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Updated by Joanna James on Jun 23, 2019
Headline for Trends in the Hospitality Industry – What will Shape the Experience of Travellers?
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Joanna James Joanna James
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Trends in the Hospitality Industry – What will Shape the Experience of Travellers?

The hospitality industry today has evolved into a multi-billion-dollar industry and an industry with high competition. Here are some trends that are sweeping the hospitality industry.

1

Co-living

Co-living is a modern method of housing, where inhabitants who share the same values, intentions and interest will occupy the same living space. It's a new approach that millennials have fashioned using the concept of an old idea which is now making its way into hospitality trade as more and more millennials globe trot as groups.

2

Experience

Whether it is the attention to detail or the customer experience they receive from the staff or the attractions around the hotel, hotels have to take a holistic approach to ensure that their guests get the same experience inside their accommodations as well as outside when they are within the hotel premises.

3

Loyalty programmes

Loyalty programmes are an important strategy that is extensively used in the industry won't change any time soon. They ensure that they get recurring customers and the customers who visit, spread the word to their friends and family. Due to the ever-changing consumer behaviour, the hotel industry has come up with more creative reward schemes that redefine the term loyalty.

4

Architecture

Gone are the days where the aesthetics of the hotel were only important and prominent in boutique hotels, it has become an entry level requirement that more and more hotels have started adopting. Whether you're stationed at a chain of luxury hotels and resorts in the league of Anantara Hotels, Resorts & Spas or a simple bed and breakfast hotel, today's travellers pay more attention to how aesthetically pleasing a hotel is and if they like what they see they'll spread the word.

5

Online presence

Online presence on social media platforms like Instagram, Facebook and Twitter have become increasingly important towards the customer experience. While using a strong online presence is a great marketing strategy to promote your brand, having someone to answer any questions regarding food, facilities and special requirements is definitely an aspect that more hotels are investing towards.

6

Smarter luxury

The definition of the word luxury has changed drastically due to consumer behaviour. Tourists these days are looking for an authentic and personalized experience when staying at a hotel rather than the traditional experience of luxury that includes extravagant massages and being treated like royalty. Not that the industry has totally changed towards a minimalistic approach; people still expect all the amnesties but they also expect to feel the personalized experience catered to their needs, the little things can go a long way!

7

Rediscovering its roots

In the past, the bread and butter of the hospitality industry were the people. But over the years the hospitality industry has lost its way and trying to be profitable and efficient without serving their ultimate purpose. The real innovation in the hospitality isn't having the best-oiled machine but how the machine can serve the customer best. The more hotels focus on being genuine with their guests, the more empowering their employees get and come up with new creative ways to make the customer experience better.