#52 Social Video Press [6-12.08.2018]

Influencer marketing is one of the most efficient and trusted forms of marketing. Collaborating with a brand influencer has many benefits, for example: increases engagement and brand awareness, builds loyalty and trust, creates connections with additional audiences, generates sales leads and many more. But before you get to signing any contracts, you need to make sure that the influencers you’re working with are honest. So how can you identify fake influencers and find authentic ones? In this post, we share a clue on how to detect fake boosted profiles by using ViralStat.

Zombie-like passive consumption of static video is both unhealthy for viewers and undifferentiated for the tech giants that power it. That’s set Facebook on a mission to make video interactive, full of conversation with broadcasters and fellow viewers. It’s racing against Twitch, YouTube, Twitter and Snapchat to become where people watch together and don’t feel like asocial slugs afterward.

Learn how to set up a Facebook video ad sequence to stay top of mind with warm Facebook audiences and keep them engaged with your business.

Kolejny rok ogłoszono rokiem video, a Ty wciąż zastanawiasz się, czy takie działania sprawdzą się w Twojej firmie i czy nie porywasz się z motyką na słońce, nie dysponując kilkusettysięcznym miesięcznym budżetem na marketing? Mamy dobrą wiadomość. Zamiast rwać sobie włosy z głowy i kalkulować koszty emisji reklamy telewizyjnej przed ulubionym serialem Polaków, sprawdź, co możesz zdziałać, wdrażając do dotychczasowej strategii video marketing.

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We look at the most engaged sites on Facebook in July 2018, and analyse the top 25 publishers that are getting the most out of their content on Facebook.

Google has launched a new video-based Q&A app called Cameos on the App Store, which allows people to answer questions about themselves, then share those answers directly on Google. The app is aimed at celebrities and other public figures, who are often the subject of people’s Google searches. With the Cameos app, they can address fans’ questions in their own voice, instead of leaving the answers up to other websites.

Facebook has had a chastening couple of weeks, and it now seems likely to be overtaken by YouTube as the second-biggest website in the US. SimilarWeb said...