Drug rehab SEO is not a one time and your done marketing component for inpatient rehab marketing, substance abuse IOP marketing, and service organizations. Buying treatment calls and boots on the ground marketing strategies are commonly used by many in the recovery industry. These short-term and costly solutions are used because the recovery industry suffers from drug rehab SEO Digital Darwinism.
Here is the 35 point drug rehab marketing list. Drug rehab SEO is not a one time and your done marketing component for marketing inpatient rehab, substance abuse iop marketing, or service organizations. Buying treatment calls and boots on the ground marketing strategies are commonly used.
Drug rehab marketing solutions and drug rehab SEO are vital for a drug and alcohol addiction treatment center marketing mix. Drug rehab lead generation needs to be more than a buy rehab leads strategy. Recovery centers need consultants and internet marketing. There are 7 common mistakes made in drug rehab marketing. These mistakes are covered in the 35 point drug rehab marketing checklist.
Drug rehab marketing consultants have the knowledge to save inpatient addiction treatment centers owners and outpatient drug rehabs Executives. The best place to find qualified professionals is the LinkedIn. It’s the largest business networking working website in the world. one phone call to the LinkedIn top 3 drug rehab marketing consultants can be the difference of your drug rehabilitation center remaining open.
These top drug rehab marketing consultants, along with other top professionals can be seen at addiction conferences. Addiction conferences provide the addiction treatment industries top professionals educating on drug rehab marketing.
Drug Rehab Marketing Plan Leads Top 7 Mistakes explains critical drug rehab marketing areas that must be addressed by addiction recovery centers. A buy rehab leads strategy of PPC and drug rehab call centers are not producing treatment calls.
Drug rehab SEO website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays in SEO and drug and alcohol addiction treatment center web marketing.
Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.
As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand advertising and drug rehab SEO marketing.
The current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk. Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.
When the money was flowing, there was no reason to have a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida). They relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean. Drug rehab SEO is a long-term strategy that takes time.
Drug Rehab SEO website development needs proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.
Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation. Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.
the importance of drug rehab SEO website developmentLet’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.
We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,
“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”
Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab SEO website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.
The “big boys in the sandbox” understand better drug rehab SEO website development equals higher rankings in search engines and more click-throughs. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.
While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.
Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab SEO website development.
Google can read every language, however, it’s native tongue is the schema. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.
Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of drug rehab SEO and now comes along voice search.
Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.
Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.
One of the biggest issues with schema is many do not know how to properly place it on a website. According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge over their competition and should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;
Sitelinks are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award. They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower click-throughs of your target audience.
Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.
A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.
"While Google doesn’t provide a step by step drug rehab SEO website development procedure there are certain things that should be in place to achieve site links."
Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab SEO website development, chances are extremely slim in achieving a coveted site-link in Google search.
Poor website structure is the #1 reason why addiction treatment lead generation fails. If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with website development in the recovery industry.
Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints 3 key areas for recovery centers to look for and understand in their drug rehab SEO website development.
Drug rehab SEO blog writing is poor at best with many addiction treatment centers. Without useful content for the reader, search engine optimization and long-form content there is little chance for the page to rank organically on Google for a key search term. A blog is the most important web marketing tool. It is what gets you on page one of Google.
A listing of the areas that treatment centers need to improve their drug rehab SEO blog writing.A blog is not just an evil necessity. It has specific purposes in your drug rehab marketing. This is one of the most important tools for generating clients. You hear it all the time, “content is king.” While this is true simply having content is not enough. Most drug rehabs that even have blogs are wasting time and money.
A blog has several important purposes including attracting your target audience and ultimately getting ranked on Google. A single post can generate 1000’s of clicks to your website. Many centers are paying for Google AdWords to accomplish this. However, as explained below PPC only gets 1.81% of page one clicks. The top organic posts get a whopping 60-70% of the clicks. Not to mention the PPC ads generate a ton of Medicaid and Medicare calls. We visit addiction treatment center websites every day. A good drug rehab SEO marketing agency can get addiction treatment centers blogs ranked on Google. They know the common drug rehab SEO marketing mistakes made and correct them. Here are some of the most common mistakes;
These are just the most common mistakes, there are many more. All the above and many more are preventing you from ranking organically on Google.
Generating Clients for Drug Rehabs is Competitive
The competition is fierce for substance abuse treatment centers. The behavioral health industry is experiencing unprecedented change. New laws, Legit Script certifications, call center regulation, and the billing companies playing games with reimbursements.
Operating on the business and marketing sides as you did a year ago puts you are a great risk of closing your doors. Many centers have closed relying upon old strategies of boots on the ground and AdWords. Drug rehab SEO blog writing is key to getting on page one of Google and obtaining clicks.
We hear that many still think the solution of filling beds is to use AdWords and PPC. Let’s break that down. The paid ads only receive 1.81% of page one clickthroughs. You are forced in a monopoly to get Legit Script certification at $2000 and $1200 annually. Once you get approved you are in an ocean of competition with some sharks spending over $500,000 a month.
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Drug rehab SEO marketing checklist for CEO’s and Marketing Directors covers the common mistakes made. Substance abuse facilities make critical errors in their marketing. One of the biggest is with their drug rehab SEO strategies. To avoid these mistakes you must be educated on website development, SEO and social media marketing. There are many steps in addiction treatment lead generation on the web. Not following critical area wastes a tremendous amount of an addiction treatment center marketing budget. Behavioral health Executives need to be aware of the most common mistakes made. Many do not think marketing on the web works. They need an understanding of drug rehab SEO strategies.
As a CEO or Marketing Director you should be able to answer the following marketing questions;
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Drug rehab SEO marketing requires a specific expertise addiction recovery industry. Many rehabilitation centers have inadequate marketing strategies for addiction treatment. Buying treatment calls will no longer generate enough treatment calls. Not having a solid drug rehab marketing plan puts recovery centers at great risk.
Drug rehab SEO marketing agency providing solutions for alcohol addiction treatment centers drug rehab lead generation strategies. We provide website development, SEO, and social media marketing. We will set-up, or evaluate the entire marketing infrastructure of your organization including a drug rehab SEO strategy. As we work with you, we examine your existing marketing and show you how to generate treatment calls. A key is positioning your brand in the sea of other treatment centers.
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