GamificationCo Summit
Nominate and/or vote for the Greatest Impact using Engagement Techniques from 2012. Engagement techniques are defined as the use of loyalty, gamification, and/or behavioral science in the form of programs, apps, projects, deals, campaigns, and companies. The top voted example in each category will earn one (1) vote in the judged awards. The winners of each category will be announced at GSummit SF 2013 this April 16-18 in San Francisco. Register now at gsummit.com w/ discount code GAWARDS13 (Save $150)
Spanish bank BBVA Spain has showed the world one more time why it is considered one of the best companies at marketing 2.0. They have successfully launched the BBVA Game, a gamified platform to incentivize clients to use their web services. At first glance it looks like a typical points, badges, and leaderboard system. But soon enough you’ll find that there’s more to it, because BBVA has created a virtual economy around the point system.
BBVA Game:
http://bbva.es/game
https://www.youtube.com/watch?feature=player_embedded&v=lNgB-wAd3SA
Coursera and Kevin Werbach (Associate Professor of Legal Studies at The Wharton School, University of Pennsylvania) teamed up to offer a free online Gamification course that attracted over 80,000 people--8,620 passed the course!
Pathways for Learning, Anywhere anytime - a Network for Educators is an Australian National project to build an educational community of practice as an agent for change in the use of information and communication technology in education. The game layer based in the Hero's Journey in 8 fun levels now has 6,000 players. Each level of the game layer links together individual and community activity with officially accredited and collective and social tasks as part of professional identity building and accountability to professional learning/development. See presentation http://tinyurl.com/a9azru3
Capgemini, the global strategy and transformation consulting organization of the Capgemini Group, announced that it has selected Badgeville as a strategic partner to leverage innovative gamification techniques to accelerate digital transformation in major organizations by engaging, rewarding, and motivating employees and customers.
Cor engages employees in their health and helps companies measure the impact and value of their wellness programs. Employees can compete in company-wide fitness challenges, as well as create their own challenges to play amongst colleagues.
My Rewards gives fans of NFL.com a chance to interact and earn achievements, badges and rewards.
Deloitte employed The Behavior Platform by Badgeville to embed powerful Game Mechanics within their digital executive training program to drive users to consume more educational content as well as stick with their learning goals. The result: +47% increase in user retention & quicker course completion.
Gamified online technology for solving actual life issues through the implementing of creative gaming tasks under the guidance of game moderator (couch). The brainstorming tasks based on the pieces of arts by variety of styles, streams and periods supplement this personal growth instrument with pleasant and helpful diversity, and related social community makes users having fun helping each other’s with identifying true calls and issues
