Marketing Technology

Small and medium businesses may not be competing globally, but the fact is that like it or not, large enterprises are competing globally and locally. From FMCG to hospital equipment, from automotive to engineering, small and medium players are in competition not just with each other but with the big players too. So, it is no surprise that SMBs would seek solutions that can help level the playing field to some extent, and punch above their weight in this unfairly pitched marketing battle. Marketing automation can be a game changer for small and medium businesses that work with stretched resources and limited budgets. And to corroborate that, consider the 150% growth of the Marketing Automation vendor landscape (from 38 to 284) in the past 3 years.

MarTech Advisor provides latest campaign management news, industry trends & research information. Get expert advice, ideas & tips on using lead management software tools & platforms to target your audience effectively.

Employee onboarding helps make the person knowledgeable about the company and also gel well with the team.

Mathias Lanni, Executive VP, Marketing, Velocidi lists five tips that all Brand Managers should understand about their data management