List Headline Image
Updated by Jeffrey Vocell on Mar 18, 2013
 REPORT
Jeffrey Vocell Jeffrey Vocell
Owner
22 items   1 followers   0 votes   134 views

Mobile Marketing Stats

Listly by Jeffrey Vocell

1

U.S. consumers download average of 41 apps.

U.S. consumers download average of 41 apps.
2

5.1B people worldwide own mobile phones.

5.1B people worldwide own mobile phones.
3

51% of U.S. mobile phone owners, own a smartphone.

51% of U.S. mobile phone owners, own a smartphone.
4

85% of consumers use their phone while shopping in a store.

85% of consumers use their phone while shopping in a store.
5

The average tablet user is 34 years old, vs 30 for the average smartphone user.

The average tablet user is 34 years old, vs 30 for the average smartphone user.
6

In-app purchases will drive 41% of app revenue in 2016.

In-app purchases will drive 41% of app revenue in 2016.
7

Mobile technology will influence 29.4% to 33.7% of electronics and appliances sales in 2016, up from 8.3% in 2012.

Mobile technology will influence 29.4% to 33.7% of electronics and appliances sales in 2016, up from 8.3% in 2012.
8

40% of mobile clicks are accidental or fraudulent.

40% of mobile clicks are accidental or fraudulent.
9

69% of smartphone owners that scan ScanLife’s mobile QR codes are male.

69% of smartphone owners that scan ScanLife’s mobile QR codes are male.
10

Two-thirds of smartphone users (64%) want a site to load in less than 4 seconds.

Two-thirds of smartphone users (64%) want a site to load in less than 4 seconds.
11

74% of smartphone owners use their devices to check email.

74% of smartphone owners use their devices to check email.
12

18% of those who access the Internet via their cell phones say they do so because phones are simpler and more effective.

18% of those who access the Internet via their cell phones say they do so because phones are simpler and more effective.
13

Nearly 1 in 4 smartphone users in the U.S. now uses a tablet.

Nearly 1 in 4 smartphone users in the U.S. now uses a tablet.
14

The global mobile advertising market was $5.3B in 2011.

The global mobile advertising market was $5.3B in 2011.
15

94% of Australian, and 97% of Chinese smartphone owners use their devices to research products and services.

94% of Australian, and 97% of Chinese smartphone owners use their devices to research products and services.
16

64% of U.K. smartphone owners access the Internet on their devices at least once per day.

64% of U.K. smartphone owners access the Internet on their devices at least once per day.
17

iPhone owners account for 80% of the top 10% of the heaviest smartphone data users.

iPhone owners account for 80% of the top 10% of the heaviest smartphone data users.
18

Facebook had 604 million monthly active users who used Facebook mobile products as of September 30, 2012.

Facebook had 604 million monthly active users who used Facebook mobile products as of September 30, 2012.
19

56% of U.S. smartphone owners identified email as a primary mobile medium that led to purchase.

56% of U.S. smartphone owners identified email as a primary mobile medium that led to purchase.
20

70% of mobile searches result in action within 1 hour.

70% of mobile searches result in action within 1 hour.
21

Mobile Email Opens and Clicks Peak Around Meal Times

Mobile Email Opens and Clicks Peak Around Meal Times
22

49% of U.S. marketers plan to boost video ad spending in 2012, and 65% have larger mobile ad budgets.

49% of U.S. marketers plan to boost video ad spending in 2012, and 65% have larger mobile ad budgets.