Mana Ionescu
"social retailing" or "social commerce" represents ecommerce that makes it easy for shoppers to discover, select and recommend products through social media sharing and crowd-sourcing. It's word of mouth on social media steroids.
DPS is a metric Eventbrite created that measures the “average value of the additional tickets sold through” through a social media share. The study claims that DPS has nearly doubled since its last study in 2010, increasing 81 percent from $1.78 to $3.23. Twitter saw the biggest DPS growth, at 330 percent, and now sits at $1.85. Facebook remains the biggest DPS draw at $4.15, and has grown 65 percent over the past two years. LinkedIn continues to lag behind, growing just 2 percent to a DPS of $0.92
Facebook has its Gifts, and Chirpify today extended its Twitter in-stream purchasing to include Instagram: social commerce is definitely on the rise when it comes to new services. But a report out today from Eventbrite shows that social commerce is also growing in another sense: people are sharing..
With Cristmas just around the corner, the timing couldn't be more right for e-commerce to get more social
Wired contributor David Wolman is - appropriately - foregoing traditional avenues and selling his new book, The End of Money, on Twitter using Chirpify.
All your friends, flames, and enemies are on Facebook. And now, you can buy all of these people presents—gift cards for coffee, cake pops, champagne, and pencils.
Fab.com is a social-retailing pioneer — encouraging shoppers to discover and choose products through crowd-sourcing. And it keeps a constant watch on how customers spread the word.
Fab Launches on Facebook Gifts - It's Never Been Easier To Send Everyday Design Gifts To Your Friends Just in time for the holidays, Fab is teaming up with Facebook to provide a wide range of...
Social CommerceSocial commerce is a subset of electronic commerce that uses social media that supports social interaction and user contributions, to enhance the online purchase experience.
The buzzword on everyone’s lips at the moment is social commerce. It’s the area within social media that shows the most promise as it represents a step towards change in the way ...
It has a "secret sauce" that Target doesn't.
The future of social commerce is not in traffic referrals from Facebook, Twitter, or even Pinterest, but in socially enabled e-commerce sites like Fab, say researchers at 8th Bridge. In the 2012 Social Commerce IQ Retail report, released today, research showed that the most successful internet retailers combine branding on social networks with social functionality within their own websites.
Internet Retailer - Marketing/Social Media - Fab.com leads the pack in social commerce
