GYGZY - MOVING YOUR BUSINESS TO THE NEXT LEVEL

How to pick a brandable domain your audience will remember
You need a .com domain name. Most of your customers will expect this. But that’s not enough. You need a brandable domain name that stands out from your competition, is good for your branding, and will help you grow your business.

A lot rests on the shoulders of your catchy domains. It’s one of the most important early aspects of your business. Sure, you can build from any domain name, but the right one will make it much easier to grow your blog or business.

Where do you start? Here are the top tips on picking the right .com domain name, whatever your business.

Start by Thinking About the Typing
How easy is your domain name to type or say? Will someone look at it and see two different words or phrases in there? Could the incorrect phrase be embarrassing?

Look at your potential brandable domain names—every single idea you have. If there’s anything different to type or say, you want to cross them off your list. They are definitely not right for you.

The last thing you want is to constantly have to spell out the domain name. This makes it memorable but for the wrong reasons. A memorable domain name because it’s catchy and easy is essential, as it instantly gives your branding a boost.

If you’re using a phrase or slogan for your business, think about the time it takes to type and spelling issues. Keep your phrases to the point, as short domain names are always easier to type.

For more info at : https://gygzy.com/

Starting Your Own eCommerce Website
You’ve decided you want to start your own eCommerce website. You have your domain name ideas thanks to a website name generator or brandable domain name reseller and now you need to put everything together. Before you just set up your website, you need to find a content management system that works for you.

There are three content management systems that people usually choose: Wix, Shopify, and WordPress. Each has its own pros and cons and offer different benefits for eCommerce shop owners. Here’s a look at the three different systems to help you choose the right one for you.

WordPress Remains the Best Content Management System for Most
When it comes to building websites, the majority of people will tell you to work with WordPress. It is the most superior of the lot, especially when you invest in your own hosting and have your short domains bought and ready to use. You can now get a web host that supports the use of WordPress, whereas the others aren’t supported as much.

The cost of getting your own host and using WordPress is also cheaper than Wix and Shopify. This will allow you to spend the money elsewhere within your business.

A major benefit is the mobile responsiveness. You will need to choose the right theme, but the site is geared towards mobile devices. This will increase your chances of getting people to buy through your site, as many will browse with their phones or tablets now. When looking at themes, they will show you the way your site will look on all types of devices to know if they’re right for you.
For more info at : https://gygzy.com/

Stand out among your competition
Your business needs a brand. There’s no ifs or buts about it. Think about some of the most popular businesses out there. You will recognize them from their logos, slogans, and colors right away. When people see your logo and colors, they need to know it’s you. This is your online brand. Here’s a look at some top tips for branding your online business, from logo to the best brandable business names.

Know the Views of Your Audience
Your brand isn’t what you view yourself or your business as. The branding needs to connect with your audience, so you need to find out what your target audience views you as. Don’t just ask close friends or relatives. While they can help initially, they’re not necessarily your ideal client. You need to narrow down your target audience, find where they are, and ask them directly. Questionnaires and focus groups are an excellent place to start, although people will want something in return to help with this. You can also find out through research. Put in your business name in a search engine and see what comes up. People will leave reviews on social media or their own blogs giving you an idea of who and what they see you as. A business coach could also take a look at your site and share what they think an ideal client will view you as. Once you have an idea of what others see you as, you can create a brand around that. Think about catchy domains and slogans that work for that branding.
For more info at : https://gygzy.com/

SEO Website Optimization
Your website must be optimized for the search engines. This process is known as SEO, and is essential regardless of the search engine your audience will use to find you. There have been many changes to SEO over recent years, so you need to make sure you follow the best techniques to get noticed in the long term. This all starts with brandable domain names.

Avoid the Black Hat Techniques
A lot of companies and individuals will share the techniques that are known as “black hat” for SEO. This is something to avoid completely. Black hat techniques will initially get you noticed, but you’re gaming the system. The minute the search engines notice or change the algorithms, the minute your traffic will stop.

