#53 Social Video Press [13-19.08.2018]

Explore live video updates from Facebook and YouTube, and Facebook ad creation.

One of the best things live videos can do for a brand is help in achieving business goals by connecting the brand with users in a more human way. There are actually many benefits of using this form of content – not only can you reach this valuable audience, but you can also engage in real-time conversations with them.

Price spikes are scaring away some advertisers from Instagram Stories and leading them to diversify to … Facebook Stories, which are cheaper.

Need to do more marketing with video? Discover three video tools to quickly and easily create polished, eye-catching videos for social media.

Social Media Today

Lower-income teens are more likely to use Facebook than their more affluent counterparts.

Social Media Today

Social Media Today

Influencer marketing is one of the most efficient and trusted forms of marketing. Collaborating with a brand influencer has many benefits, for example: increases engagement and brand awareness, builds loyalty and trust, creates connections with additional audiences, generates sales leads and many more. But before you get to signing any contracts, you need to make sure that the influencers you’re working with are honest. So how can you identify fake influencers and find authentic ones? In this post, we share a clue on how to detect fake boosted profiles by using ViralStat.

To increase the effectiveness of your marketing campaigns, one of the best things you can do is to use video content. You’re probably wondering why, but the answer is simple: video is one of the most powerful marketing tools right now and it’s what makes a marketing campaigns moving forward.