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Updated by Juan Levrone on Nov 26, 2018
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Juan Levrone Juan Levrone
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Digital Marketing

Creating and implementing nice things that get attraction is our passion and lifestyle!

1

The essential elements of every website should contain

The essential elements of every website should contain

for more: www.webzool.com

2

Top 6 Video Tips for Social Networks

Top 6 Video Tips for Social Networks

for more: www.webzool.com

3

The best 4 ways to make infographics work for you

The best 4 ways to make infographics work for you

for more: www.webzool.com

4

What is content marketing and how small businesses can get benefit from it

What is content marketing and how small businesses can get benefit from it

for more: www.webzool.com

5

What Small Business Owners and Entrepreneurs Need to Know

What Small Business Owners and Entrepreneurs Need to Know

for more: www.webzool.com

6

12 killer Instagram marketing strategies in 2018

Instagram, with more than 700 million monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value. In this blog, we present 12 valuable Instagram marketing strategies for 2018.

Good biography
Your Instagram bio is your most important piece of real estate. This is the first thing your followers see when they check out your profile. You need to make a great impression! Whether you use your business name or your real name, the name people see in your bio is how they know you. For the bio remember this is your brand/company…what do you want to say about yourself and your business? Make it exciting and fun; emojis are encouraged!

Relative and attractive username
Creating a username for Instagram is as important as naming your new-born. It is the lifeblood of your Instagram profile because the username is used to discover your brand and it is a critical factor whether a person will follow you or not. Build your username around your target audience and content strategy. For example, if your content is on book sales, your username should reflect that.

Don’t forget captions in photos
Writing good Instagram captions may not seem as crucial as your Instagram feed to you, but they play a critical role and not just regarding building a community around your brand. Instagram captions with effective call-to-actions (CTAs) is one of the best ways to motivate your followers to comment on your posts, and it will help to drive even more engagement on your account. Therefore, it could be the key to having your post seen by more people.

90% build the audience by creating value and 10% posts try to sell or advertise
Identify what your followers value in your services and products, but also in their lives. Once you are clear on your values, take some time to research and understand your audience. Follow trending conversations and hashtags to see if there are specific values that are most important to your customers and prospects. By highlighting how these values align with your brand, you can increase loyalty.

Engagement, ask questions, make compliments to your target audience
As with all social networking platforms, Instagram works best when you use it to form relationships with other users. Using the platform is not about posting pictures in your little vacuum. It is about participating in and building a community around photos.

There are many ways to build and become a part of a community on Instagram. Using hashtags allows you to connect with people you may never otherwise have met. Liking and commenting on other user’s photos gets you engaged with the greater community and often helps you grow your followers as people reciprocate. Participating in Instagram campaigns intended to further a worthy cause can help you contribute to a greater good. Sharing images and videos from events can help your followers feel like they are in on the action, and are a real part of your community.

Post at least 4 times in a day
You will read lots of conflicting advice regarding how often to post to Instagram. Ultimately, only you can decide what works best with your audience. Begin with once a day, and gradually try increasing the frequency up to at least 4 times a day. In other words, don’t be afraid to push the envelope when it comes to your posting frequency. When you reach a point where engagement starts to drop, scale back a bit until you reach your optimal level.

Hashtags are everything
Apart from your image, your hashtags are the most crucial element of your post. While captions help you tell the story behind your image, hashtags allow you to get your image and caption seen by those outside your current sphere of followers. When users search for relevant industry-related hashtags, you want your posts to show up. If not, there’s a good chance your competitors’ posts will…increasing their influence and helping them grow their followers.

There are three main strategies you can use for choosing hashtags:

Use popular hashtags that have the best chance of getting searched for (e.g., #love, #tbt, etc.)
Use less popular hashtags yet highly-relevant hashtags. These may drive fewer users to your posts, but the ones who do find you will be more targeted.
Use hashtags commonly thought to attract new followers. Some of the most widely used are #followme, #follow4follow and #follow.
Whichever strategy you use, try to use at least one hashtag on each post. Don’t worry about using too many hashtags; some research even suggests that engagement is highest on posts that have 11+ hashtags!

Give genuine comments to your followers
With many engagements, your posts might be featured in the top posts of hashtags or even in the Explore tab, reaching more people. And probably gaining more followers. Liking and replying to your followers’ comments to your posts is a great practice to engage with them. Since they took an effort to check out your posts and commenting on them, it feels great to reciprocate by continuing the conversation.

Use third-party tools for analytics
You can be successful on Instagram using only your Instagram app. However, there are many great tools that can save you time and give you better insight into how well your posts are doing on the platform. These third-party tools allow you to access your account via your web browser, find out which of your photos and videos are getting the most engagement, and track who is following and unfollowing you.

Post video content
Although Instagram started as a photo-sharing network, it has since grown beyond just photos. With features like videos, stories and live videos, brands can now create many different types of content to engage their followers and build their audience. One of the main reasons why you should try posting these new content types is that the average engagement for videos is growing faster than the average engagement for images and when you go live on Instagram, you appear right at the front of the stories feed.

Having multiple accounts is good for the brand
The first reason why having multiple accounts is good for the brand is to distinguish your brand’s location. If your business operates in different parts of the globe, you may want to consider multiple Instagram accounts.

The other reason is that the individual Instagram accounts serve a very specific and unrelated purpose compared to the other networking platforms. So you can play to your strengths far more efficiently this way.

And the third reason is to find a unique voice as language barriers can provide a massive disconnect when communicating with your audience. Consumers may find it off-putting and distracting to read different languages on one account.

