#56 Social Video Press [3-9.09.2018]

Recently, YouTube announced that it’s launching a new set of tools to help fundraising for charities. Called YouTube Giving, it consists of a set of features designed to enhance the way creators and fans can make a difference through charitable giving.

Discover tips for producing live video, and learn tactics for building your audience and repurposing Instagram Live videos.

The report presented by Facebook contains data on video usage behaviors, as well as how brands can improve their video performance. These insights can be particularly useful for both advertisers and marketers if they leverage the information to build more effective video ad campaigns.

Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in 2016, Instagram engagement by its billion users has ballooned to an average of 30 minutes per day.

Humans are visual creatures. As social feeds are increasingly taken over by video, marketers are expected to embrace it for all its worth.

Learn how to create and serve Facebook in-stream video ads that show during another brand's video content via the Facebook news feed.

Facebook has published the best practices for optimizing video, so if you create this type of content, these tips can be extremely useful for you. Check what to keep in mind to attract users’ attention and drive previously established business goals.

Video makes the marketing world go ’round. That’s what it feels like right now, at least, with “use more video” showing up as a best practice in a majority of blogs on marketing.