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Updated by Ed young on Sep 16, 2018
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SEO , Web Design and Digital Marketing Service in Los Angeles

We will design an elegant website for the

business that displays you as a leader in

your industry.

Make a big impact on your clients with a beautifully designed website that encourages customer engagement and increases sales.



Creating an app opens an entirely new channel by which you can interact with your customers. A haven in which your dedicated audience always has access to you in one simple click. Your app is a space fully customizable to their needs. The problem in most cases isn’t the app itself. Rather, it is the crucial step so often missed after the app is created, promotion.

A general rule of thumb is to spend as much time promoting your product as you do to create them. For instance, if you spend 2 days writing a blog post, then spend the next 2 days sharing your blog post in as many outlets as possible.

The more you promote your content, the easier and faster the process becomes. We know small businesses don’t have a large budget to dedicate to marketing or promotional events. Even those who do have the money may find themselves only having a few channels to promote their content.

We have gathered 15 steps to guide you in marketing your app effectively. These steps will only cost you time, and we’re confident that if you follow them, you’ll have a notable increase in a number of followers and downloads.

If you have an existing website which is fully functional and mobile-friendly, then it can be one of the greatest assets for promoting your app. At one point or another, all of your customers or anyone interested in your company will find their way to your website, and when they do, it’s important they all know you have an app.

Including your app in your site could mean sectioning off a part of your website exclusively for the app. Such as towards the middle of the webpage or the corner of the screen. While this method can bring in more downloads, I recommend taking an alternate approach. Instead of placing it solely on your website, have a pop-up page display whenever someone visits your site.

By this way, the app is the first thing the viewers see. The pop-up page is just a gentle reminder that you have an app and your customers are given either the option to continue to your mobile site or download the app.

In addition to including your app on your website, including it in your regularly scheduled blog post is another marketing strategy you can leverage. You can do so by creating a comprehensive blog post entirely about your app or including a CTA (call to action) at the end of each blog post to invite your visitors to download the app.

When writing the blog post completely about the app, write a complete story about your app and let your viewers know the purpose behind it. Tell them how this app can help and make things easy for them. Include your app links, videos, and screenshots to help them get a good understanding.

Your app needs to be engraved into every aspect of your marketing, which includes all of your emails. As a business, you’ll send out countless emails and not including your app in each of those is a missed opportunity.

Any email which is sent out, whether it be from your newsletter, your tech support or even the payment confirmation email should include a footer with one line advertising your app. Include details such as what can be achieved through the app and a link redirecting towards the download page.

Demo videos are an easy way to showcase everything that your app has to offer. For the demo video, create a simple half a minute commercial with the principles of Simon Sinek’s Golden Circle: Why, How, and What.

Assign a team to work on this video together. The collective minds of more than one will help you to finish projects faster and with fewer errors. Keep in mind that your demo video isn’t meant to stay the way it is now. Your videos, along with all your content, should be updated weekly or monthly.

Participating in-app awards is the most recommended channel, and I would highly suggest you take advantage of it. It can give you tons of press, reviews, exposure, and plenty of downloads. Even though the chances of winning very much depend on your pitch and app idea, if you succeed to get things right the first time, you can enjoy a little stardom.

Here are some of the most famous app awards websites:

Appy Awards
Best App Ever Awards
AppCircus competition
Apple Design Awards
Appsters Awards
Ericsson Application Awards
The Webby Awards
Best Mobile App Awards
With over 3.3 million apps in the Google Play Store and 2 million in the App Store, there is a lot of noise in any category you choose to have your app in. Due to that noise, many people choose to take an interest in apps, only when the app icon entices them.

To make your app icon stand out, it should:

Have a unique shape that stands out
Have a limited pallet of colors – 2 is enough to create contrast
Avoid using a photo – it blends in too much!
Avoid a lot of text, and it is barely readable anyways
Be creative!
Testing your app icon out on a dozen different wallpapers also doesn’t hurt.

App store optimization (ASO) is, at its core, search engine optimization (SEO) for the Google Play and App Store. Just like SEO, app store optimization focuses on search relevance, keyword relevance, and the keyword density in your description.

With almost half of iPhone users in the US are finding apps through search, your app description is one of the essential things that you can focus on in your app marketing efforts.

A great landing page is a must have for any business, even if you do not have a mobile app. Having a great landing page is like having a great business card, just in case you ever need it, it is good to have with you.

Breaking it down, while the page has multiple links out, the two most prominent links are the Google Play Store and App Store buttons. They are several times larger than the social sharing buttons, great to have for helping visitors to the site share the app, and they stand out just as much as the images to the right of them.

As you scroll down, each panel has a single call to action, which leads directly back to the primary call to action – to download the app.

Getting on an App Review Site means you are going to have to send them a pitch which means you have to convince the website that your app is good enough to be reviewed by them and featured on their site. Most of these app review sites are looking for things such as:

Beautiful graphical designs in high quality
Original and unique content, mechanics, themes, and art
Stable apps with no glitches, crashes, overwhelming loading times or poorly pieced together content
When you reach out, you’ll most likely have to provide supporting material for your app. It is usually done in the form of a document containing the following:

A link to your app in the app store
A summary paragraph describing your app and what makes your app stand out
Screenshots of your title screen, app logo, and in-app content
Links to videos of your app from Vimeo or YouTube
A promo code that are keys giving access to download the app for free if it is a paid app,
Having a good promo video is a staple of any mobile app. It is a quick and easy way for anyone to understand the most common use case behind the app and how they can use it.

An additional benefit of a promo video is that you can take advantage of video SEO.

For instance, if people search for “the best list-making app” and your YouTube video title matches, then it will show up before the rest of the search results.

Social media, despite the heavy focus of most businesses, is still a very underutilized channel of promotion. Sending the message once is good, but sending it several times over a month or two is even better.

The typical Facebook page post reaches 16% of the page’s fan base. Now if you’re to send the same message, re-write it 4 or 5 times and send it out once a week for five weeks and you are apparently reaching 80% of your Facebook page audience.

Marketing your app can also extend beyond your usual field of influence and often, these foreign connections are exactly what your company needs. Developing authentic, honest and mutually beneficial relationships with influencers will go a long way in helping to promote your app.