“White hat” techniques will help with sustainability. They start with catchy domains that tell your target audience you’re perfect for them. These domain names also tell the search engines that you’re relevant and useful right away.

But it’s more than just coming up with a great domain name. Your whole website needs to be optimized.

Start from the Very Beginning
Many people will set up a website and then work on the SEO at a later date. This isn’t the way you want to do it. Your SEO website optimization starts from the very beginning. Do it early so you reduce the amount of work you have to do in the future. Start early to get your target audience to your site right away.

The best way to do that is to start with a brandable domain name and business name. Think about the user experience on your website, setting up the site with clear menus, easy to read text, and content that is valuable to your target audience.

To be able to do all this, you need to consider who your target audience is. Create a persona, who becomes that one person you think about when making changes to your website or creating any content.

You can have two or three personas. They are all your target audiences, detailing their likes, dislikes, and needs from your website.

When you create a good user experience from the beginning, you lower your bounce rate. This is when people come to your site and then immediately click the back button. A poor user experience leads to a high bounce rate, telling search engines that you’re not relevant or good enough for the real humans. The search engines will lower your rank, meaning fewer people will find you.

A good user experience means people are more likely to click other links and they can even sign up to your newsletter. This tells search engines that you’re valuable for humans, so your ranking in the results will increase.

Research the Keywords
There’s no point just guessing the types of keywords and phrases people will use. It’s essential for all webmasters and business owners to do research. You can do this relatively easily, but it does take time. The time element means a lot of business owners outsource the task or hire employees specifically to do it.

Researching the keywords will help you find out more about your competitors. You can learn the types of keywords your competitors are targeting vs. the ones that your target audience is using. You may be surprised to find out a keyword phrase has a high search rate but low competition.

Low competition keywords are excellent for ranking. There are fewer websites using them, but people looking for content involving them. You’ll find it easier to rank higher in the search engines, helping you to reach out to the individuals quickly and effectively. You will still need a good user experience and good content to keep people on site, but you’ll find it easier to get them there.

Higher competition keywords aren’t impossible to rank with, but you will find it harder. This is where the catchy and short domain names are important. They help with the initial stages to start ranking against your competition.

Do the keyword research before you create your domain name. You can then find out if there are terms that you can use within your domain.

For example, say you’re a baking business operating under your own name. People aren’t going to search for your name. They’re going to search for “baking” and the location or something like “cakes” and a location. You want to include these types of phrases in your domain name to help with your individual branding and SEO.

Staying on Top of Algorithm Changes
Search engines change their algorithms regularly. Google was the first, but now many others are following suit. They want to create the best possible experience for the searchers. As a website owner, you’re not their ideal client; the searchers are.

So, you need to stay on top of all the algorithm changes. The search engines don’t want webmasters about these changes. They don’t even always share what the changes are. It’s up to you to keep an eye out for changes to your page rank and how your competition is affected. You need to look out for SEO experts sharing updates to algorithms.

This is another time consuming elements to SEO website optimization. Many business owners will outsource all SEO to help free up their own time to work on other important areas of business.

For more info at : https://gygzy.com/[enter link description here](https://gygzy.com/)

There are so many things to consider when starting a new business: Location, staffing, advertising, legal, office supplies, sales, accounting… And it all has to fit within the confines of a lean start-up budget. People usually stick to the bare essentials when starting a new business, and that often means forgoing investing in a domain name early-on. While this works out for some companies, it can be a costly mistake for others. As business continues to move toward the web and the establishment of an online presence becomes more important than ever, domain names have become one of the most valuable early assets a company can acquire. If you’re still not convinced, here are 5 reasons why buying a brandable business domain gives you a head start.

