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Updated by on May 01, 2019
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Mutual Funds is a mass market mutual funds investment platform. offers an easy way to transact in mutual funds along with scheme selection linked to investment objectives. | Mutual Funds For All is a mass market mutual funds investment platform. offers an easy way to transact in mutual funds along with scheme selection linked to investment objectives is a mass market mutual funds investment platform. offers an easy way to transact in mutual funds along with scheme selection linked to investment objectives. is an online platform (available on mobile app and web), which enables paperless transactions for all mutual funds available in India. operates through distributors who can expand their business with the help of the platform.

Distributors already dealing in mutual funds can expand their client base and reach with the help of

Distributors dealing in other financial products like insurance or retired bank managers and chartered accountants can start distributing mutual funds with zero investment.

Looking for a business opportunity? Become a Mutual Funds Distributor / Advisor with –

Who is a Mutual Funds Distributor / Advisor? Someone who helps an investor select the right mutual funds and facilitates the buying and selling in mutual funds for his customers. Who can become a Mutual Funds Distributor / Advisor?

Everything You Should Know About the KYC

What is KYC? KYC stands for Know Your Customer. It means that an investor is required to submit his/her identity details with the mutual fund companies. According to the Prevention of Money laundering Act, 2002 (PMLA), Asset Management Companies (AMCs) are required to formulate rules and implement a customer identification programme.

Invest in Liquid Funds for instant and smart liquidity! |

Have some surplus/idle funds in your savings account earning a petty interest of 3.5%? Transfer them NOW to Liquid Funds. Here's why Liquid funds invest in highly rated debt and money market instruments with a maturity of up to 91 days only, and offer returns in the range of 6-7% as compared to 3.5%.

Debt Mutual Funds: A perfect choice for conservative investors |

A common question in investor's mind: Interest on money lying in savings account is too low and if I park that money in a fixed deposit, return is not great there too plus there is no flexibility. What should I do?

The answer to this question for a conservative investor is “Invest in Debt Mutual Funds”.

Retirement mutual fund schemes with taxation benefits: A good alternative for traditional pension products |

Retirement planning no longer means investment in pension funds only; in fact, there are retirement mutual fund schemes that are specifically designed considering the long-term goal of retirement to ensure a stable flow of income post-retirement. How do Retirement mutual funds work? These funds invest in a mix of securities comprising of equity, equity related creates record of 1,118 SIPs in a single day | concluded the Maha Login Day on July 16 with huge success. The mass market online mutual funds platform created an enviable record of registering 1,118 SIPs in a single day with the average ticket size of SIPs at Rs. 5,000 per month per folio.

The company’s highly dedicated team including the channel partners present in various geographies remained instrumental in achieving this feat.

Have you saved enough for your child's future financial needs? |

Mutual Funds Plan for children is the answer to secure your kid’s financial future Every parent aspires to offer the best to their children – sound education, a decent lifestyle and most importantly, adequate financial security for them to pursue their dreams.

If you do not know everything about Dynamic Equity Funds then you should read this

Dynamic Equity Funds are the ones that allocate less to equities when market valuations seem expensive and increase allocation to equities when market valuations look cheap. How do Dynamic Equity Funds work? These funds have a mix of debt and equity in their portfolio.

Time to plan your tax saving is NOW! Invest in ELSS to save while you earn |

Saved money saves you at the time of crisis! Isn’t this a great ground to save as much tax as you can? While there are numerous ways you can save your tax including the traditional instruments like Public Provident Fund (PPF) and National Savings Certificate (NSC), it is the investment in Equity-Linked Savings Schemes.

5 important questions answered for a first-time mutual funds investor |

Here are a few quick FAQs for the first time mutual funds investor. How much should I invest? Identify your goals first; this will help you decide the amount you need to invest to achieve each goal. Should I invest in equity or debt schemes? It primarily depends on your investment objective, investment horizon and

What Everybody Ought to Know About the mutual funds with insurance cover

While mutual funds remain the best saving instrument, insurance ensures financial security at the time of crisis. When mutual funds come with the added insurance cover, it sounds like an icing on the cake. Let’s get into the details of mutual funds with insurance benefits and find out if it’s a wise choice or not!

