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Updated by Anita Clark on Aug 10, 2018
Anita Clark Anita Clark
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What Home Buyers Need To Know About Listing Photo

Looking at listing photos of homes for sale can be exciting! However, there are several key things home buyers need to know about these photos that they may not otherwise hear about. Check this list on What First-Time Home Buyers Need To Know About Listing Photos,


They Can Affect How You Perceive the House

It is worth saying this out loud, too: Tons of beautiful photos can affect how you perceive the house. They can make a decent home appear fantastic, and an OK home look like a fabulous deal. You can fall in love sight unseen, and that kind of love is hard to fall out of.


They Will Not Show Any Drawbacks

This point is implied by the staging, but it is worth saying explicitly. If the home has any drawbacks, from a small laundry room to a rotting roof to a 1950s refrigerator, a photo will not show it. That is not what the photos are there to do.


They Give You a Sense of Abundance

It is not uncommon to see tons of pictures on real estate sites. The more pictures the better, right? Inside, outside, upstairs, downstairs…of the stairs, going up and down.


They Might Be Photoshopped

While most sellers are above-board and simply trying to show their homes in the best light possible, you may occasionally run across a Photoshopped set of pictures. In that case, the retouched photos are not representative of the house.


They Might Be Old

Some folks try to use photographs of their homes that are decades old. Those photographs do not show shabby paint, crooked downspouts or patched window screens. They also do not show the home is of 1960s vintage.


They Can Make Spaces Look Bigger

One of the most venerable selling techniques in real estate is making rooms look bigger. First, rooms will look larger if furnishings and other items are at an absolute minimum. That’s why rooms in open houses are often bare, if no one is living there. If the sellers still reside in a home, believe us, their listing agent will tell them to declutter and strip the house of non-essential furniture. Rooms furnished sparingly look larger.


They Might Use More Indoor Lighting than is Natural

The indoor lighting in listing photos may not be representative of the real lighting in the home’s interior. Some restaurants, for example, use warm or even pink light bulbs so all the diners look good. Well, the real estate industry is no stranger to these tips and tricks, either. Pink lighting flatters skin tones and makes everything look rosy. Extra light — beyond the normal light bulbs in the lamps — brightens up dark rooms. Recessed lighting can brighten dark spaces. More light makes spaces look bigger.


Photos Maximize Optimal Lighting

Real estate agents know to take listing photos when the sunlight shows the property to its maximum advantage. Does a home get southern sun in the afternoon? Does it stream through the picture window or fall beautifully on the wood floor, for example? You can bet your bottom dollar there’ll be pictures of that time and that exposure in the photos.


They Can Be Staged

Real estate agents advise prospective sellers to stage their homes. Some even hire professional home stagers to do it. “Staging,” in this context, means setting them up like a movie set. Furnishings and appliances are color-coordinated, for example, to make the rooms look harmonious. Accent pieces get chosen carefully to draw the eye to great features, and minimize the not-so-great.


They Are Designed to Look Inviting

Like open houses, sellers and real estate agents stage listing photos with an eye toward making the home look inviting to you. The door may even be partially ajar. A fire may crackle in the fireplace. Flowers will be blooming. Everything will be clean and sparkling.