1. They Feel Right
   If you want to establish yourself quickly and give your company a sense of legitimacy, purchasing the right brandable domain name makes your company look and sound the part. A name that is original, thoughtful, catchy, and unique helps your company pass the “sniff test” among your target audience. Settling for a domain name based solely upon what is available for free or cheap can leave you with a cumbersome name; one that needs further explaining or spelling out loud. Going cheap on a domain name can sometimes communicate the wrong message, allowing customers to fixate on the name itself and wonder why you didn’t choose a better one. A good domain name should make customers feel as though the company should already exist, exuding a sense of familiarity. It should fit like an old shoe, allowing customers to move on to your product and message.

2. They Help Avoid Confusion
   Perhaps you’ve heard something like this on the TV or radio before: “Quikhomemortgages.net. That’s quik without the c. That’s q-u-i-k home mortgages…” The company may have a great product, great website, great prices, and great customer service, but now they’ve spent about a third of a 15-second spot repeating and spelling out their name and hoping that you’ll remember it hours later at your computer. A good brandable domain name should be clear and simple, helping audiences hear or see it right the first time and recall it when they need it. This is especially important for new companies starting with little to no familiarity or brand equity amongst its target audience as the potential for enhanced recall makes for a much more efficient and cost-effective marketing strategy.

3. They Help You Stand Out
   A great domain name should be unique and clever enough to create a clear line of separation from your company and its competitors. Choosing a name solely based on your personal name, location, or some arbitrary combination of words means you’re losing out on the opportunity to communicate a clear line of delineation around your company and its unique approach to the delivery of products and services. For example, if you were starting a company which delivers bi-weekly protein powder and supplements and you happened to be located in Sarasota. You could choose a name like westfloridanutrition.com and find that it’s available, but you’re losing out on the opportunity to communicate what is unique about your company. You are in essence burying the lead. In this case you would do much better to choose a name which reflects the ease of your delivery service, the variety of products the customer will experience, or the unique subscription service approach that your company offers. This may require an invented name which evokes images of these qualities when heard or read. If such a name is available online, its worth considering the value of a unique, brandable name when considering the price.

4. They Will Create a Clarity, Focus, and Direction
   Just like with branding in and of itself, a brandable domain name can allows your company to assume an identity and all of the clarity and focus that comes with it. In the early stages of a company, this identity can be extremely refreshing and liberating, as it allows the organization to coalesce around this new name and imagery. Knowing who you are helps the organization run more smoothly as it can provide a point of reference and guidance for day-to-day operations and decision-making. Once you’ve acquired your domain name and any logo and color scheme that may come with it, you are free to move on to other pressing tasks. Choosing a brandable domain and logo early-on allows you to quickly establish a brand presence, because your brand will be seen on all of your promotional materials, business cards, stationary, and email correspondence.

5. It Will Help You Avoid Legal Issues
   Choosing a name that hasn’t been used in one facet or another by any other company in any similar industry, or which could be misconstrued as such can be a real pain. What’s especially painful is the legal ramifications of possible copyright infringement. While you may think the name you came up with sounds awesome, it’s likely that someone somewhere in the world thought the same thing. That’s why it’s so difficult now more than ever to choose a name which isn’t already in use. Rather than settle for a sub-par name or risk the enormous costs of rebranding later down the road after being served a cease and desist letter, purchasing a brandable domain name may be your best bet. After-all, someone has already done the work of sifting, sorting, and vetting these brand names to ensure their availability and originality. Branding a company starting with the domain name first typically ensures that the name is available across the board and is fair game. It also means you’ll likely have access to the corresponding social media handles as well.

For more info at : https://gygzy.com/

For more info at https://gygzy.com/

For more info at https://gygzy.com/

For more info at https://gygzy.com/

For more info at https://gygzy.com/

For more info at https://gygzy.com/

For more info at https://gygzy.com/

for more info at https://gygzy.com/

For more info at https://gygzy.com/

For more info at https://gygzy.com/

For more info at https://gygzy.com/