Arbitrage Funds: Perfect to make most of the market volatility! |

What are Arbitrage Funds? Arbitrage Fund is a type of equity mutual fund that capitalizes on the mispricing between the cash/spot market and derivatives/futures market. In simple words, it refers to taking advantage of the difference in pricing in two markets at the same time. How does Arbitrage Fund work? This fund works on the

Corporate Bond Funds: Invest for regular and better returns than a Fixed Deposit |

What are Corporate Bond Funds? Corporate Bond Funds are the ones that invest in fixed income instruments issued by companies including bonds, debentures, commercial papers; each with unique risk profile and maturity. In simple words, businesses raise money by selling a certain number of shares of their business.

Take baby steps towards investment with Ultra Short-Term Funds |

What are Ultra Short-Term Funds? Ultra Short-Term Funds are the debt funds that invest in fixed income instruments that are mostly liquid and have short-term maturities. How do Ultra Short-Term Funds work? These funds primarily invest in instruments like commercial paper, treasury bills, certificate of deposit and corporate paper with average maturity of more than

If you do not know everything about the liquid funds then you should read this

What are Liquid Funds? In line with its name, a liquid fund is a debt market mutual fund scheme that ensures money is available in case of any contingency. How do Liquid Funds work? Liquid funds invest in debt and money market instruments with a maturity of up to 91 days only.

Here's all you should know about Systematic Investment Plan |

You dream of a secured financial future but cannot commit a large sum of money, SIP or Systematic Investment Plan is an answer. As the name suggests, Systematic Investment Plan is a smart and planned investment approach wherein you invest a small pre-fixed amount at regular intervals into specific mutual fund/funds.

Are you retirement ready? Invest right today for a safer tomorrow |

Future cannot be predicted but it can be planned! The very thought of retirement could be scary if the finances have not been planned right. Is it possible to plan finances for the future when there would be no income but the same or even more expenses?

Equity Savings Funds |

Suitable for lump-sum investments as replacement of longer term Fixed Deposits (one year and more). In current environment, it is difficult for investors to select the right avenue for investment, particularly lump-sum investments. On one side, interest rates on fixed deposits are at all-time low, and stock markets are making new highs on the other.

Systematic Transfer Plan: Here's all you would like to know along with the tax implications |

Looking to invest large amount at one-go in equity mutual funds? Experts advise to avoid large investment as lump-sum in the equity mutual funds. So, what’s the option? For the ones with funds to invest a big amount in mutual funds for long term and the will to strike a good balance between risk and

All about Dynamic Asset Allocation Funds and their tax implications |

As the very name suggests, the Dynamic Asset Allocation funds refer to the type of mutual funds that are dynamic in nature. Unlike the traditional asset allocation funds that invest in debt and equity in a pre-defined proportion regardless of market conditions, the Dynamic Asset Allocation funds are the ones that allocate funds in equity,

Are you an ARN Holder? Here's why you should become an Advisor/Distributor with

As an AMFI Registration Number (ARN) holder working as an Independent Financial Advisor (IFA), you must be dealing with a series of issues on a daily basis. Here are some of them: One man army: You have to solely deal with a lot of customers, their queries, endless paperwork and so on.

Fixed Maturity Plans (FMPs): A perfect choice for investors looking for steady returns!

What are Fixed Maturity Plans (FMPs) FMPs are close-ended debt funds with a specific tenure which means that an investor can invest only during the New Fund Offer (NFO) period. The period may range from one month to five years, but generally it is for around 3 years.

  • is a mass market mutual funds investment platform. is a paperless experience for the investors. The platform simplifies the process by categorizing funds as per broad investment objectives, and further curating schemes to provide a shortlist. The aim is to take away the complexity while ensuring objective investment process. After initial account creation, investors can transact in mutual funds in few simple steps. Post transaction, the platform helps in tracking the portfolio performance with timely alerts and notifications.

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