Every brand needs to stress on points of interest related to the product or service and this is done by making shopping experiential for customers. More information and conviction can go a long way to influence buying decisions and this is where augmented reality comes in. AR Technology is connecting consumers to brands in ways that was never imagined possible earlier. It’s creative, innovative, and it works. It’s about fully engaging the potential consumer through apps on their handhelds. Read more here, How Augmented Reality Using in Retail Industry