Know and spy your competitors
You might be new to using Instagram as a marketing channel, but your competitors probably aren’t. So use the platform to follow their activity to see how they interact with their community. What content do they post? When? How often? How do they engage with their fans? Do they have an Instagram contest running? By answering these questions, you will be able to discover some best practices in your business and define your creative strategy.

7

Why every healthy website needs proper inbound linking strategy?

The inbound linking strategy is linked on different web pages that direct clients and search engines to your web page. Inbound links are also identified as ‘backlinks’.

Why does your website need excellent quality, relevant inbound links?

One of the most significant parts learning how the search engines rank your web pages is the amount of relevant, good quality websites and blogs that have linked to your site. The search engines like inbound links for three main reasons:

Inbound links help search engines know the quality of your business. For example, if the “WebZool” website links to ” Responsive Web Designers in Los Angeles ” website, that suggests that “WebZool” has something to do with SEO and Web design in Los Angeles.
Inbound links are road signs leading to your location and help search engines obtain your web pages. The search engines have tons of web pages to index. You need to give them as many chances as possible to see your website and to return it.
The search engines treat inbound links as favourable references or ‘votes’ for your web pages. If other sites and blog owners think that your web pages are worth linking to, the search engines think you must be offering valuable information and be an authority in your field.
Apart from developing the search engines’ ranking of your web pages, you need inbound links to help clients discover you.

You can warn people to your web address via off-line marketing and inbound links on other blogs and websites. For instance, if your site is listed in an online business directory, clients who use that directory can discover you.

Excellent Quality, Relevant Inbound Links

Excellent quality inbound links are those from older, favourite websites. ‘Relevant’ links are those from web pages that are linked in some way to your industry, products or services. For instance, links from a web design expert’s web page to your web design web page is relevant if you produce, sell, distribute or review templates.

Remember, the search engines are attempting to help users find useful information relevant to their search questions.

How do I get inbound links?
The excellent way to get inbound links is by adding informative, accessible text information in your web pages so that other site and blog owners will want to link to them. The search engines rate these ‘actual’ links above of all and give your web pages the first ranking if you have them. Share your expertise with your clients! Our regular blogs include informative articles discussing how to create useful page content.

Why Do I Need Inbound Links?
1. Search Engine Optimization (SEO)

Websites that get many inbound links can be more likely to rank higher in search engines. Inbound links tell site crawlers that your website is a specialist on a particular subject – so the extra inbound links you have from excellent quality, high authority sites, the better your website can rank in search engine results pages (SERPs).

Search engines don’t handle all inbound links the same, and inbound links are not the only ranking factor they consider.

  1. Referral Traffic

If someone shares an inbound link on their blog or website, people who see that link might click on it, and you will profit from that referral traffic.

The volume of traffic you get from referral traffic depends, of course, on how much traffic that website or blog gets in the first place.

What Does a Good Inbound Link Look Like?
A good inbound link:

a) Proceeds from an official website.
b) Uses proper anchor text.

What’s all this anchor text stuff regarding? Anchor text is the subject copy that is hyperlinked, like this. (The anchor text there is “like this.”) Good inbound links not only have anchor text, but they also have natural anchor text. Here’s what Google says is unnatural:

“Links with optimised anchor text in articles or press statements issued on other websites.

For instance, There are several wedding rings on the sale. If you want to have a marriage, you will have to choose the best ring. You will also need to buy flowers and a wedding dress.”

Google understands the context of a link — to more general “learn more” and “click here” anchor text can be just as crucial as optimised- keyword anchor text.

8

Why is Instagram the best marketing channel for most small businesses?

Instagram is undeniably one of the most powerful social channels around, and any marketer not using it is missing out on something huge. Whether you are managing the social media of a small business, a big corporation, or you are using it to promote your personal brand, incorporating Instagram into your digital marketing strategy is a must!

Below are the main reasons why:

Instagram Stories
Instagram’s Stories feature allows users to post photos and videos that are viewable for 24 hours and sharing visual content is the best way to let your audience know what you are about and establish a relationship with potential future customers and ambassadors. A customer-centric rather than product-centric approach has long been the standard approach in marketing. 200 million people are using Instagram Stories daily, compared to 160 million users of Snapchat many of whom are the same people. You will get more bang for your buck by just focusing on the platform with more viewers.

Finding A Target Audience
You can reach a far more people through Instagram marketing as it provides a broader audience and more tools to contact that audience, making it generally a better choice. Having over 700 million monthly active users on the platform, Instagram offers businesses a tremendous potential audience. And when posting on Instagram, hashtags are the best way of getting your content out there in front of the right people. Just make sure to use relevant hashtags that your target audience is searching for. You can also create targeted ads to reach even more potential customers if you are willing to invest a little time and some budget.

Instagram Captures Spenders
Besides helping brands to find an audience and get their attention Instagram also does a stronger job of capturing the types of audiences that will provide high-quality leads. It is better at getting the attention of potential customers with money to spend. This nuance is more important than it might seem at first. At this point, millennials are in their twenties and thirties which means they have significantly more spending power than the teens in Generation Z. And it means that resource-wise, it makes more sense to target the customer base with the money to purchase your product.

