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Updated by Vicky Robertson on Dec 28, 2015
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SEM Tools

Collection of tools I use for SEM/SEO, can you recommend any more?

Siteoscope | Rank Checker, SEO Software & Social Analytics Tool

Siteoscope is an all-in-one tool that lets you keep track of various aspects of your website’s online marketing presence. The beautifully designed dashboard shows everything from keyword rankings to social media statistics to website health.

SEO Software. Simplified. | SEOmoz

SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to everyone.

Google AdWords Editor

AdWords Editor is a free Google application for managing your ad campaigns.

Screaming Frog SEO Spider Tool & Crawler Software | Screaming Frog

The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective.

Social Media Management Dashboard - HootSuite

Enhance your social media management with HootSuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Bing Ads Editor- Manage Your Accounts from Your Desktop

Download the free Bing Ads Editor program to manage your Bing Ads accounts. Work offline, directly from your desktop, to make revisions to ads, ad groups, and keywords. The editing features, automatic performance alerts, and familiar Office user interface make campaign management quick and easy.

Google Analytics Official Website - Web Analytics & Reporting – Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

URL Builder - Analytics Help

Google Analytics URL Builder
Use this tool to create URLs for your custom campaigns.

The Free Keyword Tool from WordStream - Free Keywords for SEO, AdWords, & Blogging

The Free Keyword Tool is continuously updating a database of over a billion of the world's most popular keywords, aggregating over a trillion unique searches.

Positionly

SEO Software that tracks search engine rankings, analyze competitors and check backlinks with simplicity by Positionly

ReportGarden

ReportGarden helps Digital Marketing Agencies generate performance and analysis reports for their clients. You don't have to download excel sheets and try to make them look pretty for your reports. ReportGarden helps you generate visualizations from your adwords, bing and analytics data. It also offers deep filtering and segmentation so that you can show the data that you want to.