GamificationCo Summit
Nominate and/or vote for the Best Use of Engagement Techniques in Consumer Facing Applications from 2012. Engagement techniques are defined as the use of loyalty, gamification, and/or behavioral science in the form of programs, apps, projects, campaigns, and companies. The top voted example in each category will earn one (1) vote in the judged awards. The winners of each category will be announced at GSummit SF 2013 this April 16-18 in San Francisco. Register now at gsummit.com w/ discount code GAWARDS13
Spanish bank BBVA Spain has showed the world one more time why it is considered one of the best companies at marketing 2.0. They have successfully launched the BBVA Game, a gamified platform to incentivize clients to use their web services. At first glance it looks like a typical points, badges, and leaderboard system. But soon enough you’ll find that there’s more to it, because BBVA has created a virtual economy around the point system.
BBVA Game:
http://bbva.es/game
https://www.youtube.com/watch?feature=player_embedded&v=lNgB-wAd3SA
NFL Fan Rewards is a fun free program that allows you to earn great rewards! Simply visit NFL.com, explore the site, and complete step-by-step challenges to earn: Coins redeemable for prizes in the Rewards Store, Points used to determine your status level and position on the leaderboard, and Badges unlocked for completing certain tasks.
B Connected Social is the first comprehensive social gaming platform linked to a casino industry loyalty program. B Connected Social rewards customers for using the B Connected Online web site, the B Connected Mobile App, or sharing offers and events on their favorite social networks, such as Facebook and Twitter. Customers earn B Connected Social points through these activities, which can be used to enter prize giveaways for trips, iPads, slot dollars, gift cards and more. Along the way, users unlock badges for various achievements that can be shared with their friends as they earn Social Points for their online and social activities. They can compete with other B Connected Social members, and monitor their progress on leaderboards available on the B Connected Online website.
The MTV European Music Awards (EMAs) and Bunchball worked on a MegaFan competition focused on engaging fans in advance of the 2012 MTV EMA Awards. The program encouraged fans to watch videos, view celebrity flip books and photos and vote for their favorite artists and award categories. The grand prize for users with the most social influence points (earned by liking or sharing content on Facebook and Twitter) was a trip for two to the MTV EMAs in Frankfurt, Germany. With this gamification strategy, the MTV EMAs built their biggest audience to date.
Mattel, the world’s largest toy company, enlisted Bunchball’s game mechanics to encourage engagement and return visits via the launch of a brand new website, Barbie’s Life in a Dreamhouse, in 22 languages aimed at kids 13 and under. Using points, levels, challenges, trophies, leaderboards and much more, Mattel introduced a meta-game that offered girls an innovative digital experience and engaging activities that mirrored the site structure of popular reality show websites. http://dreamhouse.barbie.com/en-US
Kraft Canada’s First Taste community is a place for foodies to connect and engage with each other. Users register and, through Bunchball’s game mechanics, begin earning rewards by interacting, sharing and discovering other foodies and their recipes. Rewards come in the form of Kraft coupons, recipes and access to exclusive content. The First Taste Canada community is a unique case of gamification being integrated into an exclusive foodie community.
ION Media Networks, an independent television company serving more than 100 million U.S. homes, gamified their site with help from Bunchball. With the goal to increase registrations, time on site, repeat visits, consumption and sharing of content, ION Media developed challenges specific to increasing sweepstakes/contest entries throughout the year. Users earned points and badges for registration, exploring the site, marking favorite shows, episodes or series as favorites and commenting and sharing about shows on social networks. By earning points and recognition, users got the chance to win real world prizes, which encouraged engagement throughout the year.
Bell Media’s MuchMusic is a leading television network in Canada. The network airs music videos as well as popular shows Degrassi, Gossip Girl, Vampire Diaries, and more. MuchMusic introduced MuchCloser, a gamification program powered by Badgeville, to channel fan loyalty into higher audience participation across all platforms.
Ask.com is a top 10 US Internet site with more than 100 million monthly users globally. Their Q&A community helps curate an experience that surfaces actual answers through search, opinions from a community of real people, and topic authorities to offer a 360 view on any question. To increase engagement, Ask applied Badgeville's Social Mechanics on top of the Ask.com Community, delivering social features that power other leading social sites like Facebook and Twitter.
Autodesk is a market leader in 3D design, engineering and entertainment software, including AutoCAD, Autodesk Revit, and Autodesk 3ds Max. Leveraging The Behavior Platform by Badgeville, Autodesk built powerful Game Mechanics into Undiscovered Territory, a new software experience for trial users of Autodesk 3ds Max. Autodesk wanted to give their potential customers a guided, more engaging experience that rewarded them for discovering the benefits and key differentiators of the 3ds Max product.
Buddy Up is a gamified social dairy application that encourages people to log their social activities while having fun. What’s unique about Buddy Up is that our users can enjoy the fun-factors of the application, while creating and retrieving ever-lasting memories. To incentivize users to “Buddy Up”, record day-to-day activities, it provides fun-factors including: points, badges, statistics, info-graphics, and leaderboard of friends. When users log an activity, points are earned towards unlocking badges. The goal of Buddy Up is to allow users to cherish and reminisce important moments of their lives via custom-search of their past-logs.
A gamified, fun and authentic app that encourages people to challenge themselves and unlock their true potential via the power of a community.
Total Rewards opens up a world of choices and experiences at nearly 40 resorts and casinos. We make sure that you are rewarded in the ways that you want. Reward Credits can be earned not only through gaming but through social gaming by playing Caesars Interactive Facebook games like Caesars Casino. Total Rewards Members can also use the Social Rewards program to engage with us on Facebook, Twitter, and YouTube to earn even more credits!
sneakpeeq brings their social, gamified shopping experience to the iPad. sneakpeeq incentivizes and rewards users as they engage with up-and-coming products and share them across their social networks, via a seamless user experience which leverages Badgeville's Behavior Platform to identify, track & reward high value user behavior directly on the iPad. The result: +18% conversions (month over month)
BP Driver Rewards offers consumers a smarter way to save money on quality fuel.
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