According to American journalist and media analyst Brooke Gladstone, a visual bias acts as a "visual hook" to catch the attention of readers with hopes of drawing a wider audience. During the Vietnam War, the media had no shortage of visual biases to select from, but nothing screamed "visual hook" more than the infamous moment when a South Vietnamese police chief publicly executed a communist prisoner. This was captured on camera by photographer and journalist Eddie Adams. The photo taken was a contributing factor in shaping the public's opinion on what was already a polarizing war. To summarize, Eddie Adams would win a Pulitzer Prize in 1969 for this coverage, and not only was it an iconic moment during the Vietnam War, but for the history of journalism as well.
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