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Updated by YellowFin Digital on Jul 16, 2021
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Website Development


Importance of Having a Website for your Business

Importance of Having a Website for your Business

Are you running a business and still not having a website for it? Then undoubtedly, you miss on a whole lot of possibilities for growth that the World Wide Web can offer for the growth of your business. Running a small business or big business does not matter in this case as the ever-growing world of Internet has something fruitful to offer to every business whether small or big.
Here are some of the main reason why having a website is important for your business

1. Cost-effective

Preparing a website for your business is comparatively much cheaper than establishing a physical outlet of your store. A website provides with numerous extraordinary advantages to your business as compared to a store which would cost more and provide lesser benefits which makes an online presence of your business very cost-effective.

2. Accessible anytime

A physical store of your business generally remains open only during the working hours in daytime whereas a website is accessible 24/7 from any location which ensures that your business keeps thriving round the clock. A customer does not need to follow your store timings but can buy from your website at his convenient time.

3. Convenient method

A website is a convenient method to showcase the products and services of your business for you as well as for the prospects to carefully inspect them. It provides convenience to the buyer as well as the seller with respect to the place, time and mode of payment while entering into any business transaction.

4. Enhances credibility

A website gives7. Increases sales you the facility to demonstrate positive testimonials about your business from old customers. This encouraging word of mouth can help in boosting the credibility of your business among the prospective buyers and propel them to buy from your website.

5. Easy marketing

Having a website allows you to market your business on the Internet by employing effective digital marketing techniques. This way, you can spread the word about your business to a large mass of online audience.

6. Global opportunities

A physical store will enable you to reach only up to local customers whereas a website provides a mammoth advantage of reaching up to the worldwide audience and making them the prospective buyers of your business. This opens the doors of a whole new world of lucrative opportunities for the growth of your business.

7. Increases sales

A website enables to attract more people towards your business. It results in more views of the products and services of your business which finally results in increasing the sales figures of your business.

So, looking at the numerous advantages of creating a business website, it is highly essential to deploy a website for your business if you are not having one. Yellow Fin Digital is a reputed digital marketing service company providing effective Website Design and Development Company in Corpus Christi, Texas. Contact the company today to get an awesome website designed for your business to empower your business growth.


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Magento Version 1 End of Life: What’s Next?

Magento Version 1 End of Life: What’s Next?

We are officially counting away the last few days of Magento 1!

When Magento announced the arrival of Magento 2 more than five years ago, everyone was excited! All of us were excited to wait for the new and upgraded version of one of the most loved and used eCommerce platforms. But soon enough, reality hit us.

As Magento 2 was released, the company set out an ultimatum for the end of Magento 1 to be 2018. Soon after, with many Magento 1 merchants feeling lost at this sudden change, Magento extended the support for Magento 1 through June 2020.

Now that we are nearing its end let’s take a look at what this means for Magento users and the alternatives for Magento 1.

###What Does the End of Magento 1 Mean?

If you are still using Magento 1, then this means a lot for you! Though your website won’t just stop working immediately after June 2020, there will be no support for Magento 1. In such a situation, our eCommerce experts at YellowFin Digital recommend migrating to another platform as soon as possible.

Since there won’t be any improvements in Magento 1 going forward, it will become increasingly challenging to stay ahead of the competition and provide the best user experience to your online shoppers. Here are a few more strong reasons why you shouldn’t ignore the end of life of Magento 1.

  • Security Vulnerabilities

After June 2020, Magento won’t search for security vulnerabilities and patches or take any more actions to address security issues. It’s widely believed that hackers will attack the websites with Distributed Denial of Service (DDoS). This means you will be opening up your e-store for grave security issues.

  • Discontinuation of Some Payment Providers

PCI DSS compliance is essential for online businesses dealing with processing of payment cards. You can only be PCI DSS compliant if you follow the strict regulations of protecting customer data.

Since Magento 1 will stop updating security patches, many payment providers are concerned about the safety of the sensitive data. Therefore, the payment providers are more cautious than ever to associate with any platform whose security isn’t up to the mark.

Also, in Google results, you will see a mark that shows ‘not secure’ for websites that aren’t PCI DSS compliant. So, all of these put together could affect your online business a lot.

-** Drop-in Customer Experience**

We all know how vital customer experience is in retail shopping. Since Magento 1 won’t release any quality fixes, you won’t be able to provide a consistent, smooth, and quick shopping experience. Your website will soon become unfriendly to the shoppers.

  • No Support for Third-Parties

It’s already made clear that there won’t be any support for third-parties used in Magento 1. So, when there are no updates for third-party extensions, the platform’s compatibility will soon become a major issue.

  • No Support from Magento

Last of all, if you face any technical issues in Magento 1, you cannot reach out to the reliable, customer service people at Magento. This one change could have a massive influence on the website performance and, thereby, your revenue.

To avoid these issues, we advise you to switch from Magento 1 to a better eCommerce platform to retain your security and user experience.

###How Can You Transition to a New eCommerce Platform?

First of all, when you decide to move out of Magento 1, start by assessing your current requirements. There are a few other eCommerce platforms out there that have good capability as Magento 1. It’s essential to compare and choose the right platform to migrate. Here are a few top eCommerce platforms we recommend at YellowFin Digital.

The Obvious Choice – Magento 2

Magento has truly addressed the shortcomings of the first version and has released a better platform that’s far better than Magento 1. Some of the notable features of Magento 2 include:

  • Dedicated account manager

    • Marketing tools for SEO, email marketing and many other online promotions

    • Advanced analytics and reporting tools

    • Visual merchandising

    • ElasticSearch search functionality inside the website

    • Mobile-first templates for website design

The Easiest Choice – Shopify

Shopify is one of the simplest and easiest eCommerce platforms to set up. With numerous websites and frontend controls, Shopify has made it easy to run an e-store without any need for coding. It has several plans depending on the size of your e-store. You can always update to the next version of Shopify if the need arises. Shopify is known for its capabilities like:

  • Custom report builder for unique reports

  • Calculate carrier shipping in integration with a third-party service

  • Automatic emails for reducing cart abandonment rate

  • In-built fraud analysis feature

  • Manual order creation and multiple staff accounts

  • Shopify POS

The Cost-Effective Choice – BigCommerce

BigCommerce is another top contender for hosting eCommerce businesses with minimum hassles. It has reliable hosting with high-security features and advanced tools to serve as an all-in-one platform for eCommerce management. BigCommerce supports multi-channel selling and doesn’t charge extra for using third-party solutions. It has a host of features like:

  • Mobile cart conversions

  • Drop-shipping management

  • Single page checkout capabilities

  • Product comparisons on a single page

  • Connected with eBay and Amazon

  • Wishlists that can be made public or private

All three eCommerce platforms will help you to serve global customers with multi-currency payment options and customized dashboards for easy business operations.

Let’s Help You to Migrate from Magento 1

Since the announcement of the end of Magento 1 was released, we have been working with Magento 1 merchants to migrate to a better eCommerce platform smoothly. At YellowFin Digital, we have worked with all of the top eCommerce platforms and helped many eCommerce businesses build their online shops.

If you are still using Magento 1, it’s crucial to migrating your entire store to another compatible platform quickly. Since we are running out of time, get on a call with our one of eCommerce experts and figure out what’s next for your online shop.

Call us at 361-844-8550 to get the best guidance to cope with the end of life of Magento 1.


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