Dayana D.
Instagram stories have over 400 MILLION daily users. They are easy to use, offer a lot of different features and can be very beneficial for every small business (and their Social Media presence).
Here are 17 reasons why you need them in your Social Media Strategy.
One of the ways to grow your business and reach many potential clients is using the location tag (geotag) on your Instagram stories. This will give your account a lot of exposure and help you reach many local people that might be interested in your business.
Hashtags are very easy to use! All you need to do is select the hashtag option, start typing and choose the perfect hashtag that describes your story (not your account). The more relevant the story is to the hashtag, the more views you will get.
You can use Instagram stories to connect with your community in various ways. One of them is to encourage your followers to answer a specific question that you have in mind.
Polls are very powerful because of the variety of questions you can ask. They are also a great indicator of how engaging your community is. For example, you can ask your audience for advice on which outfit you should wear, ask a rhetorical question or you can try to learn more about what they prefer.
From time to time it might feel good to take a break from Social Media. That’s why it’s great that you can stay active and relevant to your followers, without putting a lot of work into it, during your break.
Many companies are willing to pay a lot of money to get website traffic by promoting content throughout the different Social Media Platforms. But what if, there is another, free way to get ORGANIC traffic?
Yes, it turned out that using your website in an Instagram story can attract new organic visitors to your website. Find out more here.
Unlike regular posting, an Instagram story doesn’t require a specific time to post. Instead, it stays visible for one day, straight 24H, giving enough time for everyone to see it.
Storytelling can help the customer to intentionally forget that they are looking at a marketing picture/video and turn their emotional side. They are great to build an online personality for your company and connect with your followers.
Want to know the best approach?
Check it out here.
That’s another great way to communicate with your followers and answer some of their questions. Spending more time with your audience and giving them exclusive insights of what you do (it can be a review of your new products, exciting backstage details, product launch hype) is what will make them more connected to your brand and win their trust.
Your profile is your introduction. So you want to have a fully optimized profile to convert the visitor into your follower. One of the ways to offer more information about your company is using Instagram stories, and more specifically, highlights. With Highlights, you can save any story that you have posted before.
And here is why - every time you post a story, you appear at the top of your followers feed. This will make your profile picture recognizable, every time you post a story. But how many people will see you in their first position?
Collaboration is a well-known term (it means working together) that is wildly successful across various Social Media platforms and Instagram stories are no different. In fact, they are another great tool to grow your fan base.
Whether you are an online business with products or a singer announcing tour dates, Instagram stories are one of the most efficient ways to get your fans hyped about something new coming.
Make your followers laugh. Share something informative that your followers can use. Shout out the most amazing stories with your products. To summarize, use Instagram stories to relate and connect with your followers. Make them feel appreciated and they will return the favor.
To get the maximum of a Social Media Campaign, paid advertising should be considered as one of the main elements. When promoting a product, it is important to reach the audience you want, YOUR target group. The great news is that you can do it using Instagram stories.
People love getting free content. Using this trick to your Instagram story can have its success. It can be anything – a discount code, a template you can use, a link with a free Ebook, etc.
Similar to collaborations, takeovers can be great for exposing your profile and broadening your network. The way this works is by taking over another Instagrammer’s account for a day, 24-hour period.