Instagram Fosters Deep Engagement
Instagram has the highest average engagement rate of all the main social channels and higher brand engagement rate. And it shows that the audience on Instagram is more open to branded content than they are on other platforms. A good starting point to generate engagement is to follow users who are talking about your products or your brand and comment on their pictures and videos. Remember, engaging your fans is not only about publishing photos and videos of your products – you need to connect with them! Moreover, it can be tempting to use bots to comment and like on other posts so that you increase your follows and likes, but there are plenty of reasons for not automating engagement! Real engagement is the most valuable metric to focus on, as real engagement translates into actual sales and loyal customers!

Instagram’s permanence enables users to look through your post history and get a fuller idea of who you are as a company.

Furthermore, even when Instagram is not permanent, it still forges deep connections between users and businesses. One in five Instagram Stories gets a direct message from its viewers, and 70% of Instagrammers follow a company. As a result, one-third of the most viewed stories are from businesses, meaning that Instagram users are actually seeking out contact with brands.

Learn What People Like
You may not realise it, but the members of your audience could already be talking about your business and sharing photos on Instagram.

It is particularly true if your business has a location where customers visit on a regular basis. Restaurants are a great example of this. People love sharing photos of their favourite dishes. With Instagram, they can share a picture and let their followers know where they are enjoying their meal by tagging your location.

But restaurants are not alone — people love sharing a mixture of images from lots of different locations. And when they tag your location, their friends will see it, giving customers the chance to promote your business. The best way to see if users have shared photos at your location is to take a picture at your business place and to tag your location. After you share the picture, you will see a link above it which you can click to see all of the pictures that have been shared at your location. This is a great way to see what people like about your business, and what they’re sharing about you.

Fuel Your Other Marketing Channels
One of the exceptional things about the content you create on Instagram is that it can be easily shared across all of your different marketing channels.

Within your Instagram Settings, you can enable social sharing to Facebook and Twitter, so that your photos will share automatically when you post them to Instagram. Even if you do not want to share your pictures on different networks right away, you can save them to your phone’s Camera Roll and easily access them when you are ready to post. The content that you post on Instagram can also be used in your email marketing campaigns. If you are a Constant Contact customer, you can integrate Instagram into your photo library with our MyLibrary Plus tool, and easily access your photos when you are ready to send your campaign.

Generate Sales
Creating professional-looking images to promote your services and highlight your products has never been more comfortable or more affordable. As a result, visual platforms like Instagram are doing more than just generating engagement, and they are also driving sales. One report from e-commerce platform Shopify found that the average price tag for sale referred from Instagram is $65, while it is $46 for Twitter and $55 for Facebook.

Be careful not to fill your feed with product photos with the same caption asking people to “shop online” or “buy now”. Instead, search for creative ways to display your products and let the images speak for themselves.

9

12 Content Marketing Tips that help you sell more

What is Content Marketing? Content marketing is about creating valuable, appropriate and inspiring content and then using it to engage your target audience and push them towards useful actions. Finally, content marketing is transactional. Your users get something they want; you get something you want. That’s how content marketing works. But not all content marketing campaigns are produced equal. You could spend money, time and energy on a content marketing strategy without seeing a positive gain on your investment. If you’re worried that that might occur to you, then keep reading. This post features some important tips that you can implement to help make sure your content marketing drives sales for your business. Also, if you want to know some benefits of Content Marketing, click here.

  1. Write Better Sales Emails

You can make your sales team influential advocates of content marketing if you take all chance to explain to them how what you do serves them make more money. You should begin with the emails they send.

There are two steps you, as a content marketer, can support. First, you can set together more nice, short and better-written emails for your partners in sales to apply. Next, you can pull vital stats and data to back up what your sales company is promising. You can do this by rewriting and editing what they send out or by putting together templates they can customise and rework themselves.

  1. Produce Killer Sales Collateral

Better emails are great, but if you want the sales company on your team, take some time out to build some professional, on-brand collateral they can send along with their proposals and follow-ups.

Graphics, slide decks, and custom videos can be useful techniques to help your sales organisation zero in on their prospects’ pain points or better explain how their proposed solution will work.

Of course, sales can tap into the assets you’re already creating your content marketing campaigns, but custom work for their requirements will go much further.

  1. Get Your Keywords From Your Sales Prospects Working with sales isn’t all about giving, some is taking too. One of the most critical problems content marketers face is getting trapped in a bubble of their own making. They lose touch with what the client wants and concentrate instead on what they think the customer should want.

An excellent example is keywords. When creating content for the blog or writing new pages for the website, you’ll do keyword analysis to identify the search terms you want to rank for. But who cares if you rank first for a time your customers and potential clients don’t use?

Understanding the differences of what your audience is talking about and the questions they’re asking is essential to running useful content marketing campaigns. And sales can support. If you attend in on their requests or go out with them to conferences, you’ll hear directly from the people you’re both proposing to sell to. This will help you build content that gives real value to your target readers.

  1. Make Your Blog Archive A Sales Goldmine If you’ve produced open and regular lines of communication with sales, you’ll be ready to use what you receive to improve your blog. You’ll be able to build blog content that hits the points, questions and product features they’re talking about with their clients and prospects.

If your blogging strategy is warm enough, you’ll be able to turn around new posts on request through the same sales cycle. And over time, you’ll find that your blog archive matches a precious resource for your sales organisation to draw on.

Posts that describe how particular features of your product works or that common answer questions at different positions in the sales cycle is ideal for beefing up education emails. If your partners in sales always draw on your blogs to help push sales along it will be much simpler to secure more budget for your ultimate content marketing campaigns.

