- Fur was once a symbol of luxury and warmth. However, in today’s world, there is an argument between faux fur and real fur. While real fur can be commended for its natural warmth, durability, and softness, faux fur is fast becoming a go-to, non-disagreeable, and affordable alternative. With that in mind, of course, recent developments in textile technology mean that high-quality faux fur can replicate the look and feel of real fur while also being cruelty-free and sustainable.