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More info at https://useorca.com
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More info at https://useorca.com
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More info at https://useorca.com
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More info at https://useorca.com
What if I could trigger a social selling sequence on Linkedin through Typeform in exchange for something valuable? In this post, I'm going to show you how to do exactly that. We're going to set up a Zapier trigger with Typeform to automatically engage prospects who want to access to a guide, e-book, or just pretty much anything you can share that you think will attract them into your funnel.
More info at https://useorca.com
If you’re a B2B salesperson, you’ve got to be using social selling on LinkedIn to engage with your audience. With over 400 million users, there’s a ton of opportunity to generate new leads. But with the amount of noise on LinkedIn, how do you stand out from the crowd? How do you use LinkedIn as an alternative to cold email and other channels?
More info at https://useorca.com
What’s up, guys. I hope you enjoyed my last article on Triggering a social selling sequence when leads are added to your CRM.
This week, I am back with another social selling hack. And I promise you will love this one!
As you already know, I like coming up with these social selling growth hacks, experimenting with different sales enablement and marketing tools, etc… so this week I will be working with one of my all-time-favourites, Typeform.
Typeform helps you make super cool forms and surveys that you can share.
Here’s what I’m thinking? What if I could trigger a social selling sequence on Linkedin through Typeform in exchange for something valuable?
In this post, I’m going to show you how to do exactly that. We’re going to set up a Zapier trigger with Typeform to automatically engage prospects who want to access to a guide, e-book, or just pretty much anything you can share that you think will attract them into your funnel.
Warning: Make sure you are sharing something of value and not scamming them into your funnel because that’s just f’ed up and just really bad for your personal brand. If you want this to work, you’ve gotta give value to get value. If people can’t trust you, what makes you think they’ll trust your product or service?
The best sales tactic? Always Provide Value. It’s not ABC… it’s all about APV. That said, if you’re going to try this hack out, do it the right way or don’t do it at all.
Let’s get started. Here’s are the tools we’ll be using in this social selling hack:
Orca
Zapier
Typeform
Let the madness begin.
I will assume you already have a Typeforms account. If not, it’s free, so make one!
Make sure you have at least one form set up according to your needs and make sure that there is at least one Linkedin URL in your Typeform responses, so we can test the Zap.
Open up Typeform and go create your first form by clicking on New Typeform.
Now go ahead and pick the form that suits you the best. There are quite a lot of different forms, so I am sure everybody can find something. I will go ahead and choose Sign up Sheet.
Click Use this template and it will appear on your Dashboard. Open up new window automatically to help start editing it.
Now comes the fun part. Form building is hella fun, I can spend hours here on the look and feel!
An important note here while you create your form… Make sure you ask for the LinkedIn URL and make it a required field. Take a look at my super stellar form below:
When you are done editing and beautifying the form. Go ahead and click View. It will show you a preview of the form where you can spend 10 plus or minus 2 minutes admiring your masterpiece.
Test the form out by adding in your own information into the form — we need at least one Linkedin URL as a form response to test out the Zap.
Next, click on Share. You will find a link to your form that you can copy and share. Again, don’t forget to fill your form first so we have that Linkedin URL to test later.
Awesome, let’s move on to the next step and Connect Orca with Zapier.
To connect Orca with Zapier, open your dashboard and head on over to Preferences. Under Integrations, you see the Zapier integration.
Click on View integration on Zapier. A new window will open, login to accept the invite. If you don’t have a Zapier account, you’ll be prompted to create one.
Login to accept the invite. Get ready to create your first Zap with Orca.
Let’s head back to Orca and create a Zapier campaign.
Setup your sequence, publish and Click set up your Orca Zap.
Create this Zap and select Typeform from the list.
You have one option for a trigger here: social selling sequence will be triggered every time a new form is created. Save + Continue.
Next, connect your Typeforms account by entering your login credentials. Test. Save and continue.
On the next screen, you’ll see a list of forms, choose the one you want to use and Continue.
On the next screen, you’ll see a list of your completed forms, choose the form you want to test and Continue.
When you’re ready, move on to the next step to connect Orca with Typeform.
Choose Orca from the app list.
Then select Add Lead to Orca by Linkedin Profile URL. Save + Continue.
Select the account and campaign you’d like to push leads into.
Note: If you haven’t created a Zapier campaign in Orca, do so now. Otherwise, you won’t see anything in the drop-down menu.
Next, tell Orca where it can pull Linkedin URLs from the form.
On the next screen, test the Zap by clicking on Send Test to Orca. If the test was successful you will see your sample lead in pending verification status in the campaign details.
Click Finish and then turn on your Zap!
Once your Zap is live, you can start sharing your form.
Now whenever a new response is submitted through your form, it will automatically push leads into a social sequence in Orca.
By default, leads will be in pending verification status until Orca verifies that the Linkedin profile URLs is formatted properly. Once they are approved, they’ll be passed into the social selling sequence.
Whooo! Congrats, you’ve successfully set up a Zap to trigger social sequences in Orca through Typeform! Again, let me reiterate… make sure you are adding value.
Sales is about relationships. So if you’re going to do this hack, do it the right way.
As my pop would always say to me, “if you’re going to do something, do it right and do it well… or don’t do it all.”
That said, don’t half-ass this hack with garbage.
Source https://useorca.com/blog/blog/triggering-social-selling-sequence-with-typeform
Lead generation. Let’s talk about it.
But before we dive in, let’s set the record straight… What exactly is a lead?
