6 Tips for Putting Together a Restaurant Brand Value Strategy

What are the highlights? What makes it different from your competitors? What will appeal to your customer?

You need to have a clear idea of the direction you want to take your Brand in before you can start planning on how to get there.

Do customers believe in you? Are you showing that you care? How are you being socially responsible? Is your current approach getting the results you want?

The answers are important - this will determine key areas for your brand. If your reputation isn't brilliant, it'll need a strategy to improve it. If you're not being socially responsible - you'll need to look at ways of doing better (it's a huge area of customer concern!) - and if you're not getting the results you want, then you can start working out why and what to do next.

Your employees are your greatest asset – your Kitchen Staff will see any issues with food coming back, portion size, the most popular and unpopular dishes, etc.

Your Front of House staff engage directly with your customers – they’ll hear the praise and problems, can see what is working, and can even offer suggestions on what your decor and layout is doing for ease of access for the customers and the wait staff.

Find out what they think – both the good and the bad, and action any changes that will help your business.

Change happens all the time, make sure you have your finger on the pulse with a comprehensive Social Media Strategy.

When changes happen or new trends come in, evaluate them – if they can be used in conjunction with your brand (remember consistency) then be positioned to take advantage of them.

Even if you have the best strategy in the world on paper, it means nothing if you can’t action it and be seen. Get yourself out there and recognised.

Your Brand and customer expectations are always evolving, so your strategy needs to as well.

With so many variables involved in running a restaurant (including location, cuisine type, target audience, and even the time of year) – it’s expected that your strategy is going to need some tweaking and fine tuning as you go.