Influencers are people with the power to influence the buying and engagement decisions of a particular group of people. Business owners reaching out influencers should be careful to only present content that is truly relevant for the influencers and their audience. While some marketers often offer monetary compensation in exchange for influencer promotion, we recommend you instead find influencers that genuinely value your company.

Your viewers and theirs as well will quickly catch on that the influencer is being paid to act on your behalf. The last thing you want is customers’ feeling that you are “faking” how great your business is. Genuine sponsorships will aid your company much more and build a stronger following.

Let influencers know you’re building or have built an app. Ask if you can have some time with them to discuss the development of the app or to gather some feedback. If you want to have them on board, give them their section within the app or work towards building an app that provides to both parts needs. And if you decide to go with either of these choices, make sure your interests, values, and customers align.

Increase your visibility on social media groups, especially Linkedin, Google+ and Facebook, to become better known among entrepreneurs and app developers go.

Ask for their feedback about your app and give them a free promo code to try it out. Discuss current features, future updates, bug fixes, and value their opinion. You can build a great relationship with them which might present the opportunity to cross-promote each other’s apps without spending a cent.

Have a look at blogs in the space which are relevant to your mobile app. Identify the opportunity to add value by commenting on relevant blogs that makes sense. Make sure to provide valuable insight and also link to your mobile app or your mobile app’s landing page. It can be used in mobile app marketing to drive high-quality, relevant links and traffic to your mobile app’s landing page or download link.

Your customers need to know you’re always making the app better for them. Apps that aren’t being cared for will be thrown away. Users will feel betrayed if you aren’t doing all you can to make the experience better for them. This is particularly true if you still have not addressed many of the issues that customers rage about in the review sections. Keep your app content fresh and let your customers know that you are always planning something more for them to enjoy.



Are you trying hard enough to handle your shopping cart abandonment?

The first step is to track and recognize how many customers are leaving items in their carts without finalizing the purchases.

If you are not addressing it, you are missing out on sales.

Take a moment to think about how you can improve the customer experience.

First, the consumer becomes aware of your products, services or brand.

Next, they have a want or need that sparks interest in something more specific.

Once the customer knows what they want, they consider the purchase.

Adding a product to their shopping cart qualifies as the consideration part of this conversion funnel process.

They are now just one step(click) away from finalizing the sale.

So, what is the problem?

If consumers are getting all the way to the shopping cart, you do not have a problem with your homepage or product service page.

What about your contact page or customer service information availability?

It is possible the customer does not feel comfortable finalizing the purchase based on the provided information about your business, reputation, warranty, or return policy.

But again, they have already made it to the checkout page with items in the cart.

So, the issue has to be in the final step of your conversion process.

In this post, we will show you some techniques that will minimize shopping cart abandonment on your platform and increase your conversion rates.

  1. RECOGNIZE THAT CUSTOMERS ARE PRICE SENSITIVE Your prices may be deterring the consumer from finalizing their purchase.

Apparently, you are trying to make money.

I am not telling you to start giving everything away.

You should be making a healthy profit on each transaction.

But unexpected prices are the first reason why consumers are abandoning shopping carts.

So, the initial price of your item might be okay.

But the added charges are turning customers away.

Some examples of these extra charges may include:

Processing fees
Sales tax
Any other hidden costs
Is there a way you can discharge some of these?

Here is an idea.

Maybe you can take on the shipping fee.

Rather than putting that burden on the customer, you can adjust the original prices of your products to account for the shipping charges.

The customer will still end up paying more, but it is not an unexpected charge.

You have got to find a middle ground and try to keep your prices competitive while still generating a nice profit.

You may be making slightly less money in each transaction, but it is worth it if you can increase the transaction rate.

  1. MAKE SURE YOUR WEBSITE AND CHECKOUT PROCESS ARE SECURE In the last five years, 46% of Americans were victims of credit card fraud.

That is an alarming number.

Americans are being the targets of nearly half of all the credit card breaches worldwide.

This is a real concern for consumers.

Your customers may have had a negative experience in the past, and that can make them hesitant about online shopping.

Therefore, the purchase process on your website needs to be secure.

You hold the responsibility for your customers’ credit card information.

Do not be the reason for their accounts getting hacked.

Take the proper security measures and place the corresponding badges on the checkout page, similar to the graphic above.

It makes the consumer feel more comfortable on the checkout page.

A secure website and checkout process need to be a priority for your e-commerce store.

  1. LET YOUR CUSTOMERS CHECK OUT WITHOUT CREATING A PROFILE You want customers to have an account with your company.

It is a great way to track their behavior and keep them informed of special offers and promotions.

However, you should not be forcing people to create a user profile to make a purchase.


It is an extra step. People are in a hurry, and you want the procedure to be quick.
They may have a fear of getting unwanted text messages, emails, or junk mail.
If your website does not have a guest checkout option, you are making a mistake.

There should be two clear options.

Returning users can easily sign into their accounts, and customers without an account can proceed without creating one.

This ensures you are not losing sales.

However, to complete the checkout process, the customer still needs to enter their information.

Which means you will have their name, location, email address, and other information.

Once the sale is finalized, you can entice them to create an account.

All they need to do is create a password.

You already have all the other information in your records, so they do not need to submit information twice.

Give the customer a reason to create an account.

What’s the customer getting in return?

Option to track the order
Exclusive discounts
But they should not be forced to create a profile just to make a purchase.

So, make sure that is optional.

  1. ACCEPT A BROAD RANGE OF PAYMENT OPTIONS FOR THE CUSTOMER What kind of payment options are you accepting?

Visa only?

Do you not accept Discover cards?

I understand that particular credit card companies have higher processing fees than others.

Accepting transactions from PayPal or similar platforms could be even more costly.

By not accepting some payment methods, you could be turning customers away.

You might think everyone has one of the credit cards you accept, but that is not always the case.

Give the consumer lots of options because alternative payment methods are trending upward.

If you are accepting only 1 or 2 payment forms, it could be the reason for your shopping cart abandonment. Because some customers get to the checkout process only to discover you are not offering their preferred payment option.

