Facebook has a new tool that measures the effective potential of an ad, it is also called Creative Compass as it predicts the potential effectiveness of ads. Creative Compass is designed to better measure the impact of ad creatives as it will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact.
Google is already showing dataset rich results, as datasets are easier to find when you provide supporting information such as their name, description, creator and distribution formats as structured data. It may begin showing more as publishers add the schema.org markup. Ranking datasets are different from ranking Web pages as it is understanding what datasets are and how to rank them is important because it can become a new source of traffic.
Website Traffic is Down because of Mobile Paradigm Affects Traffic, Change in Consumer Habits, Indexing Issues, Non-Secure Website, and Hacking.
The one of the most interesting Google Easter Eggs compiled in one comprehensive big list is as Google is also well-known for its lighter side, including things like whimsical logos, April fools' gags and more.
Voice search vs. conversational AI is virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning. When you think about voice search, it's actually not that revolutionary as many are projecting vocal search as the next big thing.
Within the research marketing space, much has been said about the vocal search is pretty awesome and amazing. However, voice search is just a mode in which people are engaging with search engines as the AI-based technology of natural language processing that enables voice search.
Testing your ads is a good thing. If the testing on the wrong things and tweaking your campaigns based on flawed conclusions.
First of all, go to Google and search for [navigate] or [navigation] or [directions] or something similar and you will get a direct answer/one box result at the top asking you “where do you want to go?”
Google will show you a map of the trip, as well as a link to Google Maps for driving directions.
Structured data is on-page markup that enables search engines to better understand the information currently on your business’s web page, and then use this information to improve our business’s search results listings. Structured Data Helper also provides microdata markup for easily incorporating into our website.
Google has added a “book” or “schedule” button to among the local results within the local pack in an internet search.
If you search for [barber nyc] on desktop or cellular and also you see the Epic Barber Shop listing, you will notice a button that reads either “book” or “schedule.”
Contentder, an Australia based software company, released an all-in-one solution for easy website development and digital marketing. Contentder claims that the major ...