Believe it or not, this term is misused all the time. So let’s take some time to define and understand what the word is actually referring to.
A lead is someone who has indicated interest in your company’s product or service in some way, shape, or form. The keyword to look at here is that they’ve indicated interest.
The term lead is often confused with prospects, and used interchangeably, even though they don’t mean the same thing.
A prospect is a potential customer, someone that has been qualified as fitting certain criteria:
fits your target marketer (sole/seniority, industry, and company size),
has the means (money) to buy, and
is authorized to make buying decisions
Prospects DO NOT have to have indicated interest in your product or service. They just need to meet the criteria above.
Straight? Dope, let’s move on.
What is lead generation?
Lead generation is the process of attracting and converting strangers and prospects into someone who’s indicated interest in your company’s product or service. There are two types of lead generation: Inbound and Outbound.
Lead magnet. Awesome illustration by Gustavo Zambelli. Check it his amazing illustrations on Dribbble.
We’re going to focus our attention on Outbound Lead Generation, but let’s take a few moments and understand the differences and similarities between the two, so you can determine which approach is best for you.
Fishing or Hunting
I like analogies. So that’s what I’m use here.
Inbound Lead Generation is a lot like fishing. You’re literally putting bait on a line, casting it out, and reeling it back in when you get a bite. Bait, in this context, is any material, information, incentives, etc. (content) that your prospects can follow back towards your company.
Seriously… what are the chances.
It is a process where you, the sales hacker or marketer, find unique ways to attract people to your business. Inbound lead generation is warmer than outbound lead generation, often referred to as cold outreach, because in an inbound scenario, it’s the prospect who chooses the type and timing of the interaction.
That doesn’t mean outbound lead generation sucks. Not at all…
Outbound Lead Generation is all about the hunt, and good hunters not only shoot well, but also track well. Tracking, in this context, is the ability to identify and decide if a target is worth the shot.
The key characteristics you’ll find any skilled huntsman:
Patience. You’ve got one shot… so you’ve gotta take your time, think, and decide when the moment is right.
Empathy. Great huntsmen respect the game, and they respect the kill… oops I meant close. It’s the circle of life baby!
Note: The hunters I’m referring to are the real hunters… you know the ones that actually aim? I’m not talking about shotgun hunters, spraying slugs, and hoping they get a kill.
If you’re a “shotgun” hunter… stop, you dumb fuck. You’re giving us real huntsmen a bad rep in a game that was once highly reputable.
No, I’m not going to apologize for my choice in words. Love it, hate it… I don’t give two 💩 in a bucket. I spit #truth… and you are a dumb fuck when you think it’s a good idea to mass blast people cold… disrupting their day-to-day.
Respect the game, or don’t fucking play.
Outbound marketing has gotten a lot of negative press in the last decade or so. Punch the term into Google and you’ll a million results filled with negative language like “interruption,” “in-your-face,” and “irrelevance.” Some posts even go so far as to proclaim its death.
Outbound is not dead.
If you think it’s dead, you’re dead wrong. Stop blaming the game, and take a real hard look at yourself because the #truth of the matter is… it’s you who’s been doing outbound all wrong.
Let’s correct that… put that dang shotgun down and pick up your big boy rifle. I’m going to show you how to aim and shoot.
Lieutenant Dan here gonna show you the way. Damn straight, U.S. Army veteran reporting in from the illest fighting force known to mankind. Boom boom!
Lead generation using intent signals… let’s talk about it.
Outbound lead gen is typically colder than inbound lead gen, and is often referred to as interruption marketing as opposed to permission marketing. You’re actually more familiar with this than you probably think. You’ve experienced these growth tactics in your daily routine — messages on signs, buses, billboards, and commercials…
Marketing is a contest for people’s attention. Let me show you how to warm up your cold outreach by using intent signals to generate leads.
The majority of lead lists are generated based on your definition of an ideal customer, such as industry, company size, job title, seniority, technology used, etc.
List building using intent signals allows you to generate leads based on what’s actually happening real-time. For example:
Recently funded Internet companies with more than 50 employees in US and with min 50,000 monthly web traffic.
OR
Blockchain companies in New York that are hiring for developers & have less than 100 employees.
OR
Recently launched mobile apps based companies that are hiring for software testers in India and headquartered in the United States.
OR
Companies spending money in digital marketing in London and have more than 100 employees and use Hotjar.
Lead generation with intent signals allows you to take your targeting to the next level, enabling you to go beyond just basic search filters that everyone else is using.
This approach allows you to get hyper targeted in your outreach messages, whether that’s through Linkedin automation with Orca, traditional email prospecting techniques, or both together as one in a multi-dimensional pipeline.
It’s a new day, and sales is changing… better lead gen, better prospecting tools. That said, we’re proud to announce our partnership and integration with EasyLeads.
EasyLeadz + Orca = Growth
Our top priority at Orca is to help you do sales better the right way.
Our direct integration with EasyLeadz allows you to generate leads based on intent signals so you can warm up your cold outreach with companies who are hiring for roles, using software, etc. complementary to your products/services.
Don’t get left behind… level up your skills, huntsman.
Ready? Checkout this guide to get setup and running with EasyLeadz + Orca integration.
Source https://useorca.com/blog/blog/intent-based-lead-generation
Welcome to Part Two of creating a campaign in Orca. In this video, we'll be creating a 5 touch sequence. We currently have three types of touches: profile vi... More info at https://useorca.com
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More info at https://useorca.com