  1. THE PROCESS NEEDS TO BE MOBILE FRIENDLY Your website should be mobile friendly, and the checkout procedure should be optimized for mobile devices.

Research shows 84 percent of smartphone users have experienced a problem completing a mobile transaction.

And 40 percent of users will go to your competitor after an unsatisfactory experience on your mobile site.

What do these numbers tell you?

People want to shop on their phones.

Almost 5.2 billion people have a mobile device across the world.

Of course, not all these people are your potential customers.

But a large part of them could be.

Do not alienate people from shopping on their mobile devices.

It is estimated that half of the e-commerce transactions happen on mobile platforms.

If getting to a desktop or laptop is the only way for your customers to shop, it could be hurting your sales.

Make sure your checkout procedure is optimized for mobile devices to decrease your shopping cart abandonment rates.

  1. AVOID YOUR COMPETITORS FROM STEALING YOUR CUSTOMERS How unique is your service or product?

Chances are, you do not own the space outright.

You have plenty of competition.

It is not always easy to compete with the big players like Amazon or Walmart.

36% of shoppers abandon a shopping cart because they found a better price elsewhere.

If your prices are higher, that needs to be justified.

Make sure your service and quality are outstanding.

Your customer needs to understand this.

The website needs to load fast because 64% of smartphone users expect a site to load in 4 seconds or less.

And do not make the process too complicated.

We know that 25% of consumers abandon their shopping carts if the navigation is too complex.

They will go to your competitors instead, and therefore you should be aware of how your competitors are operating.

  1. SEND A REMINDER EMAIL IF A CART IS ABANDONED So you may not be able to prevent everyone from abandoning their shopping carts.

Even if you reduce the abandonment rate, you will not get that number down to zero.

Where do you go from here?

Do not give up just because a customer abandoned their cart.

If you have their information, reach out and send them a reminder.

Sending an email, you can accomplish a few things:

remind the customer of their shopping
create a sense of urgency
offer an additional incentive
The reminder alone can be enough to get the customer to finalize their purchase.

But if it is not, it can create a sense of urgency by saying “high sell-out risk.”

It can also provide an extra incentive by offering a discount.

Earlier I mentioned that consumers are price sensitive.

They may abandon the cart for financial reasons.

Giving the customer a discount will show them you care.

That promotion may be enough reason for them to finish the checkout.

  1. USE A/B TESTING TO SIMPLIFY YOUR CHECKOUT PROCESS How long does it take the consumers to purchase on your site?

Every extra click they have to make gives them a chance to second-guess their decision.

You can run an A/B test to see which checkout procedure is more successful.

If you have a long checkout system, you should definitely shorten the procedure significantly.

Run an A/B test by using your current system as the control group and a shorter version as the experimental group.

See if you there is a difference in your shopping cart abandonment rates between these two groups.

  1. CREATE A SENSE OF URGENCY You can do FOMO(Fear Of Missing Out) on your checkout page to reduce cart abandonment.

Some customers are just browsing.

New customers most likely will not buy anything on their first visit to your website.

But you can give them an additional incentive to finalize their purchases.

Create a sense of urgency.

“Limited quantity remaining.”

“Sale price expires at midnight.”

“8 other people are looking at this room right now.”

“14 people booked this flight in the last 24 hours.”

I am sure you have seen phrases like this before while browsing online.

Airlines and hotels do this all the time.

Act now, or miss out.

You can incorporate this psychological method into your checkout process to reduce cart abandonment.

The shopping cart abandonment is a problem for your e-commerce website.

But it is not too late to make changes to your checkout process to prevent future cart abandonment.

You can follow the advice above to keep your abandonment rates low while increasing your conversion rates and revenue.

Customers are price sensitive so do not hit them with any unexpected charges.

You should accept multiple forms of payment while also making sure the payment procedure is entirely secure. Customers will not shop on your website if they think their credit card information is at risk.

Do not force customers to create a profile to check out. Instead of that offer a user account as an option after they complete the process.

Make sure your website is optimized for mobile devices. Because if not, your customers can go to your competitors.

The checkout process has to be short. You can run an A/B test to play with different formats and options.

To avoid cart abandonment, create a sense of urgency: if the customer does not act now, they may not be able to get the exact product in the future.

Even if someone abandons their cart, it is not too late. Send them a reminder email about the product.

You can also offer a promotion or discount as an extra incentive to finalize the sale.



Repurposing content is a way of taking content that you have used for one mission and reusing it for another. Just as you can repurpose an old shoe into a flower pot, you can repurpose a blog post into an infographic, or an interview into a blog post. Content repurposing is a digital marketing strategy that comes in handy for many reasons. It can enhance your marketing, save you time, help with your online presence, and many more.

As a small business owner, you have already got enough on your plate. Why not save yourself some time and effort by stretching your content a bit further? Below are 12 reasons why to start gathering up your existing content. From the old to the new, the top performing pieces to the flops, all content can be repurposed.

    If you have a content that is performing well in one area, there is a chance it can perform well in other fields too. Maybe you have a blog post which is driving traffic to your website. Why not change it into a printed pocket guide with a tracked phone number, which you can hand out at your next event?


Some of the content you publish isn’t going to perform as well as other ones. Though, it may not be that the content itself is weak. It may be the context in which it is presented. An eBook that did not capture many leads for your business might make an excellent series of blog posts that drive traffic to your website. Or, a series of blog posts that are not getting many visits might cumulatively make a great e-book that attracts a lot of consultation requests.

    Whether it is a blog article or social media post, something you published a year ago will not reach the same people if you publish it now. Every day new social media users are creating accounts. Besides, you build and refine your audience over time, so try to spruce up an old piece of content and re-publish it to get it in front of your new and loyal followers.

    Your targeted audience members may have a lot in common, but they’re likely to range in their preferences and learning styles. Some are visual learners, and others prefer audio. Some like to see numbers, and others like to look at examples. Repurposing content into different forms of media is an excellent way to extend your reach out to the various members of your target audience.

    Consistency is vital in marketing, but that does not mean you should use the same medium for everything. Instead, you should convey the same message across different mediums and marketing channels. Repurposing the same content into various forms will help you to achieve consistent messaging across diverse channels.