  1. Work Together On Powerful Ebooks Topics that you’ve always covered on your blog can help create ideas for more critical pieces of content, like ebooks. An ebook gives you an opportunity to flex your creative muscles, drawing on your research, writing and design skills to create a professional-looking, in-depth content asset.

There are some various methods ebooks can improve sales. First up they can be managed to qualify elements and move them down the sales funnel. Next, salespeople can sell them out to individual candidates to help ram home a point they’ve been making via e-mail or on the phone.

Third, if your sales team is working on social media, they can post links to some real high-value, fabulous looking content, which in turn causes them look perfect. Salespeople with a significant following on Twitter or who take satisfaction in their LinkedIn attendance will jump on the opportunity to share a variety ebook, mainly if they get credit for attending put it together.

  1. Dig Into The Detail With Informative Webinars An ebook is excellent for tackling top-of-funnel topics – i.e., questions that prospects ask early on when they still weigh up their options. As deals get familiar, your sales team will be looking for more product-focused content to support their efforts.

These mid-funnel prospects are starting to compare different solutions and will be interested in specific product features. This is an excellent chance to put together a series of webinars. Your sales team can even host them.

Webinars can make useful mid-funnel goals for your content marketing campaigns. Signing up for a webinar and then logging on at the scheduled time requires more of a commitment than following a brand on Twitter or downloading an ebook. And a more significant commitment means they’re getting closer to becoming a customer.

  1. Add Social Media Remarketing Tags To Your Site Your sales organisation will be too involved doing deals to worry about geeky features like Facebook Pixels and Twitter Tags. But while they might not worry about social media remarketing, they will care about warm points.

Social media tags are an invaluable tool for promoting your real content and pushing sales prospects down the funnel. Joining them need a few moments, and you don’t require to be a developer to do it. Once they’re up and working, you can apply them to add website guests to custom audiences for your Twitter, Facebook, or LinkedIn adverts.

As you change your audiences down and begin to target further and more qualified leads, you’ll be able to funnel into the sales organisation users who already want what they are attempting to sell.

  1. Get Even Smarter With Content Marketing Automation Social media tags aren’t the only way to retarget users and nudge them on to the next stage of your sales funnel. A marketing automation platform like Pardot, HubSpot or Marketo can take a lot of the legwork out of sorting through your leads and targeting several segments with the most appropriate content.

Marketing automation lets you identify users and track them around your website. As they visit your site, click on your emails and involve different types of content you can separate out the items that are ready to move down the funnel.

You then leverage the excellent content you’re building to train them until they are available for someone from sales to spread out and make contact. Warm leads convert better, which means more deals for sales and kudos for you and your team.

  1. Build Everything Around Conversions A good content marketing strategy begins with tangible, proper and real conversion goals. Work out what actions you want users to take and then create the content and a plan to promote it those drive users to those actions.

Only the more attentive salespeople will notice you doing this bit. But you need to be obsessed with the conversion. Whenever anyone wants to make adjustments to the website you, as the content marketer, need to be asking: how does this help our conversion goals? Optimising your site for conversion should trump any other concerns.

  1. Find Regular Case Studies And Customer Testimonials Social proof can be compelling when building reliability with prospects. Before they buy, people want to know someone else has taken the plunge now and had an actual practice. As a content marketer, you need to take responsibility for finding these stories and presenting them to the world.

Testimonials from happy clients are a must-have for the trust-building details of your landing pages. But they are also excellent for sales to add a few stardust to their follow-up emails.

You should also be working with your merchandise and customer service teams to build formal case studies. Your sales organisation will be able to practice these to offer detailed examples of what success and progress look like. They can also be helpful for knowing purchase plan nearer the rear of the sales funnel.

  1. Build Trust With Your Website Users Your sales organisation will be working strong to gain the trust of their clients and prospects. Case studies and recommendations are both an excellent help. But you should look for further opportunities to improve faith in your website.

If customers trust your sales organisation, they’re more likely to purchase from them. But they meet your content long before they meet anyone from sales. You can start building trust by providing lots of detailed, in-depth information about your brand and your products on your blog and your landing pages.

You can also feature logos from well-known clients or partners.

  1. Create Regular Explainer Videos A video is a powerful tool for content marketers. Pages are featuring video effect better in the search. Users are more likely to contract with them and recall the information they receive. And videos make more progress. An oft-cited study by Eyeview Digital found short explainer videos boosted landing page conversion by 30 percent.

Better conversion rates are news for sales because it means more warm points coming their way. But there’s a more visible and direct method you can use video content to promote the work of your sales organisation.

Video can make emails more clickable. Wistia, a video software company, saw a 22 per cent uplift in average click-through when they swapped thumbnail pictures for videos in their marketing emails. That sort of number would be a huge help for your sales organisation who will be working to get prospects and clients to pay attention to their emails.

10

How to write impressive about us page for your brand?

our ‘About Us’ page.

The one section of your small business website where you can determine your story—who you are, what your small business is, and what makes you different from your competitors.

Unfortunately, it’s one area where a lot of small businesses miss the point.

They either concentrate entirely on the wrong things, including a bunch of utterly arbitrary information that doesn’t move together or don’t include enough text to add any real content.

Want to get the most of your “About Us” page? Here are three tips and specific examples of small businesses that have it nailed.

  1. ESTABLISH A CONVERSATIONAL TONE It entirely begins with a conversational tone and compelling content. Instead of treating it like a tedious writing task, think about how you would explain your story to someone if you were talking with them one-on-one.

What would you tell? How would you explain that?

Would your delivery be academic and stiff, or would your face light up with emotion when you talked about opening your access for the first point? Spoiler alert–We hope you replied the following.

