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Updated by Dawn Gribble on Aug 03, 2018
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Dawn Gribble Dawn Gribble
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5 Reasons Why Your Hotel Needs to Be Amazing Online

The service you offer your guests starts before they book their stay – it starts and finishes online. The way you handle your online presence for your Hotel will largely determine the way in which your Brand is viewed by others. The more you can engage with guests and potential guests, the more emotionally connected they will be with you – and the more likely they’ll be to remember you when it’s time to book their hotel stay.

1

Who You Are Will Be Based On What Customers See

Who You Are Will Be Based On What Customers See

How you appear on Social Media, in search engines, and the message your website sends is vitally important. Potential guests have access to all this information before you even know they’re there – so your Marketing Strategies need to account for these platforms. 70% of travellers search on TripAdvisor before booking their stay, and almost all tourists below the age of 34 look to Facebook for suggestions before finalising their bookings. (Site Minder)

2

There’s Plenty of Competition – What Makes You Special?

There’s Plenty of Competition – What Makes You Special?

Using Social Media and your website, you have a great opportunity to showcase your most exciting and unique features. Whether you want to have a regular blog, featured videos, or a gallery of images – you should use every element to push how amazing your venue is.

3

Show Your Guests Your Best – Make a Wonderful Impression!

Show Your Guests Your Best – Make a Wonderful Impression!

Show and tell your guests just how fantastic you are. Your online presence works to advertise and promote your business 24 hours a day. It tells people who you are, where you are and what you can offer them. It’s up to you to provide interesting content that makes your guests want to find out more, and book with you.

4

Community Focus Is Becoming More Important – You Need to Network

Community Focus Is Becoming More Important – You Need to Network

Being active online isn’t just a way to promote and sell your services – it’s a point of connection and allows you to create communities. Encourage more visitors to be interested in you and your location by featuring Google Maps, local landmarks, areas of interest or having an events calendar. You want your visitors to think that your hotel is the place to go, because they will be looked after, entertained and have plenty to do on their visit.

5

Guest Will Share Their Fantastic Experiences and Recommend You

Guest Will Share Their Fantastic Experiences and Recommend You

Word of mouth is no longer limited to personal connections. By getting online and sharing their experience with your brand, a guest can share with a huge number of people their opinion of your Hotel; and whether it’s a positive or negative experience.

  • Dawn is a Digital Marketing specialist with over 20 years of Food & Beverage and Hospitality experience.

    A keen ‘foodie’, Dawn appeared on MasterChef UK, she teaches restaurant marketing at International Culinary Institutes and Hospitality Management Training Academies.

    Her food writing has been featured in the Huffington Post and she is a frequent speaker at Food & Beverage, Social Media and Digital Marketing conventions around the world.

    She is the Founder and CEO of Virtual Solutions - a boutique digital marketing agency providing training, consultancy and services to Hotels, Restaurants and F&B brands.

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