has experience as an entrepreneur, executive, and innovator.Michael created his first community, RehabCentral.com, in 1997 before founding Duo Consulting.

Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, Co-Author Of Getting To Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly Labarre, Co-Author Of Mavericks At Work --This text refers to an alternate Paperback edition.

"Video games now have the dubious honour of having inspired their own management craze. Called 'gamification,' it aims to take principles from video games and apply them to serious tasks.

Friends with Benefits: A Social Media Marketing Handbook [Darren Barefoot, Julie Szabo] on Amazon.com. FREE super saver shipping on qualifying offers. The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web

Delivering Happiness: A Path to Profits, Passion, and Purpose; A Round Table Comic [Tony Hsieh, Rob Ten Pas] on Amazon.com. FREE super saver shipping on qualifying offers. In his first comic book, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads [Luke Sullivan, Sam Bennett] on Amazon.com. FREE super saver shipping on qualifying offers. The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students