List Headline Image
Updated by Stephan Marais on Mar 14, 2013
15 items   1 followers   0 votes   146 views

SEO & Inbound Marketing - Round-Up 30 Nov 2012

Search and the hidden elements of design | Econsultancy

The impact of design on search is indisputable, Much of what Panda was designed to look at includes design-centric elements. The piece also explores the impact of design on mobile commerce and marketing.

7 International SEO Common Question & 7 Tools to Answer Them

A great list of International SEO FAQ’s with a bunch of super helpful tools to get it right.

Branded vs. Non-Branded SEM - Search Engine Watch (#SEW)

Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization.

Search Engine Optimization Tips for Google Places, Yelp and Other Popular Location Pages | Business 2 Community

There are several popular online location service websites and apps that can make a big difference for your brick and mortar establishment’s online

Google+ Local Reviews: 5 Tips for Serving Up Customers

In combination with Google’s social-local mash, reviews will become vital to keeping those business phones ringing. Local reviews are the future.

How Web Retailers Can Profit With Semantic SEO

Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in search algorithms.

[INFOGRAPHIC] The New Face of SEO: How SEO Has Changed

New approach to SEO in the Panda & Penguin Update Era. The new way to effectively approach on-page and off-page SEO.

Google Tag Manager: Video and Q&A - Inside AdWords

Have you ever struggled with implementing new marketing and measurement tools on your website? For many people, deploying data collection “tags” (like conversion tracking, remarketing, audience reporting and analytics) can take weeks or months.

Christmas Presents for Your Clients - Fruitcake & Quick Wins | distilled

A few low hanging fruit in terms of quick wins for SEO’s and Online Marketers.

Ranking Webpages Based upon Relationships Between Words (Google's Co-Occurrence Patent)

Bill Slawski revisits his previous post “Not All Anchor Text is Equal and other Co-Citation Observations”

Examining Real World Uses Of Rich Snippets & Markup

A good collection of tools to analyse and test rich snippet mark-up for your own web properties. These tools also allow you to analyse what your competitors are doing with the mark-up.

Matt Cutts On How Google Handles Keyword Synonyms | WebProNews

Should you be optimising your pages for synonyms and how should this be done without being spammy?

Nuts & Bolts Of SEO: Lesson One – Information Architecture And SEO | SMS

A really nice overview of the architectural elements of your website and how to ensure your site structure is SEO friendly.

Should We Chase The Algorithm? | SEOmoz

“Why don’t you stop chasing Google and focus on 'real' marketing?” It’s an honest question, and I think it’s a fair one. This article by Dr. Pete over at the SEOmoz Blog explains his view of the importance of understanding the algorithm for a well rounded marketing campaign.

10 SEO Truths of 2012 for Agencies & In-House Teams - Search Engine Watch (#SEW)

In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged.