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Updated by Jayden Coleman on Jul 27, 2018
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Ways to get your first time donors to give again

When it comes to fundraising for nonprofits, looking out for new donors and retaining the existing ones are the two most important things. It is usually easier to keep your existing donors and than finding out the new ones.
Here are some ways that you could use to get your first time donors to give again.

1

Make the process of giving smooth and easy

Allow your donors to give online and more so from their mobile devices. Adopting mobile giving and letting your donors to give on the go would would make the process extremely smooth and hassle free. This would not only save their time but would also prompt them to remain associated with a nonprofit which is quite efficient in its dealings.

2

Thank your donors

Your donors are the reason behind everything that your nonprofit has been able to achieve. Don’t forget to thank them for all their efforts and goodwill. Make sure that you do it personally, either by calling them up or by inviting to a dinner hosted by your nonprofit. Think of creative ways that your donors would love.

These are a few things that you should keep in mind in your pursuit to convert your first time donors into long term supporters. The importance of donor retention cannot be emphasised enough, when it comes to a successful fundraising for nonprofits. Building relationships with your donors should be right on top of your fundraising agenda.

3

Keep your donors in the loop

Share all your success stories with your donors. Let them know about the great work that you are doing. Keep them updated on all the progress about your campaign. This would only go on to build their trust in your nonprofit. Show them the difference that their contribution has made in people’s lives. Make your first time donors feel proud of everything that they have done. This will motivate them no ends.

4

Focus on making it a great donor experience

Just like customer service plays a pivotal role in the commercial world, giving your donors a great experience is essential in the nonprofit space. Your ability to resolve any complaint quickly with efficiency is extremely important. You should have a process in place for managing donor complaints to improve your chances of donor retention. Someone who has had a complaint and got it resolved is highly likely to stay loyal to your nonprofit.