    Not everyone in your targeted audience is at the same stage in the buyer journey. Those who are on the verge of making a purchase might be looking for longer pieces of content so they can make a choice. Those just getting familiar with your business may be searching for quicker, bite-sized pieces of information. Instead of creating different pieces of content for each of these buyer stages, repurpose one piece.


When you repurpose your content, you can yield more output with the same amount of input, while maintaining the quality. It will save you time so that you can work on new marketing ideas and focus on other aspects of your business.

    Repurposing content leads to more quality content and the more of that you have online, the higher your online presence will be. Having a powerful online presence is crucial for raising brand awareness, building your audience, and ultimately getting more customers.

    Another benefit of repurposing content is that having more content online helps to increase your SEO or search engine optimization. Search engines like Google prefer websites they can trust, so the more pages of quality information you have, the easier they can recognize you as a credible source of information.

    Online users love to share useful and interesting content, such as images, blog posts, and infographics. So, the more you put out there, the more possibilities you have to get your content shared, which creates backlinks for your site—another SEO perk.

    You can think that it’s redundant to take information in one form and convert into another. The truth is, this is a grand repurposing strategy that can help strengthen your messaging. The more diverse ways you can convey your expertise and brand voice, the stronger it will be. As your audience sees a common theme across each of your channels and mediums, they’ll start to see that you are an expert in X, or that you’re passionate about Y.

    You can never be perfect at what you do. Repurposing content helps you to reinforce the knowledge that you already have in your head, to add on to it, and become even more well-versed in what you do. Besides, repurposing allows you to get familiar with the different forms of content and various platforms, making you a more versatile marketer for your company.

Content holds a lot of value, but it may be holding even more than you think. Take a look at your existing content and think about how you can repurpose it. And even better, create new content with this strategy in mind, so that it can be easier for you to repurpose down the line. Repurposing your content will make your life easy, but you can make repurposing even easier by thinking one step ahead.



A lot of e-commerce businesses vanish altogether within the first couple of years since their inception, while most of those who survive to fail to generate sales as per their expectations.

Based on an analysis of hundreds of sites from genuinely worried owners, there are some common mistakes plaguing stores with no sales, which profitable stores don’t make.

If you consider yourself among them, here are the top ten reasons why your e-commerce store doesn’t make any sales.

Almost every store with sales problems is using a pop-up that appears on the screen with message bubbles. It’s annoying to your would-be customers because displaying pop-ups too early and too many times is interrupting the shopping experience.

Pop-ups showing genuine sales are believable only if you are a large store. In a small store or a brand new store, these work to kill the “trust” you’re trying to establish.

The problem about early opt-in demands is there’s no chance to see the store. No chance to become interested in products before being asked to go through the trouble of giving personal information. Customers can`t decide whether they “like” what they see when they haven’t seen it yet.

Pop-up discounts harm sales when they pop up too soon. Visitors have no clue what you’re selling yet, so they are not interested in a discount.

A higher end store offering coupons to everyone is confusing and lowers the value of your products to the customer.

With every extra click before the sale is complete, you lose some customers because they get distracted. The fewer clicks between when they arrive at your website, and when they complete payment the better.

We often see pricing problems in e-commerce stores that don`t make any sales. These are frequently oversights and sometimes technical glitches, but from the visitors’ perspective, any pricing issue can look like a trick.

Currency can confuse, especially on the websites with no contact info. Symbols for some currencies are single use; the dollar sign “$” is used in twenty countries. If you have a currency that has a letter abbreviation state it explicitly.

Always display the price and currency clearly and double check consistency from the product to check out.

Majority of shoppers search the web using their smartphones. If your online store makes navigation and buying through mobile hard, the result is that customers get annoyed, go elsewhere, and your sales will be significantly affected.

Ensure that your mobile app design is elegant and your website is responsive. Navigation on your online store can be confusing if it has tiny buttons, small product images or a cluttered design. A mobile-friendly display will show up on phone screens with large pictures and adequately sized buttons.

Nearly every store that isn’t making any sales has an ‘About Us’ page that tells visitors a whole bunch of nothing. If someone is reading your ‘About Us’ page, they’re already interested in your products; now they want your story. They want to hear who you are and why they should buy from you. They also want confidence that someone reputable is behind your store and to know the country you are in. Be honest and forthright in your ‘About Us’ page.

We often see a ‘Contact Us’ form, but no real contact information. Most shops don’t make it easy to find contact information, and it matters. Limiting contact information on your website is a huge red flag for consumers. If you don`t display your location information and phone number, you will have a hard time establishing trust with your customers. Let them know they can reach you if there is a problem. Your ‘Contact Us’ should include proper information. So display your physical address.

Create a smooth and comfortable checkout process for customers. A multi-step, complicated checkout process is an annoying experience for consumers. Likewise, never require registration for a checkout. Try to provide checkout without registration, such as by signing in with Google or social media platforms.

Let customers go through the whole process and choose the option to register in case they want to come back again. Asking for unnecessary information not just frustrates the customers, but also leads to abandoned shopping carts.

Without targeted traffic, your store won`t generate any revenue. Create a marketing strategy that uses social, content marketing and even paid marketing. Once you begin building your customer base, let user-generated content and testimonials make further social proof and promote your store.

Get involved in industry-related discussions to turn heads of prospective customers. Engage your followers on social media to keep your brand front and center. To engage past and current customers use content marketing to keep them coming back, as you promote your content to new prospects.

Targeting the wrong audience means all of the hard work you have put into both your products and sales goes to waste. A lot of entrepreneurs think they can throw a store online, and they’ll suddenly make a ton of sales, but it doesn’t work that way.

You need to paint a picture, to know when to sell hard and who to sell to. Make your audience research so that your marketing is targeting the right crowd. Without this vital information, your sales pitches will be generic, and ineffective.


When your e-commerce store doesn`t perform as you’d hoped, often the problem is how you present it to the world. Sometimes you just haven’t painted a clear picture of how the product will impact your customers’ lives. Perhaps your approach to sales is too pushy or you’re too passive about it. Or there may be something wrong with your website’s accessibility. Once you identify the issue, work on fixing it and watch your product sales soar!

Have you had trouble increasing your e-commerce store’s sales? If so, did you find one of the problems discussed here to be the issue to blame? Please let us know all about it in the comments!



Online shopping has made many people’s lives much more comfortable. Not only can you order things to your door, but you have a world of products at your fingertips. We are no longer limited to the selection of products available at our nearest stores. As incredible as it is to have all of these options, it makes owning an e-commerce store a challenge. The market is getting more saturated every day.

Standing out as an e-commerce business can be tough. Today, online retailers abound in practically every niche, and many have gotten their distribution and shipping down to a science.

In a time of very high online competition, it is important to stay on top of trends and do everything you can to make your website and product stand out.

So how can you draw attention to your e-commerce shop and make it stand out from the crowd? Here are five ways that will help distinguish your e-commerce website from the competition:

Somebody else is selling what you sell. It is virtually impossible to stand out based on your products and services. The key is building a brand that positively differentiates you from your competitors.

Your branding is impacted by everything from your choice in the logo to the content on your website to your company’s mission statement. It is mostly your company’s personality; it drives how people see your business, and the type of customers your business attracts. Successful branding requires a branding strategy that defines how customers perceive your store and the products you offer.

Your e-commerce store may not be able to compete on product, price or shipping. If that’s the case, then recognize that your brand voice is something others can’t duplicate. Even if they can copy your business in every other regard, your branding remains your own. Look for the ways to highlight unique aspects of your business.

Customers form an opinion about your business the minute they land on your website. So your site should be designed to make the steps to purchasing as pleasurable and straightforward as possible. Nothing frustrates consumers more than a website that is slow, unclear and unprofessional looking. Having a beautifully designed website and logo can make your store stand out from others which use pre-made layouts or logos.

Put yourself in the shoes of your customers and try to purchase on your website. Conduct frequent audits of your website, especially the checkout process to ensure that everything works smoothly. Don’t forget to test using different devices and browsers. It’s important to serve up an excellent experience for all customers.

Also, make sure your site works on mobile. This is increasingly becoming more and more important to the bottom line of e-commerce stores, so stay with the crowd.

Using high-quality images is very important in your product presentation. Make sure that your photos are explicit and show what the product is. The higher quality the photographs, the better. Having pictures which look expensive convinces customers that the product is high quality as well.

Many people underestimate the importance of excellent photography that highlights the unique features of a product. We often use placeholder images when designing a website for our clients, and this gives us the opportunity to show the client what type of photography we recommend using. However, when the site goes live, clients sometimes replace our placeholder images with not-so-professional photos, and it completely alters the look.

It is essential to show off your products as best as you can. You want to evoke a feeling that makes visitors want to grab the product through the screen – and immediately click on the “buy” button.

Social media is where potential customers are looking for you. 75 percent of customers will check out social media before they make a purchase. If you aren’t actively engaging with customers on social media and posting content written by your top writers, then you lose your chance to reach them.

Social networks offer new ways to reach the customers. Share user-generated content from social platforms on your website. It will add credibility to your company, showcase the community of your followers and give your users ideas on how to use your products.

Post engaging content with your logo on your social media accounts such as motivational quotes, short videos, gift ideas and much more. Always be sure that your social posts include clear calls to action that bring people back to your website to buy your products. Make sure to bring your followers to your website by sharing links to your landing page.

Social proof indicates credibility; it can stimulate new website visitors to place an order with you. Moreover, if they’ve been scanning your site for a while without coming to a buying decision, little social proof can be the tipping point they need.

Social proof comes in many forms, but for e-commerce, the most important is customer reviews. That’s because we all trust them, and many of us base our entire purchasing decision on them.

There are various ways to leverage social proof on your website, try at least some of them. If you do not have the customers yet, influencer reviews and testimonials can work as well. Contact the influencers in your field on social media and ask them if they would be interested in reviewing your product.


E-commerce is a crowded and competitive business. Your success depends on your ability to stand out. The mentioned five tips here can be applied to any e-commerce company. Try a few of them out, and enjoy the results.



B2C marketing is marketing campaigns directed at consumers for personal purposes. It works by helping you identify ways to communicate with your target audience and measure the results of each campaign. B2C marketing strategies help you prepare for sales, anticipate responses, and track progress. All three of those factors can make your marketing campaigns more successful.

If you are an e-commerce brand, you should work on e-commerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. We are going to teach you how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales. Below you can find seven most effective B2C e-commerce marketing strategies.

Make your checkout process smooth and trustworthy from start to finish; it will increase conversion rates and decrease cart abandonment.

Try to get everything on one page. If you need to have several pages, consider showing a progress bar at the bottom of each page to visualize how much longer your checkout process will take. Make buttons easy to find – the more time a customer spends looking for the next button or the checkout button, the quicker they can become frustrated with your website.

It is critical for B2C marketers to adopt a mobile-first strategy. Find out how your content will appeal to your audience best on mobile devices. It starts with a responsive website. There are ways to build your site so that certain elements appear on the desktop that does not look on mobile and vice versa. Condense your images, use readable fonts, and make yourself accessible on mobile.

If you want to take mobile even further, consider building your mobile app. Apps tend to load more quickly that websites so that users can shop more efficiently. If you have the app, customers are one click away from viewing your products. If your business is already established and you are looking for the ways to develop your brand, building an app is an excellent way to boost sales and drive growth.

Email marketing has an average ROI of 122 percent which is four times higher than channels like social media, direct mail, and paid search.

Creating an email marketing strategy can involve stand-alone emails as well as automation. You can even set up email automation like cart abandonment, welcome automation, and order automation.

– Cart abandonment emails retarget customers when they leave something in their carts. It’s one of those “friendly reminder” e-commerce marketing strategies that will help your business regain those lost sales.

– Welcome automation is excellent as customers automatically receive an email when they first sign up to get your emails. You may include a brief message about your brand and how you are happy to have them on board.

– Order automation is perfect for keeping customers up to date on their purchases. Several emails can be a part of this automation including a purchase confirmation email, a shipping email, and a delivery email. You can even send a final email to ask how they like their products.

Today, social media marketing can be used as roaring strategies for B2C e-commerce. Many brands have achieved fantastic success using social media.

Social media is one of the most cost-effective platforms to advertise on. Having accounts and posting a lot is not enough to grow your business today’s competitive market. You will need to build an e-commerce social media marketing campaign.

More active you are, more your B2C can make a connection with people. Use online social media platforms and go for sharing your products demo. It will help you to generate more leads, brand awareness, and sales.

Make your customers feel like your e-commerce store is dedicated to helping them in choosing the perfect product. Use name personalization in your emails or on your website, recommend products based on previous purchases. Take them on a unique purchase journey that is aligned with their tastes and styles.

If you manage to make your customers feel special, it will show that the brand cares about making each person’s buying journey individualized. Taking the time to learn about your customers’ needs may seem like a tremendous feat, but in the long run, you can increase sales as well as customer engagement.

If you are focused on building relationships with your customers, you must treat them as human beings. Interact with them on a human level, whether you are sharing your own story or helping them understand their frustrations. Communicate with customers, respond to tweets, reviews, and comments. Taking the time to send out more extended and helpful responses will let your customers know that you care and that there are people behind your brand that are working hard to make sure customers have the best experience possible.

After completing conversion with a client, try to keep them for a future transaction. The best way to do it is retargeting. Retargeting is all about reconnecting with consumers who have connected with your business in the past. As a form of paid advertising, retargeting can be costly, but if you use it correctly, the ROI can make the expense worth it.

You can also create membership programs. It encourages the consumers to interact with your business so they can raise the membership levels. A membership program also called a loyalty program, combines competitiveness and rewards. As consumers move up the membership levels, they gain access to more awards, which enhances their relationship with your business.

A well-thought B2C marketing campaign can make a huge difference in your revenue. You can try lots of B2C marketing strategies. However, you need to set up your B2C e-commerce strategies based on your business metrics (target customer, market value, competitions, etc.). So, it is not about following the trend but innovating a new way to beat your competitors. Regardless of which strategies you use, you can vastly improve your business’s outlook and reach more consumers. So what’s your next move? Let me know in the comments.



Running a successful e-commerce website can be a significant benefit for the business owner. An e-commerce website has the advantage of proximity. The benefits of an e-commerce website are numerous, but there are some challenges as well.

Developing the business in e-commerce is the hard part. You must take care of everything, from website maintenance to customer service. Keeping up with the pace of consumer needs is an ongoing process of development. Challenges can limit the effectiveness of an e-commerce website; however, knowing what they are is the first step in also addressing them as opportunities for improvement.

Below are ten significant challenges that most of the e-commerce owners face:

Trust will be the issue influencing whether or not consumers will purchase from your website. Make your website legitimate by writing your store’s physical address and telephone number.

Post a privacy policy on your website which defines what and with whom you share your user’s information. Also, provide a way for users to opt-out of sharing their personal information.

Protect your customers and yourself by regularly changing your passwords, finding out the critical vulnerabilities of your web and FTP server, etc.

Most e-commerce websites don’t appear at the top of the Search Engine Results Page (SERP) because they only list their perfunctory products, services, and prices. You can use SEO to position your website at the top of the SERP by providing detailed product description with unique content.

Consider adding such description to your most popular products, including target and long-tail keywords in that description. To increase traffic to your website, post buyer guides that describe the features and benefits of your product category.

Online retailers spend a significant amount of money driving traffic to their online store. They can no longer rely on one type of channel to drive traffic to their online store.

Retailers should craft the right message for the right audience to convert them into leads with hopes of turning them into customers.

Driving quality traffic and nurturing leads is vital, as at a certain point you need to convert those leads to pay for your marketing campaigns.

Retailers must continuously optimize their efforts in converting both email leads as well as website visitors into customers. Conversion optimization is a continuous process.

On the Internet e-commerce business meanings range from a large multinational corporation to a single workforce company. So it may be harder to sell a product or offer a service which is already provided by larger retailers who have much more significant authority.

Many online stores bulk buy products wholesale from manufacturers or distributors to sell that in retail from their online store. This is the primary business model for online stores.

Unfortunately, because of low e-commerce barrier to entry and other reasons, many product manufacturers and retailers start selling directly to customers. The same business that sells your products may also be your competitor.

It’s possible to set up your e-commerce store for reasonable costs, but for it to be adequately prepared in its marketing, product fulfillment and shipping efforts, you need a significant amount of capital actually to get the ball rolling.

To get the needed financial requirements for your business, you can try tapping into your savings, into your credit card balances, or approach traditional banks. Or you can go the digital way and get involved in using crowdfunding to raise resources for your e-commerce business.

When a customer visits an e-commerce website and signs up, the portal is unaware whether the person is genuine or not. This creates enormous revenue losses for a company when a customer makes a Cash-On-Delivery (COD) purchase, and the information entered like phone number, the address is invalid or fake. This challenge can be prevented by sending out a textual or/and email message to the customer to validate his/her identity.

It takes lots of efforts for companies to make a new customer and keep the same customer for a long time. It takes few transactions, time and plenty of efforts by the company to build the customer trust and loyalty.

Focus your customer retention marketing to your high-value customers, because they tend to be more loyal. Bringing new customers is more expensive than retaining the current ones you already have.

Before making a purchase consumers check the return policy, and they shop more with retailers that offer hassle-free returns. When the product is returned, the business suffers a massive loss of shipment and reputation. This cost of operation can be minimized with proper returns management with seamless interaction platform with logistic partners and vendors.

In this industry, customers can take their business elsewhere easily, so customer service is of utmost importance. E-commerce websites receive lots of inbound interaction with the majority being complaints or concerns. When these requests go unnoticed, it compromises the standard of the quality of your business and damages your brand image.

Some online retailers face growth challenges because of their limiting technology or the wrong partners.

Retailers wanting to achieve growth must be built on an excellent technical foundation. Choose the right inventory management software, email software, analytics and so much more.

Besides, hiring the wrong partners to help you implement projects or oversee marketing campaigns may also limit your growth. Online retailers must choose carefully who to work with.

An e-commerce business takes time, money and efforts for it to grow so that you can make the rewards over the long run. Surviving in the e-commerce competition requires the outstanding strategies. If you don’t want to struggle, then give extra efforts on your every aspect of the business. Be ready for the challenges and growth at every stage of your business, and ultimately it will have a better chance to bloom.

In this article, you were able to learn the most common challenges that you as an e-commerce store owner will face. Out of all these challenges, which one is the most applicable to your situation right now? Write in the comments below so newcomers can learn from your experiences.



Business to Business (B2B) industry is evolving at a high pace. Sustaining business through top marketing efforts, continually evaluating the action plan that needs to be taken and the desired effective formula that one requires to skyrocket their business – these are nowadays becoming an everyday to-do for the decision makers of the business.
In the competitive B2B world, it can be difficult for mid-size e-commerce companies to develop the right B2B marketing strategies to remain competitive. In this article, I`m going to share some effective marketing strategies for the B2B market that work. Here are five best B2B marketing strategies for your e-commerce:

In B2C businesses, clients have access to information about products, their personal information, order history, and other related information. That’s a great start, yet many B2B businesses have the opportunity to deliver more value by providing more information such as service records and maintenance, contract and correspondence history, information about customer installations, lead time and product roadmaps.
Customers may get value from maintaining the information themselves in some cases, such as installation maintenance locations. B2B businesses can use these information resources to differentiate and personalize their customers’ experience efficiently.
While developing a marketing strategy, many B2C businesses create so-called “personas.” A marketing persona is a portrait of an average person from the company’s target audience, with as many details as possible, including the name, age, gender, family, interests, purchasing preferences and behavior.
This tactic is also suitable for B2B marketing strategies, where your persona can be a business owner. This will help to save time by narrowing down your target audience and thus ensuring that your marketing message reaches the right recipients. It also helps with the essential aspects of your website that you might not be thinking about. If you know your target, you can write product content that addresses their pain points. It goes deeper than just deciding whom you’re selling to. It can inform the entire marketing strategy of your business.

If you have a physical shop, a dedicated online store, and a mobile app, where you sell your products you can go further and add more channels, such as social media or email marketing. You can integrate all of these channels with each other. This B2B internet marketing strategy will ensure a smooth, integrated customer experience across all of the channels available.
Lets consider the results of using multiple strategies in a combined form with the scenario explained below:
Suppose your business may not be at the top position, your Ads may not appear on top, or you may have missed the map results – but you have all of them working in tandem at the same time. It means that if someone checks your competitors, he/she has to scroll down the pages. Now, imagine you are contributing to all these activities diligently and timely, then it
s evident that your competitors would not have to scroll down the pages to find you since they already see your company at the top. Why will your competitors scroll down as they already look at your company a few times there?
This is where the advantage of cross-campaign campaign lies, and this is why it should be used extensively as a top trend for B2B e-commerce markets.

Social media has already been a standard marketing trend for a long while now, but it is going to be a win-win situation for those B2B businesses that are taking up social media activities (organic and paid promotion) strategically and more intensively.
If you focus on lead generation from Social Media, LinkedIn can be used as the priority, and then it can be spread via Twitter and Facebook as well. If you think about brand awareness program, then Facebook is the primary platform you can target, and then move on to Twitter. Always have quick research on the activities performed on different platforms before being able to utilize them properly. This will consequently bring significant revenue to your business, by improving the ROI (return-on-investment) significantly.

There is much power in a personal touch. B2B e-commerce buyers have to think twice before purchasing. Therefore, working on a long-term personal relationship with your customers is more crucial for B2B companies than B2C businesses.

Be available 24/7 for any customer queries or issues. Making your phone number and address very conspicuous on your website will evoke trust in your customers. Offering online chat support on your e-commerce website can also improve customer interaction and help in getting to know your customer better. Keep in constant touch with your existing customers and work towards retaining them.

Another powerful tool and an integral part of B2B web marketing is feedback from customers. This will help you to understand your audience, improve your services and earn a positive reputation because customers love when their suggestions and feature requests are taken into consideration and implemented.
Having your existing customers refer your services to other businesses is one of the most helpful B2B marketing tips you will find. The companies that you are working with can directly refer their clients to your business. All you have to do is to create an incentive for them to do so. This is a win-win strategy for both parties in a B2B relationship. One of the best ways to gather feedback is to include surveys as part of your B2B marketing ideas.

These are few of the broader trends for B2B e-commerce stores that emerge widely and help the stores reach out for more productivity and profitability. Hopefully, you have got a few insights to follow and put it to real-time practice to optimize your business as per your requirements.
Hopefully, this information will help you to create the best strategy for your business, but we want to know what is already working for you. What e-commerce marketing strategies do you use? Please feel free to use the comments section to share your favorite B2B marketing strategies for e-commerce.



There are two major ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic characteristics) and based on what your contacts have done (behavioral characteristics). In most cases, segmenting based on behaviors yields the best email marketing results, but your goal should be to develop targeted email conversion funnels based on the data you have. Below are 9 email segmentation strategies you can use to improve your email marketing results.

    Segmenting your list and building email conversion channels that match the content to the recipient’s position in the marketing channel is far more effective than sending a single offer to a broad audience. Contacts at the top of the channel are not close to a purchase. They are at the earliest stages of the consumer buying cycle and need very different content from your brand than those people in the middle of the channel who are in the research stage and people in the bottom who are very close to making a purchase decision. Sending a free shipment offer to a consumer at the top of the funnel is unlikely to deliver conversions, but the same offer sent to consumers at the bottom of the funnel could be hugely successful.

    If someone purchases a specific service or product, this purchase shows they are interested in a particular type of product or service that delivers a specific set of features and benefits. Segmenting your list so that you can send messages that promote add-on products, discounts on replenishments, and other relevant offers to contacts which show interest in specific products and services is an effective strategy to increase per-customer sales.

    Like clicks and pages visited, you can learn a lot about the people on your email marketing list based on the lead magnets they demand. Keep in mind that you can use lead magnets to motivate your contacts to take different kinds of actions at all points in the buyer adventure to push them further through the marketing channel. If you track all the lead magnets each contact downloads over time, you can create targeted offers and email conversion channels to strengthen their relationships with your brand and continually push them through the marketing funnel. For instance, if a segment of your email list downloads a lead magnet about a specific topic, you can continue to create your relationship with them by sending more relevant content on that topic.


Location-based segmenting can be used to send local offers, promote services and products based on climate, remind contacts about time-sensitive offers using countdown clocks specific for each time zone, and more. For instance, some companies have great success sending promotions to national audiences during sports seasons. By segmenting their audiences, they can include references to local teams. A campaign sent during the NCAA or Super Bowl Championships could reference local teams by segmenting your list based on contacts’ zip codes or states.

    Depending on the type of services and products your business provides to consumers, segmenting your list by gender can be extremely useful. Not only could females and males interested in different products or services, but they might also be interested in different benefits or features of the same products.

  2. AGE
    If you know your contacts’ ages, you can create age-based segments to send targeted messages. For instance, you might create email conversion funnels which offer age-appropriate products to your contacts based on their ages. You can also create special promotions for baby boomers, Generation X based on your contacts’ ages.


People who open your email messages are engaged with your brand and should be segmented from people who do not engage with your messages. Furthermore, you can segment your list by the types of messages your contacts usually open. Consumers who open messages about a specific topic, type of service or product, promotion, an event should put into individual segments so you can send more targeted messages to them in the future while avoiding annoying recipients who would be less interested in those messages.

    How often do your contacts open your emails, click on your links, or purchase from you? Each of these metrics can be used to segment your email list. The more engaged a person is with your brand, the more critical it is to foster the relationship and reward those contacts. Email marketing is one of the most effective ways to build client loyalty and repeat purchases, and since it costs less to keep clients than it does to win new ones, this type of segmentation should be a priority.

    Segmenting your audience by loyalty gives you an opportunity to not only adjust your promotions for each segment but also to modify your brand messages. Consider segmenting your audience into at least 4 groups: first-time buyers (people who recently purchased from you for the first time), one-time buyers (people who bought from you one time and never purchased again), repeat buyers (customers who have purchased from you more than once) and frequent buyers (clients who buy based on a frequency that you choose, such as weekly or monthly). First-time customers should get very different offers and messages than your most loyal frequent buyers. For instance, it makes sense to invite the people in your frequent buyers’ segment to join your unique loyalty rewards program. Sending this type of offer to first-time customers or one-time buyers would not be as successful.



A custom video is an excellent tool to help companies and brands accomplish their both short and long-term business goals. Whether your aim is to drive traffic, educate a potential or current customer, or share a glowing testimonial, a video is one of the fastest and most engaging ways you can possibly interact with your customers, short of a face-to-face conversation.

Below we shared a few of the most popular video marketing types to give you a sense of this format’s versatility.

    Product-centric videos concentrate on an innovative new product soon debuting or just released, where you have the keen ability to “show and tell.” Use a product video to explain your complex product in a simplified way that builds enthusiasm, demonstrates how the item works and highlights the benefits. Carry through with an overall theme of how your product intends to make the customers’ lives better. Inspire viewers by creating a picture of a particular lifestyle and showing how your product can serve as the perfect accessory.

    Tell your new staff, partners, customers or investors who you are with a video that elevates your company’s purpose and vision. Use graphics, voice-over or on-camera talent to explain what your company does, why you are different and what makes you great. Use your company’s profile video on your website’s homepage, so that users can quickly understand your brand, your vision and how you can help them. A corporate video can also be used to recruit the best talent on LinkedIn or other social network platforms, and to motivate investors and allies to seek you out.


Whether national or local, television is still king when it comes to getting a message out to the masses. Even in a short, 30-second spot, there is a lot of room to experiment with and establish the creative expression of your brand – use a “slice of life” scene format, a problem-solution approach, an informative spokesperson, etc., while presenting a well-crafted image. Use targeted local advertisements to reach your loyal local customers, or national ads to grow your brand. If your spot is strong enough and supported with a smart media buy, it could put your company or product on the map.

  1. APP VIDEOS With an influx of application options hitting the iPhone and Android app stores on a daily basis, the field is extremely competitive. Separate your company from the crowd with an app video that displays its standout features and recruits potential users, even before the app hits the market.

Because app customers are hesitant to download an app without fully knowing how it works and what it does, a quick app video can go further to reveal all the details to an interested party. Make your audience excited and show off the key features which make your app unique to drive downloads.

With an app commercial, it is always helpful to have the commercial speak for itself visually without needing any voice-over or narration.

    Have something complex or new that needs to be explained? There is not a better way to get your message across than with a visually powerful animated explainer video. Create actors, locations, and props that are difficult or even impossible in the real world by using the power of animation. With the combination of captivating graphics and audio voiceover, you can demystify complex or multi-faceted topics much quicker than in a regular narrated video. An explainer video can reflect your personality and make your web site’s visitors feel they haven’t come to a virtual equivalent of an empty shop.

    Whether you are offering a product or service, a video posted on your website is the fastest way for a customer to understand precisely what you are offering. For e-commerce brands, a fun web video can give the customer an accurate and intriguing glimpse of your product that she would not usually be privy to without visiting a store. With a video living on your website, users will stay longer and interact more with your content. And as we all know, the longer the viewers stay on your site, the higher your conversion rate will be!

Website videos have one purpose, and that is to quickly explain to a visitor what kind of service or product you are providing.

    Become a thought leader in your industry by creating easy-to-follow and fun instructional videos. How-to videos are typically searched by people in the industry and can often be found organically. Explain how to use your product best, and promote ease-of-use, to increase customer satisfaction. Quickly explain the optimal way to interact with your business to set expectations high and raise current and future customers’ (and potential partners’) understanding of the ins and outs of working with your team.

    Seldom the best way to convince customers to purchase your service or product is to show off the happy customers you already have: Hearing a testimonial can be that final touch that closes a deal. Show off the aspects or features of your company or service which your customers love the most. Consumers tend to trust a testimonial more than a traditional video as it comes from a third party and feels more objective. So testimonials should bring an authentic voice to the customer experience.