When it becomes to “About Us” models, this is one of the greatest!

As part of their story, Hiut Denim determined to concentrate on their town, and the essential role jeans and manufacturing played there for 30 years.

By doing so, they made something as familiar as a combination of jeans and got them into something more–something that could move new life into a little town of 4,000 groups. You can’t help but pull for them.

  1. TELL YOUR SMALL BUSINESS STORY IN YOUR ABOUT US PAGE The excellent thing about business storytelling is that it’s about more than just the quantities. It can as well lead to immeasurable conversions, more traffic, and increased brand property. But storytelling goes broader than that. It goes away specific marketing campaigns and digital adverts to the beating heart of your company.

The difficulty for most business owners and managers is that they haven’t had an opportunity to step backwards, look at their entire company, and figure out exactly what their story is.

But since that’s what gets people to sit up and take the sign of your brand, It’s 100% deserving the time it takes.

So what makes a great brand story? And how do you start telling yours? There are three phases of storytelling you need to pay attention:

1) Know yourself

Socrates didn’t recognize it at the time, but he had fallen on the first move to telling your brand story. You must know what your company is all about.

We are not just talking about what makes you money. It’s great that you build software, design logos, but it’s not just enough to speak about what you do, you must know why you’re doing it. What is your business’ purpose in the world? What made you to the marketplace in the first position?

So when you begin to explain your story, you’ve absolutely got to start with defining your motivation and purpose. After that, everything else begins to fall into place.

2) Know your audience

Once you’ve begun to figure out who you are, you have to get a better grasp on your audience.

This may sound like a no-brainer, but I’ve found that a lot of business owners tend to think about their ideal audience — who they want their potential customers to be.

There’s only one problem: Sometimes your ideal audience and your actual audience don’t match up. Maybe you’d rather be a big hit with trendy young adults, but you certainly see more progress with middle-aged moms. Guess what? You need to tell a story that matters to the people who are listening.

Knowing who you’re talking to lets you to target your message to the right people and from there build new connections. Your customer’s story is your story.

3) Build a bridge

Now that you understand what you’re trying to say and who you’re saying it to, you can tell your story!

A great brand story remains at the crossing of who you are and what your audience craves. The key is to keep these units in balance. Telling a story with too much you and not enough of your audience gives you irrelevant while following the whims of your audience without any feeling of purpose makes you wishy-washy. You don’t want that, and neither do your clients.

Your story should be the point where your audience sees what they want to be in what you’re doing. When this happens, they will line up to get on board.

  1. SHOW SOME PERSONALITY We have to acknowledge we have a massive soft spot for any and each small business that takes the more time to write a unique “About Us” page. Instead of focusing on tedious details or just mailing it in, they manage their content to capture their unique small business vibe.

As you create new “About Us” content, always make sure you read it over from beginning to end out loud (this is necessary) to see if everything runs together and if you took the personality of your small business.

Remember, the nature of your content should typically read as though you’re having a face-to-face conversation with a first-time customer. If it does, you’re well on your way. If it doesn’t, it’s time to make some tweaks.

Instead of going with something soft, Sapling Press determined to have some entertainment with their “About us” page by sharing news they discovered in a substance titled “Are You Making These Seven Mistakes with Your “About us” Page?”

They start off by answering to all of the mistakes including what they’ve made to try to bypass them. They cover things up by sharing a review of their business that’s sweet and short–and all below 200 characters.

11

7 REASONS WHY YOU SHOULD TAKE BRAND REPUTATION SERIOUS?

Do you know what others say about you when you are not in the room? Well, tough question. But, do you want to predict it? Let us guess, of course!

Everyone wants others to have a positive opinion about him. Especially brands. We can associate positive opinion with a reputation in professional life. It is like playing a game, the more you got positive feedback, the more your reputation is going to increase.

Now, I am going to give you 7 solid reasons why brand reputation effects your business performance?

  1. YOUR REPUTATION IS MORE THAN WHAT YOU THINK

Having a bad day? Don’t worry, probably the next day you will forget all about that bad day. But, customers don’t. The consumers will never forget bad experience with your product or service. Try to offer the best for them. Don’t forget, first impressions are shown to be very hard to change. And your reputation is up to first impressions.

  1. IT’S BETTER TO HAVE A BAD REPUTATION RATHER THAN NOT HAVING ANY

Listen, but don’t believe. It’s easier to build a building from zero than trying to fix something that already has been built in a wrong way. Of course, there is always a chance to change things, though be sure that you are not going have to do so.

  1. YES, WORD OF MOUTH STILL EXISTS

But, today it spreads from “tweet to tweet” not mouth to mouth. If your brand is represented (it should be) on social media platforms such as Facebook, Twitter, Instagram, SnapChat and etc. you’ll probably in a “danger”. People are going to voice their opinion about your business more convenient. Do you think that you are the only person who is spreading the word about your business? No, there are more people than you think. Your customers, their neighbors, relatives, and more 2-3 millions of people who you even don’t know. But they knew you.

  1. DO NOT LOSE THE CONNECTION

Engagement with your customers is important. By this way, you can neutralize bad reviews on a crib. Also, people like to hear from their “beloved” brands. Texting or talking with your “brand” will ease their “pain”.

  1. STAND OUT FROM CROWD

Not every business has a good reputation in the market. So, do you want to be unique? Build a good reputation and be sure that the customers will choose you over your competitors. Most of the time good reputation is a deciding factor for potential customers.

