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Being the world’s largest online store Amazon comes out with ample opportunities for its sellers. Amazon store optimization is such an opportunity. With Amazon optimization, in less than 10 minutes, there can be an increase of 320% sales. It is very obvious that Amazon has provided immense profits to so many people due to Amazon’s own growth.
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Search Engine Optimization – or SEO – is a term we use to portray and include a heap of systems, methodologies, and methodologies we apply to web content, to achieve two essential destinations:
• To guarantee that web crawlers offer need to our substance, positioning it higher on their indexed lists.
• To do as such in a way that additionally resounds with people – clients – and serves to change over that commitment into something profitable to the substance proprietor.
When optimizing Amazon product listings through SEO our aim is twofold. First, we want more people to find our products when they search on Amazon. This is achieved through keyword research and product / listing optimization. And secondly, we want sale from those visits. That means to make sure that once a person finds our product, it is presented in such an attractive and compelling way they’d want to buy it.
Important aspect of Amazon Product Listing
Product Title
Use 50 characters maximum as a general rule. However some product categories allow longer titles, so be sure to follow category-specific instructions. Product must include Brand Name, Model Number, Color, and Features.
Capitalization:
• Capitalize the first letter of each word
• Do not use ALL CAPS
• Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized
• Don’t capitalize prepositions with fewer than five letters (in, on, over, with)
Numbers and symbols:
• Use numerals (2 instead of two)
• Spell out measurements ( 6 inches not 6″ )
• Don’t use symbols, such as ~ ! * $ ?
• Don’t use Type 1 High ASCII characters (Æ, ©, ô, etc.)
Product information:
• Include the size and color in “child” ASINs for variations1
• Don’t include price or promotional messages, such as “sale” or “free ship”
• Don’t use subjective commentary, such as “Hot Item” or “Best Seller”
• Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label
Product Images
Images are so important, as people are so visual and your Amazon product images are the main thing they are going to use as their first impression of your product. Use high-quality product images with at least 500*500 pixels resolution and maximum 1MB image size. The product will cover up to 80 part of the image with white background and follow Amazon images guidelines.
• The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
• The image must not contain gratuitous or confusing additional objects.
• The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
• Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
• All other products should fill 85% or more of the image frame.
• The full product must be in frame.
• Backgrounds must be pure white (RGB 255,255,255).
• The image must not contain additional text, graphics, or inset images.
• Pornographic and offensive materials are not allowed.
For additional other view images:
• The image must be of, or pertain to, the product being sold.
• The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
• Other products or objects are allowed to help demonstrate the use or scale of product.
• The product and props should fill 85% or more of the image frame.
• Cropped or close-up images are allowed.
• Backgrounds and environments are allowed.
• Text and demonstrative graphics are allowed.
• Pornographic and offensive materials are not allowed.
Key Product Features
It’s recommended that you have 5 or more points in your listing. The official character limit is 1000 characters (250 words).
Put the most important features at the top of the list, many viewers will skim read
Product Description
According to customer support officially the Amazon description character limit is 2,000 (with spaces) in their product description. That’s about 300 words. Use this space to take a deep dive into your product, what it is, what it does and why it’s the best product on the market in your niche.
• Keep sentences short – between 15 – 25 words
• Lead with the features and benefits to the customer, and talk about the product secondary to that
• Make the visitor believe that your product is something they need
• Keep it relatable – use language that you would use if you were speaking to someone
• Include your target keywords but don’t keyword stuff and make it difficult to read
• Try and use a storytelling approach about the product
https://www.vinteksystem.com/how-to-optimize-amazon-product-listing/
Amazon sponsored product ads are the most powerful tool for getting discovered and exponential sales for the sellers. Sponsored products are the advertising program to promote your product listing on Amazon. To create the sponsored ads, you need to select the products and keywords for them. Then enter a bid for cost-per-click. Whenever a buyer uses any one of your keywords for searching, your product ads will appear on search results. And, if the buyer clicks on your ad, then only you have to pay a fee for this program.
There is no doubt that customer reviews influence a buyer to a great extent. Most of the online buyers hesitate to buy if a product has no customer feedback. And if there is even a single negative review, then many of them do not purchase at all. That is how positive feedbacks and sales go with each other.
Competition everywhere is getting tougher day by day. So is to sustain in the market. This is true in case of working with Amazon as well. You have to work real harder and follow some well defined strategic moves, to grow in such a market. You have to be alert and updated with the developments in the market to grab all the opportunities and enhance your business accordingly.
All the sellers are trying to do their best in the market and it gives rise to the increase in the competition day by day. To stand on such a competitive market you need to work really hard. And for that, you should have proper data with you. Based on the data, using appropriate tools you can estimate your future business and take the decision if you should carry on and change your idea. The estimated figures are not real, but they can help you get the market trend so that you can have an idea on how much to invest on what and what not to save your money, time and energy. It will help you work on the products that are profitable and beneficial for you.
To be a successful businessman on e-commerce platforms, you must plan everything in line from the very beginning of your business. There are certain aspects that you should consider before registering and some other factors that you must consider and follow after that to maintain your account. Here, we will see what we should consider before listing on Amazon.
Product marketing is nothing but driving traffic to your store. No matter whether you are a starter or an experienced seller, to move on with selling, you have to keep marketing your product and brand. You may come across the different type of buyer, every day, having different demands. Also, the market trends are changing very frequently. To meet the requirements you should develop your business accordingly. It holds true for all the businesses. Following are some of the ways; you can carry on doing Amazon product marketing.
Organizations having the best products and website but cannot be reached by the consumers, are in disaster. Most of the customers while purchasing use the google search engine. Therefore you have to appear on the first page when your product lines are searched by the customers. For this to happen SEO can help you.
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Amazon has its own specified selling policies with proper guidelines to help the sellers in selling their products online. Most important of all is listing products where many sellers make serious mistakes knowingly or unknowingly. The format and the content of listing may lead you to success or failure. It is the same for inaccurate information of the products as well. Here are the common mistakes that may happen to anyone.
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Vintek System is a growing E-COMMERCE Solution provider with a intense focus on branding & reputation of online business and digital marketing with implementation of new ideas and innovation. We Pr...
