SEO & Inbound Marketing - Round-Up 30 Nov 2012

The impact of design on search is indisputable, Much of what Panda was designed to look at includes design-centric elements. The piece also explores the impact of design on mobile commerce and marketing.

A great list of International SEO FAQ’s with a bunch of super helpful tools to get it right.

Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization.

There are several popular online location service websites and apps that can make a big difference for your brick and mortar establishment’s online

In combination with Google’s social-local mash, reviews will become vital to keeping those business phones ringing. Local reviews are the future.

Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in search algorithms.

New approach to SEO in the Panda & Penguin Update Era. The new way to effectively approach on-page and off-page SEO.

Have you ever struggled with implementing new marketing and measurement tools on your website? For many people, deploying data collection “tags” (like conversion tracking, remarketing, audience reporting and analytics) can take weeks or months.

A few low hanging fruit in terms of quick wins for SEO’s and Online Marketers.

Bill Slawski revisits his previous post “Not All Anchor Text is Equal and other Co-Citation Observations”

A good collection of tools to analyse and test rich snippet mark-up for your own web properties. These tools also allow you to analyse what your competitors are doing with the mark-up.

Should you be optimising your pages for synonyms and how should this be done without being spammy?

A really nice overview of the architectural elements of your website and how to ensure your site structure is SEO friendly.

“Why don’t you stop chasing Google and focus on 'real' marketing?” It’s an honest question, and I think it’s a fair one. This article by Dr. Pete over at the SEOmoz Blog explains his view of the importance of understanding the algorithm for a well rounded marketing campaign.

In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged.