Customer Relationship Management (CRM)

Although the scope of opportunities is high, hoteliers shouldn’t start off using location based technology to find a guest who has ordered a beer while sitting by the pool.

Location based marketing should be treated as an integral part of the business strategy for hotels. As more number of hotels are investing heavily on creating native hotel apps,

Blockchain is one of those technologies that is expected to benefit the hospitality industry greatly. Many business areas and existing systems can be augmented using blockchain

Improving guest experience is the top priority for hoteliers. A study conducted by Hospitality Technology states that the top priority for hotels is technology investment to improve customer engagement and loyalty.

A long time ago, the hospitality industry had a simple role in people’s lives. It was an industry that catered to people who wanted to rest when not at home

For hotel guests, free WiFi is the most desired feature. However, hotels and hoteliers are still struggling to provide a gratifying internet experience.