5 Tips for Creating Marketing Content for Your Restaurant

Most bloggers and influencers, and quite a few customers these days are looking for dishes that are ‘grammable’ – in other words, beautifully plated and worthy of photographing and uploading as User Generated Content to their Social Media channels.

Taking the time to make your dishes look that extra bit special will not only appeal to those taking photos, but will entice customers to order when they see what's available.

It is worth noting, that the phrase ‘Instagramable’ whilst mainly applying to Instagram, doesn’t mean that the content won’t be shared on other sites too.

Create a sense of familiarity and community by introducing your team to the world.

You could create a profile page with a photo and a little about each, you may decide to do a series of staff interviews, or create a small video which walks you through the venue, introducing the team as you go. You may even decide to ascribe a hashtag to each member so customers can engage specifically on social media, allowing for a more personal experience and targeted feedback.

The more your customers feel they know about you, the more of an emotional connection they can build - and the more likely it is that they'll remember you when it comes to choosing their dining experience.

If you have specials or events on, create a dedicated space on your channels to keep updated with relevant information.

Let people know that you have a promotion or special menu on. You should be making sure to include who it is for, what they should be expecting to pay, any dietary restrictions, where the venue is, accessibility, etc.

The more you can put out, the better informed your audience will be – and the more likely they will remember your establishment and feel excited to dine with you.

If you have a particular cooking style or technique that sets you apart, special events coming up, or something else that you think your audience will find interesting – write a blog about it.

Blogs allow you to use words and images to create a world that draws your audience in - create content that evokes an emotional response and engages the senses - make your guests want to become paying customers.

If you’re updating or adding items to your menu, changing your opening times, offering a new delivery service, or doing something that is going to directly impact your customer - and potentially influence their decision to eat at your restaurant, you need to let them know in advance.

Otherwise it could negatively impact your reputation with them, and anyone else they decide to inform.