Conversion Optimisation - Round-Up 30 Nov 2012

Here’s a quick overview of the main points from Day One on how to ensure you site sells with every page and every click.

Today was day two of the Conversion Conference in London and it was another excellent line-up with great tips on user testing and gaining every last bit of value from a website.

Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web traffic reporting metrics, and focusing on business results.

Psychology, when used properly, can increase your conversions by interacting with your customers in a more intelligent, and almost subliminal way.