You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it. While social is a great way to promote content to followers, your best shot at bringing in brand new but highly qualified prospects looking for your exact subject is through organic search. Fortunately, Google allows—in fact, requires—webpages to provide a short piece of text called a meta description that let’s readers know what your article is about. This space is your best opportunity to get your content read.