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Updated by Dayana D. on Oct 18, 2018
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Dayana D. Dayana D.
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How Instagram stories can help your small business?

Instagram stories have over 400 MILLION daily users. They are easy to use, offer a lot of different features and can be very beneficial for every small business (and their Social Media presence).

Here are 17 reasons why you need them in your Social Media Strategy.

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#1 With location tag you can get a lot of local visibility and reach HUNDREDS of people for free.

#1 With location tag you can get a lot of local visibility and reach HUNDREDS of people for free.

One of the ways to grow your business and reach many potential clients is using the location tag (geotag) on your Instagram stories. This will give your account a lot of exposure and help you reach many local people that might be interested in your business.

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#2 The good old hashtags

#2 The good old hashtags

Hashtags are very easy to use! All you need to do is select the hashtag option, start typing and choose the perfect hashtag that describes your story (not your account). The more relevant the story is to the hashtag, the more views you will get.

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#3 You can interact with your audience

#3 You can interact with your audience

You can use Instagram stories to connect with your community in various ways. One of them is to encourage your followers to answer a specific question that you have in mind.

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#4 You can receive a PRICELESS feedback directly from your followers

#4 You can receive a PRICELESS feedback directly from your followers

Polls are very powerful because of the variety of questions you can ask. They are also a great indicator of how engaging your community is. For example, you can ask your audience for advice on which outfit you should wear, ask a rhetorical question or you can try to learn more about what they prefer.

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#5 You can reshare Instagram stories and reshare posts on stories now

#5 You can reshare Instagram stories and reshare posts on stories now

From time to time it might feel good to take a break from Social Media. That’s why it’s great that you can stay active and relevant to your followers, without putting a lot of work into it, during your break.

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#6 Looking for more organic website traffic? Instagram stories can help you with that!

#6 Looking for more organic website traffic? Instagram stories can help you with that!

Many companies are willing to pay a lot of money to get website traffic by promoting content throughout the different Social Media Platforms. But what if, there is another, free way to get ORGANIC traffic?

Yes, it turned out that using your website in an Instagram story can attract new organic visitors to your website. Find out more here.

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#7 There is NO such thing as the perfect timing

#7 There is NO such thing as the perfect timing

Unlike regular posting, an Instagram story doesn’t require a specific time to post. Instead, it stays visible for one day, straight 24H, giving enough time for everyone to see it.

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#8 Use your Instagram story to tell one!

#8 Use your Instagram story to tell one!

Storytelling can help the customer to intentionally forget that they are looking at a marketing picture/video and turn their emotional side. They are great to build an online personality for your company and connect with your followers.

Want to know the best approach?
Check it out here.

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#9 Get your followers interested in YOUR activities by going Live.

#9 Get your followers interested in YOUR activities by going Live.

That’s another great way to communicate with your followers and answer some of their questions. Spending more time with your audience and giving them exclusive insights of what you do (it can be a review of your new products, exciting backstage details, product launch hype) is what will make them more connected to your brand and win their trust.

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#10 Don’t know me? Check my highlights!

#10 Don’t know me? Check my highlights!

Your profile is your introduction. So you want to have a fully optimized profile to convert the visitor into your follower. One of the ways to offer more information about your company is using Instagram stories, and more specifically, highlights. With Highlights, you can save any story that you have posted before.

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#11 Instagram stories can make your profile recognizable

#11 Instagram stories can make your profile recognizable

And here is why - every time you post a story, you appear at the top of your followers feed. This will make your profile picture recognizable, every time you post a story. But how many people will see you in their first position?

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#12 Collaborate with influencers and shout out people you work with on Instagram

#12 Collaborate with influencers and shout out people you work with on Instagram

Collaboration is a well-known term (it means working together) that is wildly successful across various Social Media platforms and Instagram stories are no different. In fact, they are another great tool to grow your fan base.

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#13 Get your followers HYPED before launching your products.

#13 Get your followers HYPED before launching your products.

Whether you are an online business with products or a singer announcing tour dates, Instagram stories are one of the most efficient ways to get your fans hyped about something new coming.

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#14 Be Relatable

#14 Be Relatable

Make your followers laugh. Share something informative that your followers can use. Shout out the most amazing stories with your products. To summarize, use Instagram stories to relate and connect with your followers. Make them feel appreciated and they will return the favor.

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#15 Promote your Instagram story via Ads

#15 Promote your Instagram story via Ads

To get the maximum of a Social Media Campaign, paid advertising should be considered as one of the main elements. When promoting a product, it is important to reach the audience you want, YOUR target group. The great news is that you can do it using Instagram stories.

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#16 Use your Instagram story to offer FREE stuff/content to your group of followers

#16 Use your Instagram story to offer FREE stuff/content to your group of followers

People love getting free content. Using this trick to your Instagram story can have its success. It can be anything – a discount code, a template you can use, a link with a free Ebook, etc.

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#17 Do a takeover

#17 Do a takeover

Similar to collaborations, takeovers can be great for exposing your profile and broadening your network. The way this works is by taking over another Instagrammer’s account for a day, 24-hour period.