  1. ATTRACT MORE SUPPORTERS

It is a battle and you need supporters. A good reputation will help to collect these supporters without any further inconvenience.

  1. IT IS NOT ABOUT SURVIVING, IT IS ABOUT GROWING

With a good reputation, you are not just going to survive in the business world, you are going to grow with confidence.

An appropriate reputation helps you to win new business, attract new and more professional employees, gain positive media image and build a barrier against your competitors.

for more: www.webzool.com

12

HOW EFFECTIVE IS SOCIAL MEDIA MARKETING AND HOW DOES IT HELP YOUR BUSINESS?

Whether you like them or not you should accept the importance of social media platforms. Social media is the ultimate equalizer. It gives a voice and a platform for your business, and it is a powerful way to reach your customers. Firstly, let’s look together what is social media marketing and how it can help you to grow your business.

Social Media Marketing or SMM is a type of online, internet marketing. It covers creating and sharing creative contents related to your business on social media platforms. Mainly it helps you to reach your target audience through social networks. Social Media Marketing is not just about creating content, posting text, photo or video and other content to drive your audience engagement, it is also about paid social media advertising.

The most important point is understanding your audience. Social media is broad (Facebook, Google +, Twitter, LinkedIn, Pinterest and Youtube, Instagram, Snapchat). You should choose that which platform is best for your business. Even for big companies trying to keep up with all of these social media platforms can be an overwhelming task. Try to focus on 2 or 3 platforms where your potential customers can find, interact and engage with you.

Interaction is one of the most important points of social media. Without engagement, you just exist on social media platforms nothing more. Talking with the customer is the first step of talking about you and your business. And that is exactly what you want. Being active on social media platforms is also important. With the help of social media analyzing tools find out what times in a day is the most active times on your social media profiles. Try to post more interactive posts about your product, service on these times.

While interacting with your customers, you will get negative feedback for sure. Negative feedback doesn’t have to result in creating a poor or negative image of your business, but it can if you ignore it. Try to understand and get in touch with the problematic customer directly. Leave your customer service number or ask them to send you their details so you can connect with them later.

And last but not least do not forget about paid ads which will help you to reach your audience fast and easy. Last two years Facebook updated its algorithm, prioritizing posts from family and friends at the top. Then it went a step further predicting what posts you would think are informative. Posts that are not getting seen or receiving a lot of engagement on their own should be boosted to reach more people.

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13

8 SOCIAL MEDIA STRATEGIES THAT HELP SEO

Maybe social media marketing is not the core of your SEO, but you will be surprised to hear that how social media can boost your SEO. Day by day social media is becoming more popular, and it has the variety of platforms. And if you use social media in aright way, your SEO can doubly improve. In fact, your social media presence can significantly increase your search rankings.

Social Media Optimization is about creating, posting and interacting on social media platforms to reach your targeted audience. Let’s discuss how and why improving your social media activity can increase your SEO. We formed eight social media strategies that are shown to boost your SEO effectively.

  1. Optimizing Your Posts for Searches

Like SEO friendly website content you need to create SEO friendly social media content also. First of all, do search the market. Find out which hashtags, keywords or topics your audience use. Later you should use the same phrases and hashtags on your social media contents. These will help your potential customers to find you easier.

  1. Increase your number of followers

No, we don’t advise you to buy proxy Twitter followers or likes on Facebook. Cause, actually Google can detect the quality of your followers. It isn’t possible to fool Google. With the help of paid advertisement try to collect real people who have interest in your product, business or service. The total followers of your accounts on social media have a significant influence on your rankings.

  1. Make your content easy to share

Give your readers chance to share your content quickly on social media. They want to share your article just with one click on Facebook, Twitter, Pinterest, Google+ and other networks. You need Optimized Share Button. It automatically generates a shareable message with custom information for your brand.

  1. Images can be a powerful SEO magnet

The big mistake is that you focus on written content over images. Optimizing the images can have a significant impact on visibility in search engines. Images are essential both for social media and search engine optimization. As an example of image-based social media platforms Instagram, Pinterest and Flickr are the most used ones.

  1. Social Media Profiles Rank in Search Engines

Do you know that Google shows your social media profiles amongst the top results in search listings for brand names? Social media platforms are more personal than sites and can explain the company’s personality. Nowadays people prefer to search brand or business on social media platforms rather than on Google. Google gives you information about the brand, but social media shows the company’s image. Social media accounts are the key to your website. If they like your Instagram or Facebook, they will probably check your website too.

  1. Follow the trends

You can get information about what topics are on the trend from different channels like, Google Trends, Google Trends for Websites, Google Insights for Search, etc. Before planning your social media activity or promotional campaigns make sure to check all of these trends to find out what topics are popular.

  1. CRM also boosts SEO

Use your social media platforms to give best customer service. Trying to respond well will result in not only improved customer satisfaction but in SEO success, too. Try to answer a question with the help of links from your website. You can then reply to tweets, comments with a link to the answer.

  1. Use social media meta tags wisely

Social tags are HTML tags that start with the word “meta.” You put these tags in your page’s code to help determine what information appears on Twitter, Facebook, Pinterest, etc. when people share your URL. Social tags make it easy for people to share, give you control of the shared image and finally help search engine spiders understand what your content is about.

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14

WHICH PART OF SEO IS IMPORTANT?

A full SEO campaign has different steps. Each of these steps is important to achieve success. Though it is hard to say that one step is important more than another, we will try to clarify which aspect of SEO is the most important. Let’s begin to understand the process of SEO.

SEO – Search Engine Optimization – is the process of getting organic traffic search results on search engines such as “Google,” “Yahoo,” “Bing” etc. SEO is constantly moving, changing and improving. You must make sure you keep up-to-date with best practices to claim the best possible rankings for relevant keywords. Here are the steps to full SEO campaign:

  1. Problem Identification

The first step is always important. To plan successful SEO campaign firstly, you should identify the problem. You should monitor the website; you may have been hit with a Google penalty. Do not forget that you should spot Google penalties before they hurt your business.

  1. Keyword research

If you want to learn your target audience as a whole, to find out which words, terms, and phrases to target with SEO you should research your market’s keywords. You do not need to get the visitors to your site; you need to get right kind of visitors.

  1. Content development

Content creation is the foundation of SEO. Only quality of content can keep your customers on your site and distinguishes you from your competitors. Pay attention to the keyword density and the level of anticipating customers’ need. Making a comprehensive list of your primary and secondary keywords will help you to achieve your goal.

  1. Page optimization

With the help of page optimization, you may get more visitors. Page optimization is about page titles, text-based navigation, placement of targeted keyword phrases, website map, etc. Following the new high-quality, building meaningful content on a continual basis will boost your website traffic.

  1. Reporting

It is important how you track your results and report them. You should include detailed information about keyword progress, impact on traffic and ROI. Creating reports every month and comparing them with each other will give you an overview of the progression of SEO.

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15

12 DIGITAL MARKETING TEQNIQUES YOU CAN APPLY TO YOUR BUSINESS IN 2018

As the digital world grows rapidly, all of the business around the globe is turning digital. If you don’t have a place on the web you better hurry since the sooner you start to digital marketing, the faster you boost your business. Being able to reach to millions of people with a move of your finger shows the effectiveness and easiness of digital marketing. So if you are entering the digital world or want to hang on to it, here are the 12 Digital Marketing techniques you can apply to your business in 2018.

GOOGLE ADWORDS

Google AdWords is advertising method in which advertisers bid on specific keywords for their ads to appear in Google’s search results. In this system, what you need to do is to select the keywords that represent your business the best and choose a maximum bid for those keywords. Then, when someone searches for those keywords you are ranked with other advertisers according to your highest bid. And your quality score composed of relevance and user experience. Moreover, Google AdWords uses a system that automatically places you to the highest rank possible while paying the lowest possible amount. Hence, more people are able to find your business while you pay the least amount out of your pocket.

SEARCH ENGINE OPTIMIZATION
SEO is the method of getting your website to rank higher in search engine organic results. SEO is a growing field and people start to realize that the advantages of SEO are extremely high. Every day, millions will use search engines to find products or services. It is the digital age, People trust listing in search engines such as Google, Yahoo, and Bing, so when your site appears on the first page of major search engines your potential customers are convinced that it is a reputable company. Other than that SEO-optimized websites load faster, are easy to read and surf, and will display properly in almost all types of devices. As soon as you start your SEO efforts, you’ll see a clear-cut increase in traffic. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof. That is why small businesses that want to build better brand awareness must invest in SEO and start gaining top rankings. You can read more about SEO here.

FACEBOOK ADS
Facebook Ads provide you an easy and effective access to a broad range of potential customers or the audience of your choice. Currently, the number of people that use Facebook is about 2 billion. And, people in the US spend 1 of every 5 minutes on Facebook. Which basically means there are thousands of possible customers within your reach every second. With Facebook Ads, you can reach your desired customer to boost your business. In Facebook Ads, you can choose your audience based on age, location, and interests. Choose the ad format you want among various types of eye-catching samples and you will see from the report that this marketing strategy actually works.

PAGE SPEED OPTIMIZATION
We live in a digital world where there is no tolerance to loading web pages. Thus, you have no choice but to be faster if you want a successful business. Slower loading page will both decrease your ranking and dissatisfy your customers. All web reports show that most of the users immediately leave the site if it takes more than 3 seconds to load. With Page Speed Optimization you can get the most out of your page with instant response to visitors demands. With this strategy, you make sure that customer stays on the site.

LANDING PAGE OPTIMIZATION
Landing Page is the chance of bounding interested customers to your webpage. In other words, it is the page that your customers see when they first click your ad link or search engine link. This is the page where you get the chance to convert visitors into sales. Landing Page Optimization (LPO) is the way to make your conversion levels rise. Since, Landing Page is of such importance, using LPO to perfect your Landing Page is a valuable task. Yet, don’t be afraid because there are lots of free guides and step by step tutorials out on the web to help you with that crucial task.

BLOG CONTENT CREATION
Content marketing and blogging isn’t just something for big corporations. When you start whether a small or a wide range business online, the first topic that should be worried about is to create great content. Conversion rates are 6 times higher for content marketing adopters than nonadopters. This way you get to keep and increase your followers. However, it takes a lot of time and effort to create an actually valuable content. Original content is still worth these efforts since it will not only attract visitors it will also increase your site rankings. And the best part is that there are hundreds of free guides you can use online about how to start content creating strategy. You can use content marketing to build an audience and to achieve profitable results such as increased traffic and customers.

VIDEO CONTENT CREATION
It’s no mystery that the video content creation for digital marketing is on the rise. YouTube is now the second largest search engine on the web. While video marketing is usually an afterthought, its value demands a leading position in your content marketing plan. Firstly, utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front-page Google by about 50 times. Videos obviously attract more consumer attention than any other content. And while we’re in the midst of a content-overload for consumers, capturing attention is particularly a key. A video is the most powerful way to evoke emotions online. It’s the best because it offers characteristics beyond traditional content like a tone of voice, facial expressions, music and so on.

CRAIGSLIST POSTING
Craigslist can be a wild ride. It is one of the huge platforms you can advertise your business. You can buy and sell almost anything, not to mention the personals section. Yet, the biggest problem is to stand out in those thousands of posts. If you want your Craigslist post to stand out, you need to put a little more effort into it than the average poster. Affordable craigslist posting can help you grow your business to gain customers and generate exposure. This marketing strategy can be amazingly successful for any of your business.

GOOGLE MAPS AND IMAPS OPTIMIZATION
Maps are one of the apps that Google has spent the most time refining and improving. And the results speak for themselves. Most of us only use maps to navigate through cities, but it’s much more than a means of getting around. It’s an incredibly powerful marketing tool. Google Maps and iMaps optimization is the process of using maps’ functionality to make your business easier to find for customers. The ultimate objective of Google Maps marketing is to achieve a ranking as high as possible in the local business results listings on the Google Maps results. For example, when customers search for a hotel, Google Maps automatically marks the closest place as A, the second B and so on. If used strategically, Google Maps and iMaps optimization will take you one step ahead.

SOCIAL MEDIA MARKETING
Social media marketing is the process of gaining traffic or attention through social media sites to achieve your branding goals. You can do activities like posting text, image, video contents that encourage audience engagement. This method can also involve paid social media advertising. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Succesful marketing on social media can bring extraordinary success to your business, creating brand supporters and even driving sales. If you have content that you believe your targeted audience would enjoy, you could reap tremendous benefits and earn valuable traffic. Platforms are opportunities for you to share your expertise, so you should find and engage your audience.

GUEST POSTING AND BACKLINK CREATION
Today, in the market there are tons of businesses, therefore, it became much more important to create awareness. People should know you are here. This can be achieved with Guest Posting and Backlink Creation. If you write on another blog you can add the address to your blog, this is called Guest Posting. What Backlink is that the link you have directed to your site on another website. One of the key points to organically rank higher on search engines’ result pages is to have good backlinks. The only way to create good backlinks is to publish content that users find useful. The quantity and the quality of the backlinks you have are also important for SEO and to be ranked higher. Therefore, adding more backlinks directed to your website will probably be a good strategy.

EMAIL MARKETING
Email marketing definition is the use of email to develop relationships with potential customers and/or clients. Spam emails we all get claiming ‘deals’ are good examples of email marketing at its worst; At its best, email marketing allows businesses to keep their customers informed and deliver their marketing messages to their customers. Particular groups of customers can be targeted or even individuals. Offering special deals on your customers’ birthdays, for example, is one example of email marketing personalization. Email marketing helps you maintain a relationship with customers over time that hopefully results in increased sales and customer loyalty.

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19 TIPS FOR NAMING YOUR COMPANY - / Webzool – Los Angeles SEO | Web Design | Digital Marketing

Entrepreneurs worry so much over a number of other details as they get started and then leave one of the most critical aspects as an afterthought which is the brand name. Naming your startup may seem minor, but it is actually one of the most important and undervalued aspects of your company. This name will be attached to your company image for years to come. Therefore, you need to get it right from the beginning. The sad truth is that the right name can make all the difference when it comes to propelling a company to success, rather than just slogging on. Names are quite powerful. Each one has a distinct difference. So, get the name right, and you get branding as a by-product of your advertising.
These are 19 valuable tips to consider when determining a business name. more info

10 WAYS HOW EXPLAINER VIDEOS CAN BOOST SALES - / Webzool – Los Angeles SEO | Web Design | Digital Marketing

The objective of every business is to sell more. In the competitive business environment, many small and large business owners are continually facing a common dilemma – to improve their business sales. Their usual step to this is to spend more for AdWords, or they’re spending more time performing SEO, in their attempt to increase website traffic for their business.
However, there is a new and perfect sales strategy which will allow you to increase your business sales. So then, a well-placed explainer video might be worth considering if increasing conversions and sales is on your to-do list. Here are 10 ways how explainer videos can increase your sales.

HOW TO LAUNCH YOUR FIRST EMAIL MARKETING CAMPAIGN? - / Webzool – Los Angeles SEO | Web Design | Digital Marketing

Email is not going anywhere. There are 3.8 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you are trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

24 KEY CHARACTERISTICS YOUR FACEBOOK AD IMAGES SHOULD HAVE - / Webzool – Los Angeles SEO | Web Design | Digital Marke...

When it comes to the creative aspect of your Facebook ad images, it is important to note that it does not necessarily need to be all about the offer. Make sure your creative reflects the marketing message that is in your copy.

Visuals such as images and videos are what grab our attention while swiping and scrolling through our News Feed. Reaching people on Facebook means being able to communicate visually, and to do so quickly. Facebook favors visual content over written content because time has proven that visuals are what users want to see. Plus, visuals are more easily remembered, and they are far more likely to be shared.

18 Strategies to Make Facebook Advertising Like a Pro - / Webzool – Los Angeles SEO | Web Design | Digital Marketing

Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.

The sheer volume of users alone makes Facebook a digital marketer’s playground.

When it comes to Facebook advertising, I could speak about a list of done-to-death conventional techniques.

And most are still quite useful.

Below are 18 advanced Facebook advertising techniques you probably did not know about but should most definitely try.