Everything I know about lurking that I dared to share.
Source: http://www.nickkellet.com/2012/02/the-roi-of-lurkers-lurking-with-intent-to-purchase/
I thought about a venn diagram this week: Lurkers ∩ (intersect) Crowdsourcers. Is there an intersection? If not why not? And how? Let me first introduce the two terms for the sake of clarity. Who are : Someone who observes and consumes but does not contribute.
Lurkers exist everywhere. Lurking is how we learn. Lurkers is old news. Lurkers are the silent majority. Ignore them at your peril
Your existing customer, your modern reader, your prospect: They are skimmers Hurried. Hassled. Commitment averse. They want snacks. Infosnacks. That want fast food for the brain. Don't take 500 works to make a point if 300 will suffice. You should know this. You skim. You guard your time. You like short sentences.
You need to be ready. You need bait. You need a hook! Blink and you'll miss a lurker. You'll miss the moment. You can entice lurkers to join your conversation.
We got to hear the Lurkers voice. If you follow my blog you know I love Lurkers. We got to talk to the people who didn't Listly and wouldn't sign up. Priceless
If you read my blog you'll know I gnaw on the lurker bone from time to time. My friend Kevin von Duuglas-Ittu has a unique perspective on lurkers and I'll probably misrepresent his view. I'm writing my take, not his! Kevin has yet to write a blog post on "Invisible Third Thinking", but this might just change that.
Internet Culture says 90% of us are lurkers. 70% of buyers have chosen your brand before you know their identity. Are you embracing this new model?
You can't fight the info-snacking culture. You can't fight the fact that today's consumer for the most part wants a self-service experience The 1% rule is the norm. 90% of people consume or lurk in any given situation. Are you experimenting with real time content or are you still thinking/acting like